Future of first milk

I was wondering, if you valued the supplying farmers shares in FM at full original value, add in a bit of grant from Queen Nicola. How far would that stretch to a supplier buy-out?

I would have thought that should be enough to buy it and have enough left for some decent improvements to the plant too!

I've Always thought this is a fantastic product with great provenance and USP but has never had the marketing or support behind it to achieve its potential.
 

Alfred

Member
An absolutely key point is the value of the brands rather than the value of the hardware or producer pool. And yes @miniconnect a 'farmer' buyout is probably not the answer.
Makes more sense than trying to launch a brand without any processing capacity of your own!!!! Some "talk the talk" others see things through and put their OWN MONEY where their mouth is and succeed!
 

RastaBoy

Member
Imho the worst thing the moment co ops got involved in processing was the beginning of the end. The lucky ones got taken over by the big boys the others went bust or screwed their suppliers like FM have done. Parasites have come parasites have gone some parasites have been there all through building their pension fund.
Family silver is running out.
Don’t shoot the messenger.
 

supercow

Member
Location
Dumfriesshire
Imho the worst thing the moment co ops got involved in processing was the beginning of the end. The lucky ones got taken over by the big boys the others went bust or screwed their suppliers like FM have done. Parasites have come parasites have gone some parasites have been there all through building their pension fund.
Family silver is running out.
Don’t shoot the messenger.
Do you supply muller? Who only need to pay .5 pence above the nearest coop? How would muller set its price if arla wasn't around? Pay a fair random price?
 

westwards

Member
Now that the dust has settled and some of frusration has died down its clear that if someone with a track record in selling Brands buys the creamery they will need milk and as an insurance policy if we the producers stay with FM then we know what ever happens FM will always lift our milk .
 

supercow

Member
Location
Dumfriesshire
Now that the dust has settled and some of frusration has died down its clear that if someone with a track record in selling Brands buys the creamery they will need milk and as an insurance policy if we the producers stay with FM then we know what ever happens FM will always lift our milk .
First milk will always lift your milk, there's no question about that is there?
 
Now that the dust has settled and some of frusration has died down its clear that if someone with a track record in selling Brands buys the creamery they will need milk and as an insurance policy if we the producers stay with FM then we know what ever happens FM will always lift our milk .

You supply directly into these creameries?
Didn't realise.
I think your analysis is sound.
Fits in with the statement from FM too.
 
Makes more sense than trying to launch a brand without any processing capacity of your own!!!! Some "talk the talk" others see things through and put their OWN MONEY where their mouth is and succeed!
Absolute
Why would anyone want to buy a creamery with a insecure milk supply though
there will be no problem getting suppliers of milk, history has proved itself that despite how low prices go, how bad the weather is, there is always someone willing to produce milk.......
 
Makes more sense than trying to launch a brand without any processing capacity of your own!!!! Some "talk the talk" others see things through and put their OWN MONEY where their mouth is and succeed!
Actually you don't need processing capacity of your own to launch a brand, however in the case of these two creameries, it's clear the creameries and the location are all integral parts of the brand, and if it were down to me I would completely capatalise on the local milk and it's local farms being the 'vital ingredient' in making the cheese as 'tasty' as it is, this way the brand is all encompassing and makes the producers an integral part of the brand in the same way as food brands you find across the world, from wine, cheese, beef and so on . But In the case of many other brands there is no need to duplicate investment in stainless steel when there are plenty of contract packing/processing out there. As for talking the talk rather than spending own cash, yes this forum has plenty of those, unfortunately some of us have blown a lot of our own money trying to encourage better ways of doing things. On a serious note, I would be happy to back a viable plan for the creameries.
 
I think the arran creamery is supplied by 2 one of which supplies most of the milk. Are you in the areas affected @runny egg
No, we are in Somerset, and despite no longer milking cows, am an absolute passionate dairy farmer and massive advocate for strong brand awareness of all sizes. British dairy farming is my biggest passion and frustration all in one.
 

Alfred

Member
Actually you don't need processing capacity of your own to launch a brand, however in the case of these two creameries, it's clear the creameries and the location are all integral parts of the brand, and if it were down to me I would completely capatalise on the local milk and it's local farms being the 'vital ingredient' in making the cheese as 'tasty' as it is, this way the brand is all encompassing and makes the producers an integral part of the brand in the same way as food brands you find across the world, from wine, cheese, beef and so on . But In the case of many other brands there is no need to duplicate investment in stainless steel when there are plenty of contract packing/processing out there. As for talking the talk rather than spending own cash, yes this forum has plenty of those, unfortunately some of us have blown a lot of our own money trying to encourage better ways of doing things. On a serious note, I would be happy to back a viable plan for the creameries.

I agree with the first part of your analysis on taking control of the brand and keeping it local to Scotland and more focused in its marketing.
I am not trying to be rude but you don't sell yourself very well as a business proposal with the statement "I've blown a lot of my own money"!!!
 
I agree with the first part of your analysis on taking control of the brand and keeping it local to Scotland and more focused in its marketing.
I am not trying to be rude but you don't sell yourself very well as a business proposal with the statement "I've blown a lot of my own money"!!!
Perhaps read it again, this time in the correct context. "some of us have blown a lot of our own money trying to encourage better ways of doing things". to clarify, I have been more than happy to assist, advise, suggest or simply help producers do things different, I have done so at my own cost and happy to do so.
 

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