Kelly Chandler, business owner and experienced wedding consultant, advises that engaged couples are turning away from perceived traditional wedding formula and instead are looking for something unique and fitting with their personalities...
If you're looking for inspiration to start a new business, here are the six key trend in the wedding industry to kick-start your next venture:
Discover more trends for 2018 here >>>
If you're looking for inspiration to start a new business, here are the six key trend in the wedding industry to kick-start your next venture:
- Flexibility – Couples want to create their day in a format that just screams out their story. Whether that’s a clifftop exchange of vows and a laid-back tea party on the beach, or a more formal church wedding and grand stately shindig, couples are paying a lot of attention to building their wedding team (with the venue setting the scene) from the ground up and really researching every element of their wedding including; catering, florals, entertainment and paper goods in order to reflect their personal style. The style of weddings is now utterly diverse. There is an ‘anything goes’ mentality that is very much ingrained in modern weddings, and quite simply there are no rules.
- The conveyor belt – It’s vital in 2018 and beyond that each wedding and each couple is approached as an individual. Beware the venue which overly packages offers, presents fixed timetabling, is prescriptive and stamps down unnecessary rules as this does now not work for the modern couple. A new breed of couples aren’t even responding to the term wedding venue, increasingly looking for self-catering homes, farms, barns, and locations that serve another purpose entirely. They are often seeking the chance to create something unique to them, with an element of competition amongst couples to do something different (and better) than their friends. They are often seeking the hidden gem which can work well for those locations looking to dip toes into weddings but not make it a primary business activity.
Discover more trends for 2018 here >>>