ollie989898
Member
You can see now why retailers won't bother with red tractor. It's not 'their' brand and it certainly has nothing like the market prescience of a brand as used by Nestle and Unilever. If you can't pump more margin out of it, why bother being saddled with the cost?
It's weakness is that it is generic and applied to many different products, which means customers don't understand or value it anyway. This has been my complaint. Since no value can be added, how will any ever be passed back to the farmer?
It's weakness is that it is generic and applied to many different products, which means customers don't understand or value it anyway. This has been my complaint. Since no value can be added, how will any ever be passed back to the farmer?