Digital direction – Greenlight for seamless data transfer?

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Written by cpm

Over the past 20 years, Muddy Boots has had a leading role in developing crop-recording and supply-chain software. CPM looks closely at what’s on offer and what’s in store from its flagship on-farm product Greenlight Grower Management. It’s pretty close to being a silver-bullet solution to a problem that has dogged the industry for years. By Tom Allen-Stevens Greenlight Grower Management is currently used globally across 13M ha of arable land to capture crop information. In the UK, it covers 7.7M ha with around 80% of agronomists and as many as half of UK arable farms that have a dedicated crop-recording package using it, says Jonathan Evans, managing director of Muddy Boots Software. “Our history is that we’ve always been regarded as the agronomists’ product. But Greenlight has seen a lot of farmers take up the package, too.” The company’s come a long way since it was set up as a standalone business more than 20 years ago – it now has 120 employees working across five continents and it’s a leading player in supply-chain software, working with some of the industry’s biggest brands, not just in the UK, but internationally. Muddy Boots developed Cropwalker as a PC-based package,…
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