Saving Red Tractor

[Panicnow]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

 

[JP1]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

Be an interesting conversation certainly. Sainsburys declared UDI years ago mind

 

[lloyd]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

It would want to be a heck of a lot better than the beef and lamb
campaign of yesteryears fronted by retired cricketers.

 

[onesiedale]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

but the supermarkets are driving the Red Tractor now, they don't see any reason to change it as long as The NFU keep on acting for them.

 

[Henarar]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

More use to just put a on it and consign RT to the dustbin of history where it belongs

 

[jondear]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

I thought you had gone !

 

[topground]

Do any food producers actually believe that Red Tractor is worth saving?
It is a tainted and corrupted brand that must be discarded by the farming industry for its own good.

 

[Eronce]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

Be better to stage a protest outside red tractor HQ and shut the thing down!

 

[Spencer]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

Or sort out the labelling laws so only Uk produced produce can carry a , at least every consumer knows what it means. They currently think they know but are being hoodwinked by the retailers, nobody knows what the Rotten Tractor stands for or cares, why waste money advertising it when the public understands a flag

 

[Barleymow]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

What about bread need un assured wheat from abroad to make it ,and the gm soya in animal feed.best option is getting rt shut down

 

[JP1]

Or sort out the labelling laws so only Uk produced produce can carry a , at least every consumer knows what it means. They currently think they know but are being hoodwinked by the retailers, nobody knows what the Rotten Tractor stands for or cares, why waste money advertising it when the public understands a flag

We never heard the results of the call for evidence on food labelling from DEFRA

NFU I'm told were doing "lots in the background" but my own direct response concentrated on mandatory field sizes for text on the front of pre-packed food with country of origin flag (the more countries, the more diluted the UK flag element becomes)

 

[Interested in farming]

Or sort out the labelling laws so only Uk produced produce can carry a , at least every consumer knows what it means. They currently think they know but are being hoodwinked by the retailers, nobody knows what the Rotten Tractor stands for or cares, why waste money advertising it when the public understands a flag

What is the definition of 'UK' produced?

Meat plant in NI brings in cattle from a farmer 5 miles away in Ireland and then processes it is it UK or not? That can get very political.

Not arguing that beef reared in South America and classed as 'British' as it's packed here is wrong but sorting out the labelling laws is not easy. Coco beans can't be grown here or tea or coffee and that part of the supply chain will something to say about it which is probably where we are.

I think some kind of fair trade scheme. Some unions have been very effective in getting pay rises using forensic accountants. Farmers might be better of having their OWN 'famer friendly' scheme based on the demands the supply chain makes. They could probably do something similar with regulators etc. every famer fills in a survey after a visit. Look at the kick back against the post office / ofsted.

 

[JP1]

What is the definition of 'UK' produced?

Meat plant in NI brings in cattle from a farmer 5 miles away in Ireland and then processes it is it UK or not? That can get very political.

Not arguing that beef reared in South America and classed as 'British' as it's packed here is wrong but sorting out the labelling laws is not easy. Coco beans can't be grown here or tea or coffee and that part of the supply chain will something to say about it which is probably where we are.

I think some kind of fair trade scheme. Some unions have been very effective in getting pay rises using forensic accountants. Farmers might be better of having their OWN 'famer friendly' scheme based on the demands the supply chain makes. They could probably do something similar with regulators etc. every famer fills in a survey after a visit. Look at the kick back against the post office / ofsted.

In that case in my ideal World the front of the supermarket meat pack would have it clearly stated in words; beef raised in Eire, packed in Northern Ireland. The spot which would have a defined flag size with a Union jack for UK would in fact there have two half sized flags Eire and UK. All compulsory sizings , the BRC members funny farm name brand could not conflict with the mandatory information / sizing / position

 

[Interested in farming]

In that case in my ideal World the front of the supermarket meat pack would have it clearly stated in words; beef raised in Eire, packed in Northern Ireland. The spot which would have a defined flag size with a Union jack for UK would in fact there have two half sized flags Eire and UK. All compulsory sizings , the BRC members funny farm name brand could not conflict with the mandatory information / sizing / position

That's fair enough - I suppose my point is that everyone complains about rules and regulations and the complexity but never consider why they are complex. It's like a very simple computer tracking system a guy I worked with developed for our work. Really simple to use, had one function. Then it was demonstrated to management and EVERYONE had an idea about what else it could do and a million reasons why something had to change as it wouldn't work for them.

