IFOAM Organics Europe is warning that mis-use of the term ‘regenerative agriculture’ could contribute to greenwashing and hinder the agroecological transition towards sustainable food systems.
Regenerative agriculture is one of a growing number of claims and labels appearing on food packaging, which also include local, organic and ecological agriculture. But IFOAM Organics Europe says that “not all that glitters is gold, or green in this case”, and that the increasing use of the term regenerative agriculture is a case in point.The organic group acknowledges that claims like regenerative are often made with the best intentions, and it says it welcomes the adoption of some regenerative practices in conventional farming and “looks forward to cooperating with serious regenerative actors”. However, it is concerned that use of the term “(takes) forms undermining the meaning, goals, and potential of regenerative agriculture, including organic farming”.
Jan Plagge, IFOAM Organics Europe’s president, commented: “Farming practices aiming to regenerate soils, biodiversity and landscapes are at the heart of organic agriculture. The organic movement embraces regenerative principles, all of which are included in organic principles of ecology, health, fairness, and care, and seeks positive collaboration with serious regenerative farmers and actors. With an eye on the current climate and biodiversity crises, the planet can use all help there is, and some so-called regenerative practices can be a good first step to convert to organic, the only certified sustainable agriculture practice at EU level. Organic agriculture is and continues to be the leading sustainability initiative for transforming EU food and farming”.
IFOAM points out that there is no single scientific nor legal definition of regenerative agriculture, and says the term has been “increasingly mis-used in recent years to promote and brand approaches that deliver few environmental benefits, while allowing the use of a range of degenerative practices and synthetic pesticides with well-known downsides for biodiversity”. It says that any farm, product or company can claim to be regenerative, “making general statements regarding the benefits of regenerative farming impossible”.
Eric Gall, IFOAM Organics Europe’s deputy director & policy manager continued: “It is essential to better inform consumers about the environmental consequences of different agriculture production systems, but some claims and labels, including the use of the term regenerative in some cases, rather contribute to greenwashing. This greenwashing misleads and confuses consumers, misdirects investments and policy, undermines serious regenerative actors, and hinders the needed genuine transformation of the food system towards sustainability and agroecology, including organic farming.”
