That's the logical way to go. Beef and lamb could do something similar, if the supermarkets really see a value for RT they could buy non assured at a set price, FA at a higher price and Gold standard higher still. That way we would all have a choice as to what level of assurance to go for based on the premium, (that premium that we were promised but never materialised) and the shopper could demonstrate whether they really are prepared to pay more for assured produce. It won't happen of course as there's no way that the funders would be allowed any benefit and no way that the benefactors will accept having to promote assured meat or face everyone leaving due to no premium.Quite right, we are the 'members', yet we dislike RT, all that it stands for, and all daft rules we're burdened with (vs imports).
Can/will RT evolve with the times?
If they announced a RT 'Light' scheme, which equalled imports, they could appease farmers. It doesn't need to be run by RT, or audited, but that's another discussion.
Atm, RT arbitrarily decide the rules. Offer RT 'Light', then let the market decide (not RT). Market led is the way forward. Executed by offering choice.
Let the feed mills purchase RT 'Light' if they wish to do so. Weetabix might still want full RT, that's fine. Own brand biscuit manufacturer or flour miller might be happy with RT 'Light'.
Then we'll see what happens. Full RT assured will then have to provide a worthwhile premium, otherwise it's relevance reduces.
I'm of the opinion that just reducing the standards on existing RT scheme will be worst of both worlds. Not high end enough for premium brands, but no-where near import standards.
Only thing is, I'm not entirely certain exactly where RT fit into an equal to imports scheme, as really it shouldn't be much more complex than a farmer signed pesticide declaration.
@Kit Papworth
@agricontract
@Guy Smith
Thoughts?