As I understand it the CEO position ( Jim Mosley job) at rt isn’t actually that high a salary. This maybe suggests that rt as a company isn’t actually that successful and is unable to attract the top people.Seems like sour grapes and out of touch with 95% of farmers, but still doesn't want to listen to that 95%.
He used to represent farmers on one of the RT boards. No wonder RT got into the monopolistic position they now command. This has been our entire problem. RT in total control of the assurance market.
imho I understand the argument for a single assurance brand, but think this has given RT the power which has turned farmers against it. RT has been so successful and thus dominant, that it's become generic, therefore hasn't been able to give us a price premium.
Not only that, but on the whole it doesn't do anything much different to checks from the authorities, but we get an annual invoice for the privilege.
Now imag(ne how things could have been if rt had actually made some effort to engage with farmers and get us all on board, it’s possible premiums could have been had for us and they would have had happy farmers willing to invest in them bescaise they could see a return on the outlay which in turn meant red tractor could have offered senior board positions more money, which then brings better people to the table.
Gowever it wasn’t to be and they decided to go for a low grade CEO who was content to go along with an aggressive and destructive path which farmers are doing all they can to free themselves from the shackles of!
As a former boss once said to me, “Treat people right and you will get more out of them”