Dealer Open Day

B&B Pig Man

B&B Pig Man

Member
Trade
Location
Gainsborough, Lincolnshire
As many of you will now know, I’ve now progressed to the role of Aftersales Manager at a main dealership.

Before I joined the company, they bought the dept I am working at during covid - I am looking to host an open day, to really showcase the takeover etc.

As farmers / visitors what is important to you to get from a dealer open day?

Anything in particular you’d like me to make happen?
 
Farmer_Joe

Farmer_Joe

Member
Livestock Farmer
Location
The North
Feed reps seem to do it well, 2 ive had recently from Jameson strike up conversation about random stuff and have a natter, i like ringing them and always buy feed off them, im not a huge customer but they make effort,

Ive got a few bits off rfs, the staff in store are excellent and spares people are great, but they seem fairly uninterested in sales unless your spending 50k, perhaps rightly so, i am small fry? however im sure if they were as personable as the feed reps they would have undoubtabley sold me more stuff? is it worth it for them to make this extra effort to get more sales? i cant answer that as im not in sales.

take from that what you will.

I often quote an experience from Robson Tractors, my late father and i visited and the salesman at the time watched us looking at a tractor for some time only to tell us when we approached him it was sold? then another with no brakes telling us 'yea that not been moved for a while'

That day my dad would have bought anything had he had the sales patter and the salesman actually had the motivation to sell something. their loss.

maybe take 60 seconds or 5 munities to engage with people, is a sale worth that?
 
Last edited:
G

glasshouse

Member
Location
lothians
B&B Pig Man said:
As many of you will now know, I’ve now progressed to the role of Aftersales Manager at a main dealership.

Before I joined the company, they bought the dept I am working at during covid - I am looking to host an open day, to really showcase the takeover etc.

As farmers / visitors what is important to you to get from a dealer open day?

Anything in particular you’d like me to make happen?
Click to expand...
Scantily clad young ladies adorning the machinery
 
Wolds Beef

Wolds Beef

Member
I was given a bit of advise many years ago and have never forgotten it. If you want to strike up a conversation look at the tie they are wearing!! Granted it does not always work nowadays.!! It was when I worked for the NFU(Don't start!) and most people wore ties to meetings and gatherings. But it is always a friendly way of starting a conversation.
WB
 
melted welly

melted welly

Member
Arable Farmer
Location
DD9.
Have info available about the machines you’re selling. Frustrating when speak to sales folk who don’t know their product line, have no info to hand and you leave with the empty promise of follow up call/visit/email etc which never happens.

Also have a handle on cost of wearing/serviceable parts. The purchase price is just the start of the cost.
 

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