AHDB - who pays and who gains?

Dr John Strak

Member
Trade
This is a long post from me but I hope you can find time to read it all.
I am an Honorary Professor in Food Economics at the University of Nottingham and I acted as the secretary to the AHDB’s AgEcon Advisory Group for 3 years (2018-21). The Group was dissolved by AHDB in 2022. As a consultant I have worked on projects for for the MLC (post-BSE promotion effectiveness), the HGCA (malting barley exports grants), the PMB (structure reform), BPISG (BPEX creation) and the MDC (price analysis), and on a small project dealing with performance evalaution for the AHDB in 2020. I have also worked for several international organisations and sovereign countries, and for Clarence House. My "day job" is providing global market information for the pig sector at www.porkinfo.com My observations here are based on a long experience of the theory and practice of levy-funded organisations and this post is largely based on work I completed for the Ministry of Agriculture in the UK back in 1994.

When farmers talk about levies on farm commodities, they usually do so with three questions in mind: how are “they” spending my money, who pays the levy, and who gets the benefits? Just now, with the AHDB is in the spotlight as it asks farmers to support an increase in levies on beef, lamb, pigs, dairy, cereals and oilseeds, these questions are especially worthy of debate. They are not new questions but they need careful consideration and evidence in order to be answered accurately.

Let’s remind ourselves of the theory – a good place to start when thinking about how stuff works (or doesn’t). First, the theory shows that a mandatory levy on a farmer’s output is the same as a tax. One of the justifications for this tax on farmers is that there may be “market failure” in the agricultural economy and that there is a “free rider” problem. Together, these are reasons for justifying a compulsory levy. Significantly, they should always underly any appraisal of how a levy-funded body allocates its budget.

Because a levy is a tax on all farmers it raises important issues about transparency, accountability, and evaluation: together we can term these factors, “performance” and this term offers a convenient heading for the second group of questions. How a levy-funded-body “performs” is crucial and, in theory, should be examined in the same way that the National Audit Office or a Parliamentary Select Committee examines public spending of a government department. You can see examples of the NAO’s value for money reports at https://www.nao.org.uk/reports/. For some reason, that I have never understood, the NAO, nor any parliamentary select committee, has ever examined the performance of any of the levy-funded bodies in the UK – certainly not the AHDB. Such examinations do not have to be undertaken by official audit bodies or parliament. Examples of independent evaluations of the operation of levy-funded bodies are to be found in Australia and the USA. For example, Australian Pork Ltd provides a copy of its recent independent performance review at https://australianpork.com.au/sites/default/files/2023-06/230413_APL review_FINAL CLEAN.pdf and the National Pork Board in the USA is subject to a mandatory independent performance review of its spending every five years https://porkcheckoff.org/wp-content...Economic-Analysis-of-NPB-Checkoff-Program.pdf

Note, these performance reviews must be independent in order to avoid the accusation that a levy-funded authority is “marking its own homework” and, the results should be disclosed to levy-payers and their representatives.

If farmers could individually opt out of a levy these issues of “independent performance review” and “transparency” might not be so important but they can’t. Hence, one key aspect of the current debate on AHDB levies must be that farmers should be satisfied that the appropriate systems and schedules are in place to ensure that an independent appraisal of levy expenditures is regularly happening.

Another (third) aspect of the theory of levies is the incidence of a tax i.e. who pays the tax and who gets the benefit? This isn’t a straightforward question. A levy (tax) is paid by domestic farmers to the extent that processors, retailers and consumers can’t avoid it being passed on to them. Each of these actors can avoid it by substituting home grown product with competitive products e.g. imports or other meats/non-meat protein, and to the extent that farmers have any alternative outlets. So, for example, a levy on domestic pig producers is less likely to be passed down the food chain to processors or retailers/consumers if there is a large import component in national pork consumption, and if there is a highly competitive meat like chicken available. It could be even worse for producers if they are faced with local monopolies from processors because of transport costs or other aspects of how the supply chain works. A challenge for farmers is that processors will be able to pass their processor levy back to farmers (in the form of lower prices) if the market power of farmers is weak. Note, even if farmers have to absorb all of the levy in their costs they may still justify paying it if the benefits are high enough – and if they can use productivity to offset this cost. And some sub-groups of farmers will have unique calculations. Consider the case of a producer who creates a successful on-farm shop and butchery or, perhaps, a pop-up catering stall for events selling pulled pork or a hog roast. What is the balance of costs and benefits of levies for that farmer? Another example might be a group of arable farmers who have negotiated a price premium based on specific production operations. AHDB (and any levy-funded body) should be able to answer questions about the incidence of levies in these different cases – who pays and who gains – and farmers should be considering those answers in the debate about higher levies.

