Agritechnica 2019 will be international showcase for the global agricultural machinery industry

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Agritechnica 2019 will be international showcase for the global agricultural machinery industry

Global agricultural technology platform with exhibition offering and international specialist technical programme - "Global Farming – Local Responsibility" is Agritechnica 2019 theme – Debut of International Farmers' Day - Start-ups presented in the new DLG-AgrifutureLab


The world’s leading trade fair for agricultural technology will take place in Germany from 10th to 16th November when more than 2,750 exhibitors from 51 countries will present their latest products at Agritechnica 2019. Hanover’s fully booked exhibition grounds will host the event, which remains the international showcase for the global agricultural machinery industry, and a forum for discussing important questions about the future of crop production.
Trade visitors from around the world can expect to see a range of attractive new features and premieres at Agritechnica 2019 including the "DLG-AgrifutureLab" exhibition area for start-ups, as well as “International Farmers' Day”, which this year focuses on farmers in France and the United Kingdom (UK). The extensive programme of conferences and forums at Agritechnica will take place under the event’s guiding theme, "Global Farming – Local Responsibility".
"Innovations, information, networking and business – this is what the world's leading trade fair for agricultural technology stands for," says Marie Servais, the Project Manager at Agritechnica, who is pleased with the high level of interest ahead of the event. “Agritechnica is fully booked to the very last stand, and the event is once again the global showcase for agriculture.
“We are offering new platforms for the growing dynamics in agriculture and agricultural engineering,” adds Servais. “And under 2019’s guiding theme, we are discussing solutions for the sustainable future of agriculture in numerous forums, special features and conferences, together with the agricultural machinery industry."
The DLG expects more than 400,000 visitors to attend Agritechnica 2019, and many of them will be there to see the many innovations that are presented at the event. A total of 291 new products were registered for this year’s Innovation Awards, and an impartial commission of experts chose one to receive a gold medal for innovation, while a further 39 will receive silver medals.
Agricultural start-ups present their innovations
As a meeting place for decision-makers and a leading business marketplace, Agritechnica is the perfect breeding ground for innovation. The new DLG-AgrifutureLab (Pavilion 11, Hall 11) will offer start-ups and other recently established innovative companies the opportunity to provide answers to the big questions about the future of agriculture by providing them with attractive ways to present their visions and products to the international agricultural sector.
International Farmers' Day debut
Also new at Agritechnica 2019 is International Farmers' Day, which takes place on 14th November. Featuring France and the United Kingdom, this will focus on the interests of farmers from these two nations, with a comprehensive forum programme featuring expert presentations taking place in Hall 15. The aim it to present the challenges faced by French and UK farmers and the solutions that the agricultural machinery industry has developed to overcome them.
DLG Special Features "Protecting Yield & Nature" and "Acre of Knowledge"
Two special features organised by the DLG at Agritechnica 2019 will help highlight the event’s "Global Farming – Local Responsibility" theme that promotes sustainable agriculture reconciling productivity with the conservation of resources and the environment. To achieve this, farmers worldwide need the appropriate know-how and applicable technologies for their local conditions to efficiently implement these goals.
Protecting Yield & Nature, in Hall 15, will focus on topics including soil-conservation technology, technology for low-loss fertiliser application, innovative systems for decision support, resource-saving crop protection methods and innovative irrigation systems. The Acre of Knowledge in Hall 21, meanwhile, will show how farms on different continents around the world can benefit from innovative technology, and offers international visitors the opportunity to participate in a unique information platform that will allow them to compare different systems and offers in one place.
Systems & Components has its own theme and a new competition
This year marks the fourth time that Systems & Components has featured as part of Agritechnica. About 700 exhibitors will offer a comprehensive overview of current trends and take a look into the future of agricultural engineering. With its own guiding theme, "Assisted Farming – Engineering Agriculture Through Smart Solutions", Systems & Components will this year focus on assistance systems for agricultural machinery, as well as upstream and downstream data interaction. The DLG will also award the "Systems & Components Engineers' Choice Trophy" for the first time this year to recognise the high status and innovative force of the parts-supply industry for agricultural machinery.
Record number of International Pavilions
The number of national pavilions at Agritechnica 2019 has increased to a record of 37 national stands, representing 21 countries and regions. The popularity of the pavilions, which allow small and medium-size enterprises to exhibit at Agritechnica under the banner of their home nation, has resulted in 21 countries and regions taking part at this year’s event, six more than at Agritechnica 2017.
International Visitors' Lounge in Hall 21
The central meeting point for visitors from all over the world at Agritechnica 2019 will be the International Visitors' Lounge. Located in Hall 21, it provides facilities for visitors to meet business partners, hold expert discussions, plan their exhibition tour or simply relax between exploring the halls at Hanover’s Exhibition Grounds. The International Visitors' Lounge is close to the DLG stand, where insights into the society’s extensive range technical and test work will be available.
New app to help visitors plan for Agritechnica 2019
Visitors to Agritechnica in November will have a new tool at their disposal to help optimise their time at Hanover’s Exhibition Grounds. The Agritechnica app – available for both iOS and Android – is an interactive guide to the trade fair and will allow them to prepare for their visit, and assist them at the event.
Attractive offers for younger visitors
Agritechnica has always recognised the importance of introducing young people to the agricultural sector, both to better inform those interested in a career in the industry, and to encourage anyone who might want to develop a business serving the agricultural community. Therefore the event provides a range of reasons for younger visitors to attend, including the Campus & Career area highlighting educational and job opportunities in agriculture, and the Workshop Live Special Feature showing how maintenance and repair work is done using state-of-the-art technology. Virtual farming also makes an appearance at Agritechnica 2019 as the event will host a Farming Simulator League tournament in Pavilion 32.
The highlight for young people at Agritechnica is Young Farmers 'Day on Thursday 14th November. This not only features a tailored technical programme during the day and has become a leading international networking platform for young farmers, but ends with the extremely popular Young Farmers' Party running long into the evening.
Agritechnica 2019 takes place at Hanover’s Exhibition Grounds from the 10th to 16th November (with special preview days on 10th and 11th November). More information for international visitors considering a visit to can be found online at: www.agritechnica.com
 

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