In this case the "they go elsewhere" means they don't buy UK grain produced to your "new scheme" standard, they simply buy from those that produce to RT standard. You can't make them buy your grain. It would be ironic if you're new scheme had the effect of pushing RT grain up in price!! That said, if you're correct that nobody REALLY wants RT, then your new scheme will put them of of business quite quickly. Although if true, wouldn't non assured UK grain be doing that already?
We accepted RT 20yrs ago but they keep increasing the standards.
I question wether all buyers require these new standards, RT say they do but there is no other lower standard in the market place.
I want a new simple scheme to run along side and in competition with RT.
I will offer two prices one equal to imports for the simple scheme and a slightly higher one for RT.
Giving the customer choice is what marketing is all about.
How many lines of the same product do the supermarkets run?
They all have a basic cheaper range and something perceived to be better
We will give them choice and let the market decide, just normal marketing. Something farmers need to do more of.