The lessons I draw from this short discussion are that farmers need to be sure that AHDB understands and communicates its views on who pays and who gains from the levies that it collects. And that farmers need this information as part of their ongoing assessment of the performance of AHDB and the value for money that levies offer.

If you have got this far reading these words it may seem a rather negative piece. I hope not. These questions about performance and transparency and the incidence of the levy are not value judgements or trivial. The answers directly affect levy-payers in a factual way. Asking questions about value for money is best practice. If you think performance or VFM doesn’t matter you can throw your money away of course. That’s your prerogative. That said, the existence and level of a statutory levy is a collective decision – it’s not just about one farmer’s view. In my opinion, the collective view of the industry should be based on a careful and thorough consideration of the issues I have identified above.
 
This is a long post from me but I hope you can find time to read it all.
I am an Honorary Professor in Food Economics at the University of Nottingham and I acted as the secretary to the AHDB’s AgEcon Advisory Group for 3 years (2018-21). The Group was dissolved by AHDB in 2022. As a consultant I have worked on projects for for the MLC (post-BSE promotion effectiveness), the HGCA (malting barley exports grants), the PMB (structure reform), BPISG (BPEX creation) and the MDC (price analysis), and on a small project dealing with performance evalaution for the AHDB in 2020. I have also worked for several international organisations and sovereign countries, and for Clarence House. My "day job" is providing global market information for the pig sector at www.porkinfo.com My observations here are based on a long experience of the theory and practice of levy-funded organisations and this post is largely based on work I completed for the Ministry of Agriculture in the UK back in 1994.

When farmers talk about levies on farm commodities, they usually do so with three questions in mind: how are “they” spending my money, who pays the levy, and who gets the benefits? Just now, with the AHDB is in the spotlight as it asks farmers to support an increase in levies on beef, lamb, pigs, dairy, cereals and oilseeds, these questions are especially worthy of debate. They are not new questions but they need careful consideration and evidence in order to be answered accurately.

Let’s remind ourselves of the theory – a good place to start when thinking about how stuff works (or doesn’t). First, the theory shows that a mandatory levy on a farmer’s output is the same as a tax. One of the justifications for this tax on farmers is that there may be “market failure” in the agricultural economy and that there is a “free rider” problem. Together, these are reasons for justifying a compulsory levy. Significantly, they should always underly any appraisal of how a levy-funded body allocates its budget.

Because a levy is a tax on all farmers it raises important issues about transparency, accountability, and evaluation: together we can term these factors, “performance” and this term offers a convenient heading for the second group of questions. How a levy-funded-body “performs” is crucial and, in theory, should be examined in the same way that the National Audit Office or a Parliamentary Select Committee examines public spending of a government department. You can see examples of the NAO’s value for money reports at https://www.nao.org.uk/reports/. For some reason, that I have never understood, the NAO, nor any parliamentary select committee, has ever examined the performance of any of the levy-funded bodies in the UK – certainly not the AHDB. Such examinations do not have to be undertaken by official audit bodies or parliament. Examples of independent evaluations of the operation of levy-funded bodies are to be found in Australia and the USA. For example, Australian Pork Ltd provides a copy of its recent independent performance review at https://australianpork.com.au/sites/default/files/2023-06/230413_APL review_FINAL CLEAN.pdf and the National Pork Board in the USA is subject to a mandatory independent performance review of its spending every five years https://porkcheckoff.org/wp-content...Economic-Analysis-of-NPB-Checkoff-Program.pdf

Note, these performance reviews must be independent in order to avoid the accusation that a levy-funded authority is “marking its own homework” and, the results should be disclosed to levy-payers and their representatives.

