5,000 burgers a day: World’s first cultured meat-production plant opens in Israel

Cowabunga

Member
Location
Ceredigion,Wales
They aren't reacting to markets @Cowabunga, they're trying to create them. Why? For their own financial benefit.
If it benefits them financially, which investing in growth and avoiding doomed and poorly performing investments surely will, don't you think that you should be on the side that gains rather than loses?

They are not market makers or major captains steering trends, even if they wished to be. You are perfectly entitled to not agree with their prediction of market disruptive changes but thus far they are spot-on and you can't ignore the UK report out today either. Surely you have not been asleep and missed the fact that Cargill, The Bill and Belinda Gates Foundation and many other large and smaller companies are investing large amounts of money into new protein product development from both crop and non-agricultural sources. This is being pushed by the imperative to significantly lower greenhouse gas emissions, a pressure that is increasing almost daily, as well as by 'ethical eaters. Listen to the almost daily propaganda trying to get people to eat substantially less meat and milk and from those targeting younger people in particular to give up animal based food altogether. It is not a bad dream it is the here and now reality. An unrelenting reality.

Don't blame the messenger, especially as that messenger in the form of RethinkX is warning producers and processors specifically of the probable disruption to their [our] businesses and the probable timespan we have to adjust, should we wish to do so and have our businesses survive in one form or another for the next generation and the one after that.
 
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Swarfmonkey

Member
Location
Hampshire
I'm not blaming the messenger, i'm just pointing out that it's all about naked self interest. Those behind RethinkX are far from the only ones pushing a certain narrative in the hope that they'll gain financially from it. The Bill & Melinda Gates Foundation is another that's doing the same having invested in manufacturers of fake meat. The same goes for the Open Philanthropy Foundation which sponsors anti-livestock ag articles in the Guardian at the same time as having investments in the fake meat industry.

The brutal truth is that there's nothing big money won't do in order to try and make even more profit, up to and including creating new markets whilst trying to destroy old ones, even though the latter may be far superior to what they're trying to bring about.
 

DaveGrohl

Member
Mixed Farmer
Location
Cumbria
Tbf to Y Fan Wen, he's always putting stuff on from RethinkX. He'd be better off using his time more constructively however. Having a website called politics.co.uk on your reading list is NOT my idea of constructively.
 

Y Fan Wen

Member
Location
N W Snowdonia
Anyone got any articles written by people who don't stand to gain financially from this carp ?
 

Muck Spreader

Member
Livestock Farmer
Location
Limousin
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Y Fan Wen

Member
Location
N W Snowdonia
The usual tosh, I expect you can grow good carrots and onions in Snowdonia? :cool:
When I post a link like this, it doesn't mean I agree with it*. I am drawing your attention to what the movers and shakers are thinking. For instance,
'Animal agriculture uses up 85% of UK farmland, despite only providing 32% of the calories we eat. This is a wildly ineffective way to feed a population. '
He obviously doesn't grasp the fact that 85% of that 85% can 'only' be used for animal agriculture.

*I do actually agree with what Tony Seba says in his other reports as well 'cos I am intelligent enough to see what is coming down the line.
Solar is being installed at over 1gw/yr, actually 1.5 last year despite the effect of C19.
I have a very slight interest in one planned solar farm, 160MW, as it is going to be installed on the farm I worked on before college and it is possible the feeder cable from it will pass over one of my fields.
 

Y Fan Wen

Member
Location
N W Snowdonia

delilah

Member
TS offers his best analysis of the trends he can see and measure.
You and I just don't want it to happen.

I don't have enough skin in the game to be that fussed either way.
My concern is that not only are he and his ilk are wrong with what they say, but that by allowing the focus to be on red meat we are allowing society to ignore the real environmental issues.
 

vantage

Member
Livestock Farmer
Location
Pembs
When I post a link like this, it doesn't mean I agree with it*. I am drawing your attention to what the movers and shakers are thinking. For instance,
'Animal agriculture uses up 85% of UK farmland, despite only providing 32% of the calories we eat. This is a wildly ineffective way to feed a population. '
He obviously doesn't grasp the fact that 85% of that 85% can 'only' be used for animal agriculture.

*I do actually agree with what Tony Seba says in his other reports as well 'cos I am intelligent enough to see what is coming down the line.
Solar is being installed at over 1gw/yr, actually 1.5 last year despite the effect of C19.
I have a very slight interest in one planned solar farm, 160MW, as it is going to be installed on the farm I worked on before college and it is possible the feeder cable from it will pass over one of my fields.
Absolutely agree with you, not having a pop at you, just the report. (y)
 

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