New Bobcat dealer appointed for south-east and Greater London

Written by William Kellett

Doosan Bobcat EMEA has appointed Versatile Equipment Ltd as the new authorised Bobcat dealer for the counties of Greater London, Essex, West Sussex, East Sussex, Kent and Surrey in the UK.

Versatile Equipment replaces Bobcat of London as the exclusive Bobcat dealer in this region, which according to Bobcat accounts for around 20% of the total value of machinery sales in construction and related markets in the UK.

From January 1, 2021, Versatile Equipment supersedes Bobcat of London with sole responsibility in this area for sales and service of the market-leading range of Bobcat skid-steer and compact track loaders, mini-excavators, telehandlers, compact wheel loaders, light compaction and attachments.

Ewen Gilchrist, network development manager UK and Nordics at Doosan Bobcat EMEA, said:

We are excited by the expertise, experience and enthusiasm that Versatile Equipment will bring to the role of the new authorised Bobcat dealer for Greater London and the south-east.

“Versatile Equipment is well established and offers a knowledge of the compact equipment and telehandler market that is second to none and is matched by a strong familiarity with the expanding Bobcat product range and an outstanding parts and service back-up for new and existing customers in the area.”

Meeting customer demand


Lee Chater, sales and marketing director at Versatile Equipment, said:

“We are very proud to be appointed as Bobcat’s authorised dealer for London and the south-east.

To meet customer demand, we have complemented our successful track record in the compact market, with strong investment in our facilities both at our headquarters in Borough Green near Sevenoaks in Kent, and at our partner business, Hydraulics Plant Services, in East Grinstead, close to Gatwick Airport.

“We are looking forward to a long and fruitful relationship with Bobcat, helping to significantly increase the company’s share of the construction, rental, landscaping, agriculture, industrial, recycling, waste management and other markets in London and the south-east,” he concluded.

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