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Thriving Horticulture and Floriculture Markets in Vietnam

With a population of some 95 million people, Vietnam is a huge emerging market for the horticulture and floriculture industry. The country‘s exports of fruits & vegetables have witnessed a strong growth in the past years, with an average rate of 26.5 per cent a year, from $439 million in 2009 to some $2.2 billion in 2016.

Remarkably, Vietnam increased its fruit and vegetable exports by 10.8% on-year, setting a new record in 2018, with the figure surpassing the nation’s export turnover of crude oil. As latest updates, the export value during the first 6 months of 2019 hit $2.06 billion, up 3.9 percent year-on-year, stated the Agro Processing and Market Development Authority under the Ministry of Agriculture and Rural Development. A further growth is expected due to strong exports and a strong domestic demand. The vegetable and fruit sector aims to gross nearly $4.2 billion in export turnover in 2019 and the market is focusing on sustainability.

The floriculture sector, on the other hand, is proving its significant growth potential to become a leading exporter of floriculture products according to experts in the agricultural industry. In March 2018, the Vietnam floriculture industry has offered many opportunities for growers and suppliers as the government has provided the package of USD 4.40 billion for developing hi-tech agriculture. The country’s cut flower exports are projected to register a CAGR of 7.8% during 2018 - 2023, climbing from $44.392 thousand in 2017 to an expected $69.373 thousand by 2023.

In addition to the prospective highlights that can be seen in the Vietnamese market as mentioned, a good news for the horticulture and floriculture itself and as the whole economy is that Vietnam and the European Union signed a free trade agreement on 30 June, a first-of-its-kind trade deal that offers great opportunities to further boost trade between the EU and Vietnam. Once the deal takes effect, the EU will lift 85% of its tariffs on Vietnamese goods, gradually cutting the rest over the following seven years. For Vietnam, the tariff elimination will benefit key export industries, including agriculture products.

Undoubtedly, the positive growth prospects has been making Vietnam’s market an ideal destination for foreign investments. A large number of suppliers are eyeing and looking for opportunities in the growing horticulture and floriculture sector in Vietnam. Due to recognizing the strong demand for direct access this promising market, HortEx Vietnam will serve as a comprehensive platform with exclusive opportunities for key players to get insights on Vietnam’s horticulture and floriculture market and expand their products to the global market in one marketplace. The exhibition is expected to be one of the most expected events of its kinds in the upcoming year.

Highlights of HortEx Vietnam 2020

HortEx Vietnam 2020 - The 3rd International Exhibition & Conference for Horticultural and Floricultural Production and Processing Technology in Vietnam will officially take place from 26th to 28th February at Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam. The exhibition continues to promote its role as the "Unique B2B platform for the Horticulture and Floriculture sector in Vietnam” and promises an increase in terms of size and quality exhibitors over the last edition.

HortEx Vietnam 2020 will bring together an expected 250 exhibitors from 30 countries and more than 8.000 trade visitors over the world. During the three-day event, the Organizers will highly focus on various practical activities to promote the partnerships and brand image of businesses themselves:

Export Forum: A great networking and knowledge exchanging platform for those interested in exporting activities to foreign markets by highlighting the meetings among global leading export forums.


The Export Forum provides useful information about exports to foreign markets
Technical Seminars: Hot topics are presented by leading experts/professionals from Ministries, Departments, Associations and reliable units in the industry, providing updates on the latest market information and technology in the field of horticulture and floriculture.


The Technical Seminar provides the latest information of the Fruits and Vegetables market
B2B Matchmaking Program: A unique platform for connecting buyers and suppliers around the world, helping participants find supplies right at the exhibition through pre-scheduled appointments.


B2B Matchmaking is one of the most featured programs at HortEx Vietnam
Other can’t-miss extensive side programs: International VIP Buyers Program, Retail Tour, Flower Showcase, Flower contest, The Embassy Party...
Currently, many participants from the previous edition and new participants have already confirmed participation at HortEx Vietnam 2020. Some of them include Asthor Agricola S.A., Agragex, Agricultural Solutions Asia, Beijing Kingpeng, CMF Groupe, Compaqpeat, Danziger, Dümmen Orange, Fresh Studio, Shanghai Yongor, Frefram, Fresh Studio, ATC, Apollo, Himeji Flower, Finom,…….and many more.

HortEx Vietnam 2020’s preparations are ready and we expects to bring the most valuable benefits to both exhibitors and visitors, opening up opportunity for both sides sourcing new partners and fulfilling business expectations at Vietnam’s vegetable-flower-fruit manufacturing and processing industry!

For more information, please contact us:
Minh Vi Exhibition & Advertisement Services Co., Ltd.
08th Floor, Room 805, Ha Do Building, 02 Hong Ha Str., Ward 02, Tan Binh Dist, Ho Chi Minh City Vietnam
Tel: +84 28 3848 8561 Fax: +84 28 3848 8564 E-mail: info@veas.com.vn
Website: www.hortex-vietnam.com
Fanpage: www.facebook.com/HortExVN


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125: Why celebrity chefs love potatoes?

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125: Why celebrity chefs love potatoes?

Written by AHDB

In this podcast we hear from high profile chefs about the versatility and varieties which make potatoes great to work with.

At the Lensbury Hotel in Middlesex guests enjoy a special dinner including the #MonsterFries speciality and John Bates speaks to the great chefs who have got together to prepare an eight-course dinner.

The key...