is the word 'mutton' off putting?

[polk_farmer]

"lamb" curry puts me off too, but more to do with the fact it could be cull ram.

When we do home kill for ourselves now we do racks instead of chops, abit more wholesome than single chops, more tender when cooked, and the fat can be cooked to go like crackling. Also do leg steaks. Both are quick ISH to cook, not much prep, and affordable luxury cuts, unlike buying a whole leg joint.

It is a pity hogget sounds so much like it's from a pig. As if it didn't then it would be a winner if pushed, what with the current fad of slow grown, abit older (less cruel?!?!?) meat

 

[Bury the Trash]

a new name would need to be protected for sole uk use of course

 

[Woolly]

What about Cordero, Agneau or baranina?

Then everyone except the Spanish, French or poles will be happy

 

[Guiggs]

Maybe the industry needs some kind of board or group that we could maybe fund through membership or sales, they could maybe use that money to advertise and promote our produce, perhaps coming up with recipes and promoting the health benefits?

 

[yellowbelly]

Maybe the industry needs some kind of board or group that we could maybe fund through membership or sales, they could maybe use that money to advertise and promote our produce, perhaps coming up with recipes and promoting the health benefits?

Terrific idea
Can't think why nobody's thought of that before

 

[Norfolk Hill Farmer]

What about Cordero, Agneau or baranina?

Then everyone except the Spanish, French or poles will be happy

I like what you're thinking there. It's a pity so many people miss out on a delicious culinary experience, just because of a name, image ,etc.
Anyone else got any ideas ?

 

[twizzel]

When we do home kill for ourselves now we do racks instead of chops, abit more wholesome than single chops, more tender when cooked, and the fat can be cooked to go like crackling. Also do leg steaks. Both are quick ISH to cook, not much prep, and affordable luxury cuts, unlike buying a whole leg joint.

We did leg steaks this year... onto a winner there for sure, they were fab.

I think part of the problem is lamb needs cooking properly I.e very few ready meals contain it? And it’s surprising how many people can’t/don’t/won’t even cook these days. We’ve got some great recipes we use for lamb but all require a bit of time in the kitchen

 

[Norfolk Hill Farmer]

I don't think Mutton necessarily has a bad image, it just has no image at all. You don't see it in the supermarket, and you would probably have to make a special request to a butcher if you wanted it. Mutton is totally off the average shoppers raidar and lamb is only on the periphery.
The funny thing is , people eat it more than they think if they go to some Indian restaurants for instance. But this does go to show it is a cheaper alternative to lamb.

 

[Danllan]

Interesting thread; very easy to think of lots of bad names... old lamb, dead sheep, sheep meat; or maybe changing 'lamb' to 'sheep veal'. But very difficult to think of a decent name-change for mutton that doesn't sound ridiculous, maybe import a word?

In the few languages I know there is no joy, so I have tried a few in Google Translate - caution needed - and there isn't a 'stand out' one. Korean is amusing 'yang gogi' and Esperanto possible 'kavaliro' despite sounding like a vegetable, but not much good really.

I guess a decent rebranding and ad' campaign would be the best bet.

 

[Paddington]

Thought yang gogi sounded Welsh.

 

[Paddington]

Apparently Prince Charles is a fan of mutton and promotes it whenever possible at banquets etc. Most of us don't have that sort of clout (or attend banquets).

 

[yellowbelly]

I guess a decent rebranding and ad' campaign would be the best bet.

+1
The TFF collective haven't really thrown up anything that captures the imagination, name -wise.

The sheep industry, from about 3 million clean sheep and about 400,000 culls (government figures from https://assets.publishing.service.g...ile/734094/slaughter-statsnotice-12july18.pdf) generates about £2M in levy money every year.

Assuming the ADHB haven't spent it all on expense accounts and company cars etc, how about we stay with the status quo and get a few posters printed, to display in retail outlets, with pictures of 'killing size' lambs grazing, to try and get consumers to get a more realistic connection with what they are eating?

Something a bit like.....

...just a random pic - I'm sure plenty of members on here have better ones but you get the idea. Plenty of other products are promoted with the image of the countryside, we ought to use it a bit more ourselves to promote our own.

 

[Goatherderess]

The problem isn't the name but the state the British cooks are in. In France, Italy and Spain the meat is called by its name - lamb - and eaten even younger and hangs in the butchers shops for all to see because they appreciate their food and where it comes from and they know how to cook still! Try selling kid goat meat (better names in the med: Capretto, cabito, chèvre)..."ah, tough old stuff isn't it - I remember eating some in the mountains of greece"

Farm to Fork: we need to stop covering the meat in breadcrumbs and making it into funny shapes

 

[Lincoln75]

Mature Lamb

I think there new anti hate laws coming in to cover ageism

Seriously though mature lamb sounds much better , to many mutton says old, tough , fatty and too stronger flavour , its all about the marketing.

 

[Hilly]

Mature lamb is expensive to produce though, they wont pay for it.

 

[Weasel]

how about some kinda buzzword abbreviation....ummm....something like Mutton Is Lovely Flavour......MILF for short

I like a good MILF

 

[Lincoln75]

I like a good MILF

I dont think that would be the best slogan for mutton producers.

 

[Weasel]

I dont think that would be the best slogan for mutton producers.

I'd buy it

 

[Fallowfield]

'Family Butcher' isn't exactly reassuring or enticing either, if you think about it.

 

[Danllan]

+1
The TFF collective haven't really thrown up anything that captures the imagination, name -wise.

The sheep industry, from about 3 million clean sheep and about 400,000 culls (government figures from https://assets.publishing.service.g...ile/734094/slaughter-statsnotice-12july18.pdf) generates about £2M in levy money every year.

Assuming the ADHB haven't spent it all on expense accounts and company cars etc, how about we stay with the status quo...

Some might say that the levy is already well spent, but if that were the case we wouldn't be discussing the matter. I think there needs to be a targeting of the retailers, meaning the large supermarket chains. They often claim to follow public tastes and preferences, but we all know that is boll*cks, they create and steer them. They also have bigger budgets than we could hope to and, anyway, can 'impose' whatever they want on the consumers.

Maybe Morrisons to start with... get the supermarkets to market mutton and it will be job done.