Bogweevil
Member
Today in The Grocer:
Almost a million customers a month are turning away from ultra-processed food products, according to a new poll for The Grocer.
The nationally representative survey of 1,000 adults, by food industry category consultants Levercliff, shows a huge surge in the importance being placed on health by shoppers as the cost of living crisis begins to ease.
It suggests a whopping three million people in the UK have started avoiding UPFs in the past three months alone.
Levercliff found 12.8 million shoppers had changed their diets because of fears over UPFs in February, up from 10.5 million in October 2023.
The survey also demonstrates strong support for an online ban on advertising for HFSS food and a 9pm watershed for TV ads. Some 42% of shoppers said they supported a ban on HFSS ads before a 9pm watershed, while a further 29% said they strongly supported it.
Almost a million customers a month are turning away from ultra-processed food products, according to a new poll for The Grocer.
The nationally representative survey of 1,000 adults, by food industry category consultants Levercliff, shows a huge surge in the importance being placed on health by shoppers as the cost of living crisis begins to ease.
It suggests a whopping three million people in the UK have started avoiding UPFs in the past three months alone.
Levercliff found 12.8 million shoppers had changed their diets because of fears over UPFs in February, up from 10.5 million in October 2023.
The survey also demonstrates strong support for an online ban on advertising for HFSS food and a 9pm watershed for TV ads. Some 42% of shoppers said they supported a ban on HFSS ads before a 9pm watershed, while a further 29% said they strongly supported it.