Like I say I have no objection to an effective labelling system but the SECOND you develop something the supply chain is looking for a way to game it to their advantage. Which leads to more rules and regulations

 

[An Gof]

Maybe we are getting this wrong. Double the Red Tractor fees and spend all the money on a marketing campaign. But...
"If it doesn't have a Red Tractor on it, it's cheap stuff from God knows where, that has been sprayed and injected with God knows what"

That would call out the supermarkets position on the RT board!!

Thought you had left or are you now just acting as an Agent Provocateur?

 

[JP1]

That's fair enough - I suppose my point is that everyone complains about rules and regulations and the complexity but never consider why they are complex. It's like a very simple computer tracking system a guy I worked with developed for our work. Really simple to use, had one function. Then it was demonstrated to management and EVERYONE had an idea about what else it could do and a million reasons why something had to change as it wouldn't work for them.

Like I say I have no objection to an effective labelling system but the SECOND you develop something the supply chain is looking for a way to game it to their advantage. Which leads to more rules and regulations

I guess they always will. Supermarkets are in a war with each other

My (perhaps simple) premise is if we get the basic information in a standard , mandatory and simple way on the front of every food pack, we have started the journey for consumer choice and we (the AHDB for start that we all pay) plus individual farmer or BFU or whatever publicity campaigns can help the consumer to question things and back us. NOT the cartel RT that actually helps nobody but the cartel

In the call for evidence I did expand in to blueprint production systems and descriptions and I'd be the first to agree then it gets complicated and probably way over the head (or care) of your average consumer hence the simple flag as a start

Angus sired doesn't mean it's Aberdeen Angus beef
Free range means what ?
Outdoor bred is different to outdoor reared
Wholly grass fed .......

I get it but we must start somewhere

 

[Sonoftheheir]

More use to just put a on it and consign RT to the dustbin of history where it belongs

Which looks better? our old spud bag on the right, or its replacement on the left?

 

[Interested in farming]

I guess they always will. Supermarkets are in a war with each other

My (perhaps simple) premise is if we get the basic information in a standard , mandatory and simple way on the front of every food pack, we have started the journey for consumer choice and we (the AHDB for start that we all pay) plus individual farmer or BFU or whatever publicity campaigns can help the consumer to question things and back us. NOT the cartel RT that actually helps nobody but the cartel

In the call for evidence I did expand in to blueprint production systems and descriptions and I'd be the first to agree then it gets complicated and probably way over the head (or care) of your average consumer hence the simple flag as a start

Angus sired doesn't mean it's Aberdeen Angus beef
Free range means what ?
Outdoor bred is different to outdoor reared
Wholly grass fed .......

I get it but we must start somewhere

Absolutely and I don't want to be the guy who can find a problem for every solution.

There are 'rules of origin' for cars which defines where a car comes from and its about as complex a supply chain as you can get.

To get a union jack you might want x% UK sourced raw material and x% UK processing (not for me to say what those are other than clearly you can't be below 50% on either) but not my area of expertise

 

[Steevo]

What's the point in any of it?

The British public don't value Red Tractor.
The British public don't even value the Union Jack.


As we keep being told, the British public buy on PRICE and that alone.


Which begs the question......why do our politicians seem intent on driving up the cost of producing food in this country?


If the British public want cheap food.....British farmers should have the freedom to produce this food at a price that is affordable by the British public.....the same price that our competitors (imports) are doing so.


As mentioned above, almost ALL bread in the UK is made from blended wheat from UK and abroad. What is the point in having a product produced to one standard mixed with a product mixed with a different (imported) standard?!



There is no benefit to having a "premium" product produced in the United Kingdom when customers buy on price alone.

No restaurant can produce Michelin star food and sell it at McDonalds prices.

 

[serf]

Double the Red Tractor fees and spend all the money on a marketing campaign.

Welcome back ....

Double the fees are you mad !

As above your going in the wrong direction it wants binning and this nonsense should have never been allowed to encroach in to the system as another parasite in the first place ,

Just cos something is Dead Tractor or FA or whatever nonsense doesn't make it any better quality , quite the opposite I think when you look at some of the suckler bred store cattle that at are Non Assured compared to the some of the other stuff coming thru that is FA, and the price it makes says it all .....