Traditional Livestock Auctions vs Online Competitors

[naishy89]

I'm a student at UCLAN university studying for a Masters and as a module - I'm conducting a research piece on online auctions vs traditional markets.

I'd be really grateful if you could fill in this questionnaire.

Agriculture is evolving at a rate never seen before in the face of uncertainty, financial pressures and new technology. For over two hundred years the livestock market industry has been the trusted place to buy and sell the stock. Recent developments with rural broadband have seen the introduction of online, commission-free marketplaces. This research aims to evaluate the perceived threats and possible benefits posed by these online sites. This survey does not collect personal data; however, all responses will be securely maintained and use of data will adhere to the General Data Protection Regulations (GDPR).

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This survey is currently closed. Please contact the author of this survey for further assistance.

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[Agrivator]

I've completed the survey, but I'm not sure what you can take from my answers.

Like most farmers, I try to be flexible in my marketing policy, and will adapt to changing circumstances.
As an example, in 2001 (F&M Year) I sold store lambs in the village hall. There were buyers and sellers and an auctioneer - but no sheep, so there was no need for drovers, but I think one or two attended as interested bystanders.

I think the ban on sheep actually being present was because the caretaker - who naturally was omnipotent in all matters relating to village-hall terms of hire, didn't want to clear up after my 150 store lambs, plus those from other sellers. Or maybe it was National Policy for bio-security reasons - I'm not sure.

It wasn't a totally blind auction. The buyers, from previous years, were completely familiar with the type of stock the sellers were offering. In the auction system, there is an affinity built up between regular buyers and regular sellers.

 

[naishy89]

I've completed the survey, but I'm not sure what you can take from my answers.

Like most farmers, I try to be flexible in my marketing policy, and will adapt to changing circumstances.
As an example, in 2001 (F&M Year) I sold store lambs in the village hall. There were buyers and sellers and an auctioneer - but no sheep, so there was no need for drovers, but I think one or two attended as interested bystanders.

I think the ban on sheep actually being present was because the caretaker - who naturally was omnipotent in all matters relating to village-hall terms of hire, didn't want to clear up after my 150 store lambs, plus those from other sellers. Or maybe it was National Policy for bio-security reasons - I'm not sure.

It wasn't a totally blind auction. The buyers, from previous years, were completely familiar with the type of stock the sellers were offering. In the auction system, there is an affinity built up between regular buyers and regular sellers.

Thanks - The response really helps. Have you used an online marketplace before?

 

[naishy89]

Gentle bump!