#YourHarvest campaign to show value of crops sector

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Written by Charlotte Cunningham

The NFU is kick starting its #YourHarvest campaign today and this year arable farmers are being asked to reach out to the public and MPs through social media to highlight the importance of a thriving crops sector in Britain. Charlotte Cunningham reports. According to the NFU, growers can get involved by taking a short video to explain what they do and where their produce goes, showing the public how the cereals sector delivers for both food production and the environment. Farmers can also ask their MP to back British arable farming through the development of the Trade and Agriculture Commission, the Agriculture Bill and a fit for purpose Environmental Land Management (ELM) policy, which is currently out for consultation. “This year’s #YourHarvest campaign could not come at a more critical time for British farming. Our government is in the process of developing a number of key policies that will change how our industry works and we need to make sure our voices are heard,” says Matt Culley, NFU combinable crops board chairman. “While many of our farms remain closed to the public and MPs due to coronavirus, we can still show them what we deliver for the economy, the environment…
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