Jamie Oliver Backs Farmers

organic

Member
Livestock Farmer
Location
Powys
Jamie Oliver's passionate open letter to PM as he joins Mail on Sunday's campaign to save our family farms

Dear Boris

I hope you are well and your family is safe. I write this letter because I believe you’re about to seriously undermine public health and unpick the delicate patchwork quilt of farmers and food producers who are the backbone of this country.

While we’ve all been focused on the fallout from this dreadful pandemic, most people reading this probably won’t know that you’ve whipped your MPs to vote down the Agriculture Bill amendments that would have maintained British food and animal welfare standards for future trade deals and imports.

We could be about to open the floodgates to a whole raft of low-quality food that would normally be illegal in the UK. Chlorinated chicken is just the tip of the iceberg. We’re talking about genetically modified food, stuffing animals full of hormones and antibiotics, banned pesticides that kill our bees, and an avalanche of foods that are high in fat, salt and sugar.

What’s more, we’ll be threatening the future of our farmers and food producers who, despite extraordinary challenges, have worked so hard to keep us fed throughout the Covid-19 crisis.

Boris, it is in your power to map out an intelligent structure where we maintain Britain’s high standards but also retain the ability to strike trade deals that are good for the economy.

In my opinion, some of the biggest emerging economies are hungry for a trusted and safe food supply, and this is where we can flourish. Brand Britain and its wealth of food producers are perfectly placed to deliver, but if food standards are weakened, a race to the bottom will ensue – and I believe that’s a race we will lose. Public health will be compromised and our ability to export quality, trusted product will diminish.

We shouldn’t need reminding that Covid-19 seems to have originated in the food chain. This crisis has made us all stop and think a bit more about what we eat, where our food comes from and how it affects our bodies.

The association between high standards, food safety, animal welfare, ethics, traceability and sustainability has never been more important. These matters affect us all, every day.

Boris, I know you need to lead in a way that allows your teams to do their job when it comes to trade deals. I presume you voted down the amendment to give you a blank sheet of paper in order to get deals done quickly.

Of course we want trade, but not at any cost. Having standards – in law – will actually strengthen your hand in negotiations. I believe you have it in you to find the right balance. What looks like a simple piece of legislation will mark you in history either as a guardian to the land and its prosperity, or as someone who opened Pandora’s box to the quick erosion of the food and farming industries.

'Ultimately we should be striving to push trade partners¿ standards up, not negotiating our own down,' says Jamie Oliver




'Ultimately we should be striving to push trade partners’ standards up, not negotiating our own down,' says Jamie Oliver
This is a pivotal moment – an opportunity for us to build a stronger and better food system.

If it turns out that other countries can produce food to British standards and sell it to us at a cheaper price than we can produce it ourselves, then fair play to them.

Of course we need to be flexible and we need to be open to trading with both old friends and new. But ultimately we should be striving to push trade partners’ standards up, not negotiating our own down.

As critical trade negotiations heat up, we must ensure we’ve learned our lesson from this pandemic. It has highlighted the need for us to simplify our food system so we are less reliant on imports.

The UK is blessed with some of the best food producers in the world – something we should value and protect – yet we currently produce only 53 per cent of our veg and 16 per cent of our fresh fruit.

Our climate is perfectly suited to growing produce, so we could easily grow more, not only for ourselves but for export, too.

'The UK is blessed with some of the best food producers in the world ¿ something we should value and protect ¿ yet we currently produce only 53 per cent of our veg and 16 per cent of our fresh fruit,' says Jamie





'The UK is blessed with some of the best food producers in the world – something we should value and protect – yet we currently produce only 53 per cent of our veg and 16 per cent of our fresh fruit,' says Jamie
And producing more fruit and veg here in the UK would, of course, be good for the planet, too.

Boris, I urge you to take a fresh approach to the Agriculture Bill.

Only you have the power to set us on the right path. Only you have the power to get all those MPs to vote for the amendment (and Rishi, please don’t accidentally press the wrong voting button again). This Bill should be about championing our high standards in food safety and traceability, animal welfare and care for our environment.

It should ensure that British farmers and food producers can continue to evolve and to deliver sustainable, healthy food without having to worry about being unfairly undercut.

I know you have Britain’s best interests at heart, Prime Minister, but true democracy cannot rely on one man or woman’s word – it requires the assurance of a lasting legal framework that interrogates and scrutinises the decisions that affect British businesses and public health.

We have only a few days to get this right, ahead of the next critical debate in the House of Lords on June 10. Hopefully, the public will already be writing letters to their local MPs to voice their concerns.

This is a unique opportunity for you, as Prime Minister, to demonstrate real leadership and reshape our food system for the better.

'Our kids will be the most vulnerable if our markets are flooded with unhealthy foods high in fat, salt and sugar,' Jamie says. Pictured: A girl cooks at home following a Jamie Oliver video



'Our kids will be the most vulnerable if our markets are flooded with unhealthy foods high in fat, salt and sugar,' Jamie says. Pictured: A girl cooks at home following a Jamie Oliver video
It’s an opportunity to support all those key workers who’ve ensured we were able to put a meal on our tables throughout this crisis. An opportunity to allow the UK to set the standard for sustainable food production, and – crucially – to put public and child health at the true heart of government.

Good-quality food should be accessible to everyone but, having campaigned on child health for the best part of 20 years now, I am incredibly concerned about the impact that bad trade deals could have on our children.