If farmers could individually opt out of a levy these issues of “independent performance review” and “transparency” might not be so important but they can’t. Hence, one key aspect of the current debate on AHDB levies must be that farmers should be satisfied that the appropriate systems and schedules are in place to ensure that an independent appraisal of levy expenditures is regularly happening.

Another (third) aspect of the theory of levies is the incidence of a tax i.e. who pays the tax and who gets the benefit? This isn’t a straightforward question. A levy (tax) is paid by domestic farmers to the extent that processors, retailers and consumers can’t avoid it being passed on to them. Each of these actors can avoid it by substituting home grown product with competitive products e.g. imports or other meats/non-meat protein, and to the extent that farmers have any alternative outlets. So, for example, a levy on domestic pig producers is less likely to be passed down the food chain to processors or retailers/consumers if there is a large import component in national pork consumption, and if there is a highly competitive meat like chicken available. It could be even worse for producers if they are faced with local monopolies from processors because of transport costs or other aspects of how the supply chain works. A challenge for farmers is that processors will be able to pass their processor levy back to farmers (in the form of lower prices) if the market power of farmers is weak. Note, even if farmers have to absorb all of the levy in their costs they may still justify paying it if the benefits are high enough – and if they can use productivity to offset this cost. And some sub-groups of farmers will have unique calculations. Consider the case of a producer who creates a successful on-farm shop and butchery or, perhaps, a pop-up catering stall for events selling pulled pork or a hog roast. What is the balance of costs and benefits of levies for that farmer? Another example might be a group of arable farmers who have negotiated a price premium based on specific production operations. AHDB (and any levy-funded body) should be able to answer questions about the incidence of levies in these different cases – who pays and who gains – and farmers should be considering those answers in the debate about higher levies.

The lessons I draw from this short discussion are that farmers need to be sure that AHDB understands and communicates its views on who pays and who gains from the levies that it collects. And that farmers need this information as part of their ongoing assessment of the performance of AHDB and the value for money that levies offer.

If you have got this far reading these words it may seem a rather negative piece. I hope not. These questions about performance and transparency and the incidence of the levy are not value judgements or trivial. The answers directly affect levy-payers in a factual way. Asking questions about value for money is best practice. If you think performance or VFM doesn’t matter you can throw your money away of course. That’s your prerogative. That said, the existence and level of a statutory levy is a collective decision – it’s not just about one farmer’s view. In my opinion, the collective view of the industry should be based on a careful and thorough consideration of the issues I have identified above.

We need a cereals vote on the AHDB.

We know they’ve funded the corrupt Red Tractor.

We know they collude behind the scenes with the NFU, BRC, AIC and RT.

They various people in the AHDB will not answer a direct question properly as we’ve recently seen with what supposedly were open question sessions. I don’t think any question was actually answered directly.

We know that the top tables in these organisations just seem to swap jobs amongst themselves.

But worst of all, all the above has been going on for 30 yrs or more.

The AHDB isn’t fit for purpose. Certainly any U.K. cereal farmer doesn’t need any of the info they spew out. Past it’s sell by date and it’s totally their own fault through mismanagement.
 

Andy Nash

Member
Arable Farmer
This is a long post from me but I hope you can find time to read it all.
I am an Honorary Professor in Food Economics at the University of Nottingham and I acted as the secretary to the AHDB’s AgEcon Advisory Group for 3 years (2018-21). The Group was dissolved by AHDB in 2022. As a consultant I have worked on projects for for the MLC (post-BSE promotion effectiveness), the HGCA (malting barley exports grants), the PMB (structure reform), BPISG (BPEX creation) and the MDC (price analysis), and on a small project dealing with performance evalaution for the AHDB in 2020. I have also worked for several international organisations and sovereign countries, and for Clarence House. My "day job" is providing global market information for the pig sector at www.porkinfo.com My observations here are based on a long experience of the theory and practice of levy-funded organisations and this post is largely based on work I completed for the Ministry of Agriculture in the UK back in 1994.

When farmers talk about levies on farm commodities, they usually do so with three questions in mind: how are “they” spending my money, who pays the levy, and who gets the benefits? Just now, with the AHDB is in the spotlight as it asks farmers to support an increase in levies on beef, lamb, pigs, dairy, cereals and oilseeds, these questions are especially worthy of debate. They are not new questions but they need careful consideration and evidence in order to be answered accurately.

