RSPCA Assured???

Discussion in 'Agricultural Matters' started by Chris F, May 24, 2019.

  1. Chris F

    Chris F Staff Member

    Has anyone else seen the advert on TV for this?

    They say animal welfare above, but the actual home says "eat less, eat well".

    Do farms have to pay for this (like red tractor) or is it either or. Seems a bit rich to charge farmers and then use the money to try and reduce the size of the industry. Its not like it says only eat UK meat - -but then I'm assuming RSPCA only applies to UK producers unlike the red tractor logo on food.
  2. JP1

    JP1 Moderator

    RSPCA Freedom Foods is an enhanced standard

    It is audited at the farmer's expense just like RT

    Not watched the ad but in principle I am all in favour of consumers knowing more and choosing a higher welfare standard meat AND understanding it's British provenance

    If as a consequence of a healthy mixed diet or by paying more for their meat, they choose to eat less but better, that's fine by me

    I'd sooner tackle the EUROP grid and supermarket weight specs that mitigate against slower maturing native breeds of livestock
    Greenbeast likes this.
  3. neilo

    neilo Member

    Careful what you wish for. Any move away from EUROP grading, will be toward meat yield assessment. I suspect that will penalise those rare breeds even more.
    Dr.ed72 likes this.
  4. bobk

    bobk Member

    Wouldn't entertain it , animal terrorists .
    Happy hillbily and neilo like this.
  5. Chris F

    Chris F Staff Member

    So if you have this I take it you don't need Red Tractor?

    I'm all for having higher standards and highlighting UK sources. However:


    Is all about reducing the amount of meat you eat as a message.

    That is from the first slide on their home page by the way.
  6. Chris F

    Chris F Staff Member

    Just seen the advert again.

    Its more about eating less meat than enhanced standards imo.

  7. traineefarmer

    traineefarmer Member

    Mid Norfolk
    I've not heard about the meat yield one, but a move toward grading measurable eating quality, tenderness and flavour I would wholly support. The EUROP grid is only as good as the assessor and very arbitrary in my opinion. It's disliked by producers and butchers and unfathomable to the public.
  8. Raider112

    Raider112 Member

    Anybody who's a member of this care to justify their policy?
  9. Chris F

    Chris F Staff Member

    I have just requested a response from their PR officer.
    Raider112 likes this.
  10. unlacedgecko

    unlacedgecko Member

    North Lincolnshire
    The RSPCA have been infiltrated by hard core animal rights fanatics. Such individuals control the board of the charity.

    These people seek to end all human/animal interaction, including livestock farming and pet ownership.

    Like many other radicals they are moving away from direct action and not seek to legislate their objectives. Hence the increasingly onerous dog breeding regulations, the PR drive to eat less meat and the consistent spay neuter mantra. This includes neutering pups of 8 weeks, despite the clear evidence increased complications as the animal ages.

    If you are a livestock farmer and you support these people you are sowing the seeds of your own destruction.
    former farmer likes this.
  11. Suffolk Serf

    Suffolk Serf Member

    The old Freedom Food scheme did result in a useful premium (for pigs). Recent developments are very worrying and owing to the looming world pigmeat shortage I’m not sure that we need RSPCA assured so much.
    All the auditors that I have experienced are very good.
    Red Tractor is developing a higher welfare option which might be something to move over to.
    unlacedgecko likes this.
  12. similar to peta
    unlacedgecko likes this.
  13. Chris F

    Chris F Staff Member

    I have to say, that is what it looks like so far! It certainly quacks like a duck...
    unlacedgecko likes this.

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