Do you want to earn £65,000 a year for doing nothing??

[gone up the hill]

A nice little job advert in this weeks FG..........

AHDB are creating a new post for a : Head of Technical Communications.

For a wage of £65,000 a year you basically have to work with the current leadership team for communications to develop Internal communications at the AHDB to inform AHDB staff about the work ( or rather lack of ) that the AHDB do..

What a complete waste of levy payers money!

And they say they have very little money for advertising.

 

[JP1]

Head of Technical Communications 1956-19-6 (1 year fixed term contract)

Role title: Head of Technical Communicaitons
Sector: All

Salary range
£48,339.70 - £65,000
Location
Stoneleigh
Contract
Fixed-term
Closing date
2019-06-26


Company information

The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry andof Government).

• Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world.
• Our vision is for a world-class food and farming industry inspired by, and competing with the best. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance.

Learn more about AHDB



Job Description

Team/department purpose

AHDB’s Technical team undertakes significant programmes of research, knowledge transfer and knowledge exchange for its six sectors covering a wide range of subjects. This new role will work closely with the Technical leadership and management team to identify, plan and create compelling practical content that engages with farmers and growers and stimulates increased use of AHDB’s Technical information and services on farm.
The successful candidate will lead the development and implementation of a Technical communication plan and help develop communications campaigns to raise the profile of the work of the team externally and internally. They will work closely with colleagues to lead the development of a pipeline of inspiring content that informs farmer decision making and encourages new practices to be applied to the farm business.
A key part of the role is also to work with and mentor colleagues to develop their confidence, create a culture of digital first for technical content and a step change in team profile.

Role responsibilities

• Lead the development and implementation of a Technical communication plan and Technical campaign communications activity to raise the profile of the work of AHDB Technical externally and internally
• Coordinate the development of the structure and content for AHDB Technical presence on the AHDB website
• Work with Technical and Marcomms colleagues to lead the development of a pipeline of inspiring Technical content that informs farmer decision making and encourages new practices to be applied to the farm business
• Work with colleagues to develop best in class practices for technical content that is actionable and solutions driven for farmers during their working day
• Work with Technical Heads of to develop team confidence and a culture of digital first for technical content
• Support colleagues in their use of social media channels to drive audience use of our Technical content
• Assist in the development and implementation of our farmer engagement strategy ensuring that we understand different audiences and target communications effectively
• Foster a culture of continuous learning from metrics about impact and farmer engagement
• Lead a step change in Technical team profile and internal communication through all available channels
• Promote a positive and collaborative culture within the team that is focused on delivering excellent value for
money and AHDB corporate vision.
• Liaise with and influence a wide range of internal and external stakeholders including media and sector opinion
formers
• May have line management of staff

Person specification

• Recognised expert in communications with extensive practical experience
• Experience in managing teams
• Experience in strategic planning and performance management
• Experience in communications campaign planning, developing KPIs and evaluation metrics
• Excellent influencer and project planner
• Excellent understanding of agricultural issues and stakeholder dynamics
• Ability to take complex technical language and convert into exciting, accurate content
• A proven track record in digital content and passionate about customer engagement through digital
• Strong editorial judgement to get to the nub of a story
• Understanding of SEO and writing for web
• Understanding of how to drive audience growth from social media to content
• Strong team player and collaborator


If you would like to apply for one of our vacancies please submit your CV along with a covering letter explaining your suitability for the role. Could you also complete an AHDB Equal Opportunities Form** and then send to [email protected] . Please state which role you are applying for and the reference number allocated to the role within your email.

 

[Northeastfarmer]

Right up your street GUTH

 

[neilo]

Right up your street GUTH

It appears they are looking for a ‘do-er’, not someone to criticise from the sidelines.

 

[Purli R]

Has GUTH not already got a part time job..............recruitment officer for the NFU

 

[Henarar]

It appears they are looking for a ‘do-er’, not someone to criticise from the sidelines.

after that reply you better not apply then and nor had I

 

[Henarar]

perhaps its a job for Sid he seems mighty interested from the side-lines
so come on Sid would it be the job for you ?

 

[mark perego]

So only levy from 110,000 thousand lambs needed to pay that persons wage then. They’re lucky we have to pay levy compulsory in all countries as if it was an option I’d happily tell them to .... off

 

[hally]

Will be money well spent if the right person got the job, he/she cant do worse than the current team sitting on their hands whilst the public are fed bulls**t about red meat at every opportunity

 

[Clive]

A nice little job advert in this weeks FG..........

