not enough people really want to do anything about it
For most on here, it isn't 'the farming forum', it is 'the retiring landowner forum'. The NFU meet their needs quite adequately.
There is a generation who are failing the industry they say that they care about. To be charitable they don't actually know that they are failing it, because they aren't doing anything different from what their fathers and grandfathers did. If in doubt, just say "Don't criticise a farmer with your mouth full" and the politicians fall into line.
For the first time in the history of agriculture that isn't enough. But, as you say, not enough of the generation that matters really want to do anything about it.