- Location
- Bay of Plenty NZ
As I have mentioned numerous times on this forum, there are three important principles when selling a product, marketing, marketing and marketing.I dont doubt the authenticity of this work, but I think many of us have become very sceptical of many claims of carbon footprint etc.
Many studies are done specifically to look at the very best of one product to the very worst of another. Comparing NZ lamb reared on farms with no supplementary feeding compared to European lamb pushed for a certain market ignores the fact that many lambs here or their mothers get any supplementary feed, which brings them on a par to the NZ with no transport or fridge energy usage.
There are specialist companies across the world whose sole business is greenwashing product for mainly European but also right thinking consumers across the world