English branded meat

lloyd · Mar 19, 2019

Why do the English seem to trail behind other nations in marketing ?

You see regional branding but you don't see the word English promoted
like you see Welsh or Scottish as a quality product.

beefandsleep · Mar 19, 2019

Because English is a dirty word nowadays don’t you know?

lloyd · Mar 19, 2019

beefandsleep said:
Because English is a dirty word nowadays don’t you know?

I can only think that you must be right.

So isn't it time to be proud to be English
and sell ourselves rather than be downgraded by others.

After all there are lambs from mid Wales , grazing fields joining
this farm. So whats the difference in taste going to be?

Derrick Hughes · Mar 19, 2019

Same reason everyone wants to beat you at Rugby , you would be better if you use County Names

Princess Pooper · Mar 19, 2019

lloyd said:
Why do the English seem to trail behind other nations in marketing ?

You see regional branding but you don't see the word English promoted
like you see Welsh or Scottish as a quality product.

You obviously don't get out very much, I see plenty of this around https://www.simplybeefandlamb.co.uk/quality-meat/quality-standard-mark/

lloyd · Mar 19, 2019

Forage Trader said:
Same reason everyone wants to beat you at Rugby , you would be better if you use County Names

That would be the same as the Welsh selling their lamb as Powys lamb or Gwent lamb.
Its time someone attempted to market English red meat with an English prefix and be proud of it.

neilo · Mar 19, 2019

Iirc English lamb is sold as a premium brand in France, although I can't remember the name (AHDB doing work to get that established).

Good job that market is so accessible.

lloyd · Mar 19, 2019

Princess Pooper said:
You obviously don't get out very much, I see plenty of this around https://www.simplybeefandlamb.co.uk/quality-meat/quality-standard-mark/

Just read that and thats not promoting just English .
As it states Welsh and Scottish born can be marketed with that tag but has to be called British.
Thats not the same as the Welsh and Scottish branding just their own nations .

Perhaps you don't understand the difference!

Derrick Hughes · Mar 19, 2019

lloyd said:
That would be the same as the Welsh selling their lamb as Powys lamb or Gwent lamb.
Its time someone attempted to market English red meat with an English prefix and be proud of it.

I'm afraid English dont sound Rural . Welsh does .

devonbrion1998 · Mar 19, 2019

Good post I must say, I have from time to time thought the same
The Welsh and the Scottish are proud strong people, I think us English just put up with sh*t
and get pushed around in most manners of life.

lloyd · Mar 19, 2019

Forage Trader said:
I'm afraid English dont sound Rural . Welsh does .

Plenty of hills up the North of England although a
valid point that Wales is more rural, so the English
marketeers need to use a traditional English pub,couple of dry stone walls and an
old English sheepdog on their label.
The point is i don't think the effort is made to promote English
as a brand in the Uk which the Welsh and Scottish have been so highly
successful at.
I don't think one is superior to the other its just marketing
and no I'm not biased as we farm in England and Wales .

Highland Mule · Mar 19, 2019

The problem you have in England is that the George flag has too many negative associations - football thuggery, EDL etc. That’s a marketing nightmare right there. Sadly, we appear to be going the same here with the ScotNats progressively stealing our Saltire as a symbol for Yes voters.

That’s my perception from a distance of course - I may be well off the mark.

topground · Mar 19, 2019

devonbrion1998 said:
I think us English just put up with sh*t
and get pushed around in most manners of life.

While paying the bills throgh the Barnett formula funding the Scots and whatever the Welsh version is.

lloyd · Mar 19, 2019

Highland Mule said:
The problem you have in England is that the George flag has too many negative associations - football thuggery, EDL etc. That’s a marketing nightmare right there. Sadly, we appear to be going the same here with the ScotNats progressively stealing our Saltire as a symbol for Yes voters.

That’s my perception from a distance of course - I may be well off the mark.

Thats why you mustn't let those kind of people win

Highland Mule · Mar 19, 2019

lloyd said:
Thats why you mustn't let those kind of people win

I try.

Agrivator · Mar 19, 2019

The Scots and the Welsh don't seem to realise that England has long regarded itself as British.

And farmers in Scotland and Wales should thank their lucky starts that English farmers and English consumers have tolerated Scotch beef and Welsh lamb. It would be a disaster for Scotland and Wales if England started an advertising campaign to 'buy English''.

lloyd · Mar 19, 2019

Agrivator said:
The Scots and the Welsh don't seem to realise that England has long regarded itself as British.

And farmers in Scotland and Wales should thank their lucky starts that English farmers and English consumers have tolerated Scotch beef and Welsh lamb. It would be a disaster for Scotland and Wales if England started an advertising campaign to 'buy English''.

If the English brand was better marketed it might help sales as a whole
so not in the position we're in now dependant on exporting.

abitdaft · Mar 19, 2019

Agrivator said:
The Scots and the Welsh don't seem to realise that England has long regarded itself as British.

And farmers in Scotland and Wales should thank their lucky starts that English farmers and English consumers have tolerated Scotch beef and Welsh lamb. It would be a disaster for Scotland and Wales if England started an advertising campaign to 'buy English''.

Then go for it! The fact that we have had the sense to market our lamb and beef for that matter as Scottish/ Welsh has not stopped England from doing the same and if you think for a minute that we should be grateful for it say's a lot about you ( moniker should have been a give away ). No one has said that English lamb is inferior, we have only used our brains to promote our own countries of origin, but while we are at it QMS means entirely Scottish, born and reared and lived it's entire life in Scotland, none of this 90 ( or whatever it is days crap ) before becoming assured. If it says it is Scottish, it is Scottish! Tolerated? My Arse! To all the other English producers of lamb on here, I neither claim that Scottish lamb is better or worse, however I will not tolerate some put down on our lamb or producers for marketing our own produce when England has not done the same.

Derrick Hughes · Mar 19, 2019

Agrivator said:
The Scots and the Welsh don't seem to realise that England has long regarded itself as British.

And farmers in Scotland and Wales should thank their lucky starts that English farmers and English consumers have tolerated Scotch beef and Welsh lamb. It would be a disaster for Scotland and Wales if England started an advertising campaign to 'buy English''.

Dont mention the rugby

Princess Pooper · Mar 19, 2019

lloyd said:
Just read that and thats not promoting just English .
As it states Welsh and Scottish born can be marketed with that tag but has to be called British.
Thats not the same as the Welsh and Scottish branding just their own nations .

Perhaps you don't understand the difference!

If you read it properly, the Flag of St George in the Quality Standard scheme is for English lamb. Like this. http://www.recipes4us.co.uk/English Beef and Lamb.htm#UK_Quality_Standard_Mark_

If it's British but not English, it can still have the quality mark, but with a Union Flag on. This is a quality mark which relates to butchery and maturation, not just the farming end. When we used to direct sell freezer lambs we were sent all the English marketing material to use.

English branded meat

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Up to 25%

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75-100%

100% I’ve had enough of farming!

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