Arla

Chips

Member
Location
Shropshire
Does anyone actually think there is any value whatsoever in the branding of a milk product on the side of a lorry?
Having talked public while supporting arla on the moove and OFS I heard no end of public mention how they like muller trucks with the cow pattern on them . Arla is relatively a new brand to the UK market and so the more we get our logo out there and linked to dairy the better , the cost of the stickers is bugger all compared to other forms of print or tv advertising
 

farmerste

Member
Livestock Farmer
Location
Preston
Having talked public while supporting arla on the moove and OFS I heard no end of public mention how they like muller trucks with the cow pattern on them . Arla is relatively a new brand to the UK market and so the more we get our logo out there and linked to dairy the better , the cost of the stickers is bugger all compared to other forms of print or tv advertising
i asked about this at our last arla member meeting, we have plain tankers from bargh's and was told that they are in talks with arla to get them liveried up.
 
They always used to pick up the milk in the Newquay area for the dairy .we have never heard that they needed special milk sound s like a fix up to keep some happy to stop them going to Rodda ;)
 

Chips

Member
Location
Shropshire
And i get accused of not answering questions @Chips

I can't answer a question when I don't know what the question is , I have told you my milk is organic , so it's not conventional , I think to be honest you know that already , and that Arla are now picking it up themselves , and that I'm glad because it means no longer does my milk go in a generic tanker , of which I'm glad as our tanker drives one of the main tourist routes into Wales from the Midlands so loads of advertising opportunity to people who would be in a positive mood in general .
I know you are desperate to try and put some negative spin on this but I've told you all I know and have from the start
 

Sid

Member
Livestock Farmer
Location
South Molton
I can't answer a question when I don't know what the question is , I have told you my milk is organic , so it's not conventional , I think to be honest you know that already , and that Arla are now picking it up themselves , and that I'm glad because it means no longer does my milk go in a generic tanker , of which I'm glad as our tanker drives one of the main tourist routes into Wales from the Midlands so loads of advertising opportunity to people who would be in a positive mood in general .
I know you are desperate to try and put some negative spin on this but I've told you all I know and have from the start

I'm not putting a negative spin on it. You said you were collected as part of a milk swap. Who was the milk swap with. ie who collected your milk if it wasn't arla. DC, muller,omsco?? Its a simple question
 

SFI - What % were you taking out of production?

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    Votes: 116 38.2%
  • Up to 25%

    Votes: 117 38.5%
  • 25-50%

    Votes: 42 13.8%
  • 50-75%

    Votes: 6 2.0%
  • 75-100%

    Votes: 5 1.6%
  • 100% I’ve had enough of farming!

    Votes: 18 5.9%

Expanded and improved Sustainable Farming Incentive offer for farmers published

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Expanded Sustainable Farming Incentive offer from July will give the sector a clear path forward and boost farm business resilience.

From: Department for Environment, Food & Rural Affairs and The Rt Hon Sir Mark Spencer MP Published21 May 2024

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Full details of the expanded and improved Sustainable Farming Incentive (SFI) offer available to farmers from July have been published by the...
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