Our kids will be the most vulnerable if our markets are flooded with unhealthy foods high in fat, salt and sugar.

We need to put our children’s health first. Right now, more than ever, we need our kids to grow up strong and healthy, ready to face whatever life throws at them.

We’ve just seen, for example, that being obese or overweight made people more vulnerable to Covid-19. We absolutely must give our kids the best possible chance of making healthy choices.

Boris, as you’ve rightly said yourself, we owe it to our future generations to build back better.

One in eight jobs in the UK is in food supply. This Agriculture Bill is a critical first opportunity to help the economy bounce back and to support thousands of small family businesses, while also protecting our health and countryside. Prime Minister, please take this opportunity and reassure us that food standards won’t be compromised.

Best wishes Jamie
 

GeorgeC1

Member
the thing is we can produce far more food to feed the public, but the public don't want a diet of just a couple types of veg and 1 or 2 protein choices.

IMO I wouldn't mind British Fruits becoming a luxury good, since it is far superior to spanish fruit, via the price increase.

Food imports in 21st century UK are essiential, since brits have developed a global taste.
 

Bald Rick

Moderator
Livestock Farmer
Location
Anglesey
“ well we’ve got the NFU ?????”

Dominic Lawson in a leader article in today’s Sunday Times is having a right go at the NFU for having the temerity to try and ensure standards matched ours on imported foodstuffs and vociferously backed Ms Truss in her aim to get a US/U.K. trade deal so we can walk away from the EU with a No Deal

If my subs upset that tit Lawson, then I am happy to pay them

DA7AE3B9-BFFB-49A8-B0D3-685582839A0E.jpeg
 

delilah

Member
I have read through Jamie's letter twice now, and I can find precious little evidence to connect all of the issues he highlights to a trade deal with the USA.
I can, however, make a direct link between all of those issues and the control over UK agriculture exerted by the two firms Jamie has made a large chunk of his fortune from; Sainsbury and Tesco, combined market share 43.1%.
You're barking up the wrong tree Jamie, but you will know that, you are too savvy to bite the hand that feeds you.

As said before, this NFU 'produced to our standards' obsession is a red herring.
A question: If the threat of US chlorinated chicken and hormone beef is so dire for UK agriculture, can someone demonstrate to me how your current protection from it is meaning that your business is flourishing ?
https://thefarmingforum.co.uk/index.php?threads/this-nfu-produced-to-our-standards-malarkey.311486/
 
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Arceye

Member
Location
South Norfolk
So he supports British Farming, says we can produce more, says we have the best farmers, says we should not let in sub standard food etc etc
And gets a good slagging off on here? You are a hard bunch to please.

I say well said Jamie! Lets face it the treacherous tory politicians are going to sell us down the river, we need all the support we can get.
Well said Jamie. (y)
Up yours Lawson. (n)
 

Chae1

Member
Location
Aberdeenshire
So he supports British Farming, says we can produce more, says we have the best farmers, says we should not let in sub standard food etc etc
And gets a good slagging off on here? You are a hard bunch to please.

I say well said Jamie! Lets face it the treacherous tory politicians are going to sell us down the river, we need all the support we can get.
Well said Jamie. (y)
Up yours Lawson. (n)
Did he have to make the letter he sent public?

He could have quietly sent it and continued without anyone knowing.

 

Bury the Trash

Member
Mixed Farmer
Dominic Lawson in a leader article in today’s Sunday Times is having a right go at the NFU for having the temerity to try and ensure standards matched ours on imported foodstuffs and vociferously backed Ms Truss in her aim to get a US/U.K. trade deal so we can walk away from the EU with a No Deal

If my subs upset that tit Lawson, then I am happy to pay them

View attachment 883237
pity journalist's can work from home as if they had to go in to a workplace , it wouldn't be allowed as they are not essential,
 

DRC

Member
Did he have to make the letter he sent public?

He could have quietly sent it and continued without anyone knowing.

You are being very blinkered. It won’t be a few people eating more veg , but the potential devastation of your beef farming that you will have to worry about . Can’t believe that someone with influence that can help our industry , is getting slagged off on here .
 

lloyd

Member
Location
Herefordshire
You are being very blinkered. It won’t be a few people eating more veg , but the potential devastation of your beef farming that you will have to worry about . Can’t believe that someone with influence that can help our industry , is getting slagged off on here .

I think if he hadn't jumped on the vegan bandwagon he
would have more respect.
 

Robt

Member
Location
Suffolk
I think if he hadn't jumped on the vegan bandwagon he
would have more respect.
He is a TV chef... He jumped on the Vegan bad wagon purely for money and increased popularity. He is a businessman and fair play to him for doing it. He isnt saying eating meat is bad. He is merely trying to make more money by appealing to an new audience. We would all do it given the chance
 

lloyd

Member
Location
Herefordshire
He is a TV chef... He jumped on the Vegan bad wagon purely for money and increased popularity. He is a businessman and fair play to him for doing it. He isnt saying eating meat is bad. He is merely trying to make more money by appealing to an new audience. We would all do it given the chance


The point was when the meat industry
was getting a kicking pre coronavirus he
wasnt coming across as very helpful to farmers,
so some might say a bit of a turncoat depending
on what he thinks he can get the biggest audience from.
Perhaps jumping on the vegan bandwagon isn't as
successful as some might think looking at the photos
of nearly full shelves when the ones containing meat were
empty.
 
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