AHDB are creating a new post for a : Head of Technical Communications.

For a wage of £65,000 a year you basically have to work with the current leadership team for communications to develop Internal communications at the AHDB to inform AHDB staff about the work ( or rather lack of ) that the AHDB do..

What a complete waste of levy payers money!

And they say they have very little money for advertising.

They actually need more of these people if you want them to be more effective

I’m encouraged by the description that’s stated “digital first’


.... long overdue and I look forward to meeting the successful candidate ! I have been telling them for years that they are missing someone in this role ........... when will the NFU advertise the same role within their organisation I wonder !

And outside of a farm gate the salary is nothing special these days, I would apply but I would want x3 that salary !

 

[Henarar]

And outside of a farm gate the salary is nothing special these days

no maybe not but get a few that are getting that sort of wage and above and it makes a fair hole, I am not saying they shouldn't get it but would want them to earn the money

 

[Clive]

no maybe not but get a few that are getting that sort of wage and above and it makes a fair hole, I am not saying they shouldn't get it but would want them to earn the money

If you want good people you have to pay for them

This is an area where people who know what they are doing can earn big wages

But I agree they need to be effective to earn it

 

[Henarar]

If you want good people you have to pay for them

This is an area where people who know what they are doing can earn big wages

But I agree they need to be effective to earn it

not just pay for a name
I wouldn't know but suspect that some very good people work for the AHDB and earn what they get and also I dare say there will be the hangers on
I don't agree that the ones that command the most money will be the best

 

[Chris F]

Sounds like the are moving with the times. I'm not sure quite how this is different to the £2m Knowledge transfer division - but something we have been banging the drum about for a while. The AHDB do so much good stuff, but don't tell anyone about it.

I might apply - job is to basically stick everything on TFF and Social media - job done!

 

[kiwi pom]

A nice little job advert in this weeks FG..........

AHDB are creating a new post for a : Head of Technical Communications.

For a wage of £65,000 a year you basically have to work with the current leadership team for communications to develop Internal communications at the AHDB to inform AHDB staff about the work ( or rather lack of ) that the AHDB do..

What a complete waste of levy payers money!

And they say they have very little money for advertising.

Why not give it a go, lay out your case for improving things and get the job. 65k is more than you’d need to pay a farm worker while you’re gone, although if it’s for “doing nothing” you can still run the farm[emoji106]
Go for it and be known as the bloke that fixed UK Ag.

 

[Clive]

Why not give it a go, lay out your case for improving things and get the job. 65k is more than you’d need to pay a farm worker while you’re gone, although if it’s for “doing nothing” you can still run the farm[emoji106]
Go for it and be known as the bloke that fixed UK Ag.

I sincerely hope they find a better candidate than a bloke who posts a bit on TFF or it would be 65k fro nothing !

 

[Northeastfarmer]

I sincerely hope they find a better candidate than a bloke who posts a bit on TFF or it would be 65k fro nothing !

That’s a bit of a sh!tty comment...you don’t know what his capabilities are outside of here

 

[Clive]

That’s a bit of a sh!tty comment...you don’t know what his capabilities are outside of here

well if i'm unaware of GUTH's other existing high flying and successful conms team career I apologize unreservedly

however as far as i'm aware he's a farmer ?


my point being a job like this needs someone REALLY good with a proven track record of success in such a specialist area, I will be disappointed if they waste 65k of our levy on anything less

 

[spin cycle]

well if i'm unaware of GUTH's other existing high flying and successful conms team career I apologize unreservedly
however as far as i'm aware he's a farmer ?


my point being a job like this needs someone REALLY good with a proven track record of success in such a specialist area, I will be disappointed if they waste 65k of our levy on anything less

the real point is that someone will get the job but in 5 yrs time nothing much will have improved/changed....go back 5 years i bet ahdb were spouting platitudes then...all these 'communication crap types' do is talk to each other

 

[Tim W]

the real point is that someone will get the job but in 5 yrs time nothing much will have improved/changed....go back 5 years i bet ahdb were spouting platitudes then...all these 'communication crap types' do is talk to each other

The communication world has changed dramatically in 5 years
I wouldn't have believed you if you had told me 5 years ago that almost 40% of my new customers would come from social media ---but that's the way it is now