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AHDB campaign makes strides in reversing falling dairy consumption

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Written by Rachel Martin

11% more young parents will buy dairy products according to research carried out after the second year of AHDB and Dairy UK’s marketing campaign.

The study also showed an 8% fall in the number of people cutting their dairy consumption, along with an 11% reduction in intentions to consume plant-based substitutes.

Targeting 20 to 35-year-old parents, the promotional...
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