Let’s remind ourselves of the theory – a good place to start when thinking about how stuff works (or doesn’t). First, the theory shows that a mandatory levy on a farmer’s output is the same as a tax. One of the justifications for this tax on farmers is that there may be “market failure” in the agricultural economy and that there is a “free rider” problem. Together, these are reasons for justifying a compulsory levy. Significantly, they should always underly any appraisal of how a levy-funded body allocates its budget.

Because a levy is a tax on all farmers it raises important issues about transparency, accountability, and evaluation: together we can term these factors, “performance” and this term offers a convenient heading for the second group of questions. How a levy-funded-body “performs” is crucial and, in theory, should be examined in the same way that the National Audit Office or a Parliamentary Select Committee examines public spending of a government department. You can see examples of the NAO’s value for money reports at https://www.nao.org.uk/reports/. For some reason, that I have never understood, the NAO, nor any parliamentary select committee, has ever examined the performance of any of the levy-funded bodies in the UK – certainly not the AHDB. Such examinations do not have to be undertaken by official audit bodies or parliament. Examples of independent evaluations of the operation of levy-funded bodies are to be found in Australia and the USA. For example, Australian Pork Ltd provides a copy of its recent independent performance review at https://australianpork.com.au/sites/default/files/2023-06/230413_APL review_FINAL CLEAN.pdf and the National Pork Board in the USA is subject to a mandatory independent performance review of its spending every five years https://porkcheckoff.org/wp-content...Economic-Analysis-of-NPB-Checkoff-Program.pdf

Note, these performance reviews must be independent in order to avoid the accusation that a levy-funded authority is “marking its own homework” and, the results should be disclosed to levy-payers and their representatives.

If farmers could individually opt out of a levy these issues of “independent performance review” and “transparency” might not be so important but they can’t. Hence, one key aspect of the current debate on AHDB levies must be that farmers should be satisfied that the appropriate systems and schedules are in place to ensure that an independent appraisal of levy expenditures is regularly happening.

Another (third) aspect of the theory of levies is the incidence of a tax i.e. who pays the tax and who gets the benefit? This isn’t a straightforward question. A levy (tax) is paid by domestic farmers to the extent that processors, retailers and consumers can’t avoid it being passed on to them. Each of these actors can avoid it by substituting home grown product with competitive products e.g. imports or other meats/non-meat protein, and to the extent that farmers have any alternative outlets. So, for example, a levy on domestic pig producers is less likely to be passed down the food chain to processors or retailers/consumers if there is a large import component in national pork consumption, and if there is a highly competitive meat like chicken available. It could be even worse for producers if they are faced with local monopolies from processors because of transport costs or other aspects of how the supply chain works. A challenge for farmers is that processors will be able to pass their processor levy back to farmers (in the form of lower prices) if the market power of farmers is weak. Note, even if farmers have to absorb all of the levy in their costs they may still justify paying it if the benefits are high enough – and if they can use productivity to offset this cost. And some sub-groups of farmers will have unique calculations. Consider the case of a producer who creates a successful on-farm shop and butchery or, perhaps, a pop-up catering stall for events selling pulled pork or a hog roast. What is the balance of costs and benefits of levies for that farmer? Another example might be a group of arable farmers who have negotiated a price premium based on specific production operations. AHDB (and any levy-funded body) should be able to answer questions about the incidence of levies in these different cases – who pays and who gains – and farmers should be considering those answers in the debate about higher levies.

The lessons I draw from this short discussion are that farmers need to be sure that AHDB understands and communicates its views on who pays and who gains from the levies that it collects. And that farmers need this information as part of their ongoing assessment of the performance of AHDB and the value for money that levies offer.

