Written by Charlotte Cunningham
John Deere has announced that it will not attend any international agricultural and turf trade shows in Europe and the CIS during the company’s 2021 fiscal year (1 Nov 2020 to 31 Oct 2021), in order to ensure the safety of customers and employees. Charlotte Cunningham reports. In the absence of trade shows, the company has announced that it will use a new marketing mix of traditional and digital tools to deliver information to customers. In a statement last week, Deere said that events of the last few months have profoundly changed everyone’s working and social lives and the protection of people’s health and safety is now more critical than ever, while maintaining close contact with customers is still important to provide reliable services in these uncertain times. “Farmers have done an excellent job in the emergency phase of COVID-19 to ensure food supplies. For that we wish to express our appreciation to all our customers,” said Denny Docherty, John Deere vice president sales and marketing, region 2. “The pandemic has changed the world and our industry is undergoing a period of great change too. This also applies to our marketing activities.” The need for a new approach to communications…
The post John Deere pulls out of 2021 international trade shows appeared first on cpm magazine.
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