Liquid milk consumption drops by 50% since 1974

[thesilentone]

Shocking, time some marketing was done to arrest this trend.

Liquid milk consumption drops by 50% since 1974 - Farmers Weekly

UK consumers drink just half the milk they consumed in the 1970s, according to new analysis by AHDB. The figures show the extent to which consumer habits

www.fwi.co.uk

 

[Cowcalf]

Shocking, time some marketing was done to arrest this trend.

Liquid milk consumption drops by 50% since 1974 - Farmers Weekly

UK consumers drink just half the milk they consumed in the 1970s, according to new analysis by AHDB. The figures show the extent to which consumer habits

www.fwi.co.uk

perhaps why so many folk are now ill, lacking quality food

 

[frederick]

UK's total dairy consumption change would be interesting. How much extra in ready meals yoghurts etc.

 

[d williams]

Shocking, time some marketing was done to arrest this trend.

Liquid milk consumption drops by 50% since 1974 - Farmers Weekly

UK consumers drink just half the milk they consumed in the 1970s, according to new analysis by AHDB. The figures show the extent to which consumer habits

www.fwi.co.uk

Totally best value liquid money can buy!!!!

 

[som farmer]

post on here, saying the difference between pasturised, and same homogenised, the first being 'good' cholesterol, the latter being 'bad', cause the fat globules are smashed up. News like this, and the health benefits of milk, are just not promoted, 'Experts' from GP doctors, upwards, give the impression, that dairy products will kill you. Until that can be changed, nothing else will alter. The question is, how can we get the message out ?

 

[Scholsey]

We should lobby the AHDB to do nothing but promote the health and environmental benefits of our produce for 12 months and see if it makes difference.

 

[som farmer]

We should lobby the AHDB to do nothing but promote the health and environmental benefits of our produce for 12 months and see if it makes difference.

bet they don't

 

[SilliamWhale]

You dont need to drink that much milk for good health

 

[Ballygreenan]

You dont need to drink that much milk for good health

But if 90% of the UK population drank a glass of milk per day it would make a huge difference!

 

[Bruce Almighty]

I don't think there was much obesity in 1974

and as for semi-skimmed, I just don't get it, why would you want to take away the best bit, smash it up & then add a bit of it back. Absolutely bonkers

 

[upnortheast]

and as for semi-skimmed, I just don't get it,

Trade loves it, They sell it for the same price as whole, then have cream left over to sell

 

[SilliamWhale]

But if 90% of the UK population drank a glass of milk per day it would make a huge difference!

It would be interesting to know what average consumption is. Id say half the population maybe eat breakfast cereal?

 

[Milkcow365]

It would be interesting to know what average consumption is. Id say half the population maybe eat breakfast cereal?

Doubt it I’d say a lot less than half

 

[Scholsey]

Doubt it I’d say a lot less than half

Be surprised if half even ate breakfast.

 

[Bruce Almighty]

Trade loves it, They sell it for the same price as whole, then have cream left over to sell

Yes, but how dumb are the consumers to buy it !

 

[Ballygreenan]

Be surprised if half even ate breakfast.

I agree, perhaps a cereal bar and black coffee for most. A bowl of cereal with cows milk would be a rare enough occurance! I'd prefer a fry as an alternative to my cereal!

 

[Princess Pooper]

News like this, and the health benefits of milk, are just not promoted, 'Experts' from GP doctors, upwards, give the impression, that dairy products will kill you. Until that can be changed, nothing else will alter. The question is, how can we get the message out ?

Rubbish. The 'professional' information on the Dairy Council site is actively marketed at healthcare and fitness professionals - Doctors, dieticians, midwives, personal trainers etc, they also run professional conferences and training events.

https://www.milk.co.uk/


The Dairy Council is funded by AHDB Dairy and Dairy UK and it also co-ordinates professional research on dairy related dietary issues. 'Proper' dieticians are fully aware of the value of dairy in the diet and its importance at different life stages. A lot of serious sports performers are also well aware of the particular attributes of dairy and its role in sports nutrition. The main problem is the media (social and conventional) where well researched science based articles are not differentiated from some vegan or wellness freak who pretends they know what they are talking about.


Anyone can request some of the publications from the site if they are going to talk to schools etc - I have used many in the past.
https://www.milk.co.uk/publications/

So do it.

 

[Princess Pooper]

How many of you get involved with Farmhouse Breakfast Week? Go into schools, or a nursing home, invite the local press, there are loads of resources available to help you
Do something with your MP? Local councillors?

Although run by AHDB Cereals, so things like sausages sometimes make an appearance, milk usually features pretty heavily somewhere.

http://www.shakeupyourwakeup.com/

you all pay our levy and moan about it but never take any notice of how it is spent or actually use the resources that are available to help you market your product. Look at farmers like Abi Reader and her Cows on Tour - this is all the sort of stuff they use. I man a stand at an Education Day at Peterborough Showground every year and 6000 kids visit the site with their teachers and teachers assistants. I appreciate Peterborough is not the centre of the dairying universe but have I ever managed to get another dairy farmer to help me? NO

 

[Princess Pooper]

You should also read this . https://www.fwi.co.uk/business/mark...ould-offer-brighter-future-for-dairy-industry

 

[Llmmm]

UK's total dairy consumption change would be interesting. How much extra in ready meals yoghurts etc.

I would say that like beef instead of roasts people are eating processed meat so milk is going the same way but what gets me if all this milk is being dried into powders why ate there scc limits