If you have got this far reading these words it may seem a rather negative piece. I hope not. These questions about performance and transparency and the incidence of the levy are not value judgements or trivial. The answers directly affect levy-payers in a factual way. Asking questions about value for money is best practice. If you think performance or VFM doesn’t matter you can throw your money away of course. That’s your prerogative. That said, the existence and level of a statutory levy is a collective decision – it’s not just about one farmer’s view. In my opinion, the collective view of the industry should be based on a careful and thorough consideration of the issues I have identified above.
Interesting to see it explained in such a clear manner.
Your discussion brings together a lot of the things we have been talking about on here.
The issue we have is that the AHDB at a senior level probably don’t see things quite as you do as regards communicating value for money or best practice to levy payers.
The other issue is that as the AHDB is a statuary body, is subject to possible government policy decisions as well as having corporate processor input, so we are never quite sure who it is working for.
A case in point being the financial support for red tractor, an assurance body that nearly everyone recognises adds no value and only costs to its members. This was only stopped after an intensive campaign by a small group of farmers.
 

yellowbelly

Member
Livestock Farmer
Location
N.Lincs
How a levy-funded-body “performs” is crucial and, in theory, should be examined in the same way that the National Audit Office or a Parliamentary Select Committee examines public spending of a government department. You can see examples of the NAO’s value for money reports at https://www.nao.org.uk/reports/. For some reason, that I have never understood, the NAO, nor any parliamentary select committee, has ever examined the performance of any of the levy-funded bodies in the UK – certainly not the AHDB.
You raise a very valid point there, Dr Strak.
Ever since the AHDB floated the idea of increased levies, there has been much debate on here, in many different threads, about the value for money we get for our 50 or 60 million quid.
(They consulted us about the increase, we all said no, but the next thing we heard was that "The increase had been well received and levies were going up anyway").

Part of their statutory remit is to support and defend the reputation of British Agriculture (we do pay the lions share of their wages, after all).

They fall very short of that remit. In fact, I'd go as far as to say, that they are more aligned with the retail sector than they are with farmers -especially in the higher echelons of management. That may have something to do with the fact that they don't seem be able to find any chief executives that haven't worked in the retail sector.

Look at the current furore that's going on at Red Tractor, about the GFC. Apparently 'our' AHDB representative passed it 'on the nod' - the BRC say, "It was passed unanimously."

What would a learnèd man like yourself suggest we do?

We conducted a 'straw poll' on here, late last year. Now to a man who deals in this sort of thing, professionally, it may look a bit amateurish, but I think the results speak for themselves..
Screenshot_20231023-213540_Chrome.jpg
 

holwellcourtfarm

Member
Livestock Farmer
As a (recently retired) farmer who has long paid AHDB levy for cereals and beef cattle I have never felt I received value for my levy.

Even when I have attended monitor farm knowledge share events run by AHDB they were all about increasing intensification while I was heading in an agro-ecological direction. I was thus paying a statutory levy for no benefit.
 

Dr John Strak

Member
Trade
You raise a very valid point there, Dr Strak.
Ever since the AHDB floated the idea of increased levies, there has been much debate on here, in many different threads, about the value for money we get for our 50 or 60 million quid.
(They consulted us about the increase, we all said no, but the next thing we heard was that "The increase had been well received and levies were going up anyway").

Part of their statutory remit is to support and defend the reputation of British Agriculture (we do pay the lions share of their wages, after all).

They fall very short of that remit. In fact, I'd go as far as to say, that they are more aligned with the retail sector than they are with farmers -especially in the higher echelons of management. That may have something to do with the fact that they don't seem be able to find any chief executives that haven't worked in the retail sector.

Look at the current furore that's going on at Red Tractor, about the GFC. Apparently 'our' AHDB representative passed it 'on the nod' - the BRC say, "It was passed unanimously."

What would a learnèd man like yourself suggest we do?

We conducted a 'straw poll' on here, late last year. Now to a man who deals in this sort of thing, professionally, it may look a bit amateurish, but I think the results speak for themselves..
What next, you ask? I am not a levy payer but I think I know how it should work - and my ideas are set out in the post. It seems to me that these ideas are not always well understood or followed by AHDB staff or Sector Council members. A first (next) step would be for levy payers to press their sector councl members to read and debate these ideas. It's your money! I would be amazed if any of them were against the idea of performance measurement and producing value for money metrics. If that is agreed then it should be a straightforward matter for AHDB staff to supply regular, independent reports to sector councils and levy payers which evaluate AHDB expenditures. Indeed, IMO that should be happening now.
 

