Massey Ferguson wins Red Dot Award for MF 8S tractor series

Written by William Kellett

Massey Ferguson has been awarded a Red Dot Award for product design with its MF 8S series of tractors.

This latest accolade follows the MF 8S.265 Dyna E-Power Exclusive winning the prestigious Tractor of the Year 2021 as well as Best Global Digital launch 2020.

An international jury selected the MF 8S from thousands of entries from more than 60 countries for the Red Dot Award: Product Design 2021 Award.

“We are honoured the MF 8S has been chosen to receive this special award,” said Thierry Lhotte, vice-president and managing director of Massey Ferguson, Europe and Middle East.

“With the MF 8S series, we are defining a new era in tractor design, which the jury has distinguished with the Red Dot: Product Design 2021 Award.

“Developed for farmers by farmers, following seven years of thorough testing and extensive customer consultation, the MF 8S series combines radical designs with a practical purpose.

“While equipped to a superb specification, it also introduces a completely new and enhanced user experience.”

A ‘fully rejuvenated tractor range’


“The MF 8S launch was just the first milestone of our fully rejuvenated tractor range offensive,” Lhotte added

“We are thrilled to have received such industry leading awards for the MF 8S together with farmers’ recognition through their choice for their new tractor. This is just the beginning.

“After the MF 8S and the MF 5S launches in 2020, we are now looking forward for new launches to come by the end of the year 2022,” added Francesco Murro, director of marketing for Massey Ferguson, Europe and Middle East



“We aim to be meeting farmers’ demand for straightforward and dependable smart and connected machines.”

The MF 8S series features a Protect-U design with its 24cm gap between the cab and the engine installation

The manufacturer claims that this design “reduces heat, noise and vibrations being transmitted to the cab along with improvements to cooling and performance”.

There is a choice of four models from 205hp to 265hp, all offering 20hp of extra power with an Engine Power Management system.

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