‘When people want a treat they are looking for the Cadbury they know’: Mondelēz UK boss Louise Stigant on changing times
Written by Sarah Butler from the Guardian
With cocoa and sugar prices at record highs and tougher regulation to fight rising obesity, the head of Cadbury’s has a lot on her plate over the peak chocolate season of Easter
It’s Easter and chocolate is very much on the menu. But it could be meltdown for the industry as the cost of cocoa soared to a historic high of more than $10,000 a tonne last week after two years of poor harvests in the key west African growing region.
Sitting calmly among the relics of Cadbury’s history in the company archive, Louise Stigant, the boss of Mondelēz’s UK arm – which includes the British chocolate brand celebrating its 200th anniversary this year – is charged with making sure it has a future, as key ingredients, including sugar as well as cocoa, have soared in price.
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Written by Sarah Butler from the Guardian
With cocoa and sugar prices at record highs and tougher regulation to fight rising obesity, the head of Cadbury’s has a lot on her plate over the peak chocolate season of Easter
It’s Easter and chocolate is very much on the menu. But it could be meltdown for the industry as the cost of cocoa soared to a historic high of more than $10,000 a tonne last week after two years of poor harvests in the key west African growing region.
Sitting calmly among the relics of Cadbury’s history in the company archive, Louise Stigant, the boss of Mondelēz’s UK arm – which includes the British chocolate brand celebrating its 200th anniversary this year – is charged with making sure it has a future, as key ingredients, including sugar as well as cocoa, have soared in price.
Continue reading...
Since you’re here …
… we have a small favour to ask. More people are reading the Guardian than ever but advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can. So you can see why we need to ask for your help. The Guardian’s independent, investigative journalism takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.
If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. Support the Guardian – it only takes a minute. Thank you.