Dr John Strak

Member
Trade
Thanks for your input @Dr John Strak

My take on the ahdb levy is that the information paid for by farmers is broadcast free of charge to anyone in the world without a second thought and often to the detriment of levy payers themselves. Shouldn't this info be restricted access?
You make a good point about information. In my view there should be some basic information that is available to all but there should also be tiers of more complex information that is made available only to levy payers and/or sold to non-levy payers. A commercial approach is needed - data has value and in the 21stC any organisation that isn't seeking to maximise this value isn't "world class". UK farmers are asked to be competitive in a global market - so should their farmer organisations.
 

B'o'B

Member
Arable Farmer
Location
Rutland
What next, you ask? I am not a levy payer but I think I know how it should work - and my ideas are set out in the post. It seems to me that these ideas are not always well understood or followed by AHDB staff or Sector Council members. A first (next) step would be for levy payers to press their sector councl members to read and debate these ideas. It's your money! I would be amazed if any of them were against the idea of performance measurement and producing value for money metrics. If that is agreed then it should be a straightforward matter for AHDB staff to supply regular, independent reports to sector councils and levy payers which evaluate AHDB expenditures. Indeed, IMO that should be happening now.
@Levy Believer @dontknowanything
What is your take on this.
It seems a blindingly obvious way to give levy payers feedback on how well AHDB was performing for them.
 

DrDunc

Member
Livestock Farmer
Location
Dunsyre
A challenge for farmers is that processors will be able to pass their processor levy back to farmers (in the form of lower prices) if the market power of farmers is weak. Note, even if farmers have to absorb all of the levy in their costs they may still justify paying it if the benefits are high enough – and if they can use productivity to offset this cost


Reading the levy deductions column in the deadweight lamb invoice always feels like a kick in the testicles, more so now realising levy boards everywhere but here must show transparency and accountability

Imported produce doesn't have our levy foisted upon them. Why doesn't imported lamb that's been shipped across from the other side of the planet incur an enviromental damage levy instead?

I thank you for taking time to join us @Dr John Strak and post such well written considerations. It's given us all something else to become depressed about (!)
 

yellowbelly

Member
Livestock Farmer
Location
N.Lincs
they will probably say its an anti ahdb person posing as someone else
Whether he is or he isn't ( and I've absolutely no reason to believe he isn't) he raises some very valid points.

A fresh pair of eyes, looking in from outside often can see things we've just taken for 'that's the way it is', as we've never known it any different.

We get treated like second class citizens by all these quangos, be it AHDB, RT or whoever. They should all realise who pays their wages.

2024 looks like it's the year 'to draw a line in the sand' for a lot of things.
 

B'o'B

Member
Arable Farmer
Location
Rutland
Whether he is or he isn't ( and I've absolutely no reason to believe he isn't) he raises some very valid points.

A fresh pair of eyes, looking in from outside often can see things we've just taken for 'that's the way it is', as we've never known it any different.

We get treated like second class citizens by all these quangos, be it AHDB, RT or whoever. They should all realise who pays their wages.

2024 looks like it's the year 'to draw a line in the sand' for a lot of things.
We are definitely at a pivotal moment for UK Ag. On multiple fronts.
 

Dr John Strak

Member
Trade
Reading the levy deductions column in the deadweight lamb invoice always feels like a kick in the testicles, more so now realising levy boards everywhere but here must show transparency and accountability

Imported produce doesn't have our levy foisted upon them. Why doesn't imported lamb that's been shipped across from the other side of the planet incur an enviromental damage levy instead?

I thank you for taking time to join us @Dr John Strak and post such well written considerations. It's given us all something else to become depressed about (!)
Don’t be depressed. Never give up. Push your sector council reps to ask the questions posed here. That’s their job!
 

Dr John Strak

Member
Trade
Whether he is or he isn't ( and I've absolutely no reason to believe he isn't) he raises some very valid points.

A fresh pair of eyes, looking in from outside often can see things we've just taken for 'that's the way it is', as we've never known it any different.

We get treated like second class citizens by all these quangos, be it AHDB, RT or whoever. They should all realise who pays their wages.

2024 looks like it's the year 'to draw a line in the sand' for a lot of things.
It’s definitely me!
 

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