Twitter advert

[Poncherello1976]

This advert was seen on Twitter this evening. Completely wrong, totally misleading. One of 2 adverts I saw for Oatly on twitter this evening.
How are companies able to put this stuff out with such wrong information on. I appreciate I gave put a screenshot up, and most of the content is in a video, but the text gives the gist of it.
Surely they need to work with farmers to get their oats. They would be better off to say all their oats come from Red Tractor assured farms,(tongue in cheek), rather than slag of the competition!

 

[Al R]

Ironic that an oatly milk carton blew out of the bin lorry on Thursday and had blown under the doorway to my calves it wasn’t the only plastic rubbish that blew out into the hedges but I found it ironic to have blown in next to the calves

 

[Muddyroads]

Report it to the ASA

 

[Poncherello1976]

Report it to the ASA

I have, informally via twitter. I will look at doing it properly in the morning.

 

[Muddyroads]

I have, informally via twitter. I will look at doing it properly in the morning.

Well done. There are too many gullible individuals out there who will believe this rubbish. If it isn challenged, they’ll just keep doing it.

 

[milkloss]

Well done. There are too many gullible individuals out there who will believe this rubbish. If it isn challenged, they’ll just keep doing it.

they’ve done it now. Filing a complaint is obviously still important but the fact is that that ‘tweet’ is out there and spreading.

Now if we just had some sort of union ........

 

[kfpben]

they’ve done it now. Filing a complaint is obviously still important but the fact is that that ‘tweet’ is out there and spreading.

Now if we just had some sort of union ........

A union that regularly reports false advertising perhaps?

 

[Raider112]

They had an advert on TV tonight, can't remember if it was mainstream or a music channel, I came in as it was aired so rewound it. The wife wasn't amused, said it was bad enough having to watch it once.

 

[Raider112]

This lot seemingly have the funds, the NFU need to sue them rather than just ask for a retraction when the damage is already done.
I've said this about a few things but make one pay and the rest will stop.

 

[Poncherello1976]

This is the letter I have sent to Oatly this morning, I have also put in an official complaint with the ASA. I also believe that a number of other people have as well. I have not heard from any official farming bodies, but it is the weekend! I am sure I could have written the letter better and put more info in, but I am not very good at this sort of thing.

Good Morning,

Yesterday evening I was looking on Twitter and noticed your promoted adverts that came up. My wife sometimes uses your products and so it caught my eye as the shot went past. I would like to discuss with someone the adverts please as they appear to be very misleading, and do not seem to contain much truth in them.



I am a beef and arable farmer and appreciate there is a market for all sorts of products in the United Kingdom and around the world. I actually grow Oats and so am happy to see a demand for Oat Milk as I would hope that would increase the marketing ability of the oats that I grow. I grow Oats to help with the rotation of my crops, to help provide sustainable food and to provide care for my soils. So I would like to reiterate my point about having nothing against oat milk. What I do have a problem with is the way you have chosen to market/advertise your milk. I do not believe it is a them against us situation as I think there is enough room in the market place for all sorts of ‘milk’ if people so choose.



My problem is with the spreading of lies and untruths about the meat and dairy industry. Surely you are better to put across and explain how good your product is, not to knock down the competition with lies.

To say that the meat and dairy industry emits more CO2 than the worlds planes, trains, cars, boats etc, is wildly inaccurate, not true and not very helpful. Yes, livestock does emit CO2, but this is all part of the carbon cycle and balances it self out. Livestock emits CO2 and plants absorb it and so it goes round. Transport emits CO2 from carbon that has been locked up for millions of years and so it is adding to the problem. On top of that the grass lands sequester extra carbon and lock it up in the soil. Most grassland is permeant pasture and so not cultivated, and releasing carbon in to the atmosphere. I would even say that most permeant pasture is not even sprayed or has much inorganic fertiliser applied to it. This grassland generally is not able to produce arable crops, like oats, as it tends to be on mountainous, hilly, wet land unsuitable for arable.



Not withstanding this, I have touched on the notion that eating/drinking highly processed food stuffs is good for us. Meat and dairy are a good natural foodstuff for humans without being highly processed, and used in in a sustainable way will benefit not just humans, but also the climate of this planet.



I have made a complaint to the ASA about your advert(s) and hopefully they will see through the lies you are putting out. I would like to see you working with farmers and not alienating them in the future.

 

[jondear]

Very good better than anything the NFU communication team would come up with !

 

[Tarw Coch]

This is the letter I have sent to Oatly this morning, I have also put in an official complaint with the ASA. I also believe that a number of other people have as well. I have not heard from any official farming bodies, but it is the weekend! I am sure I could have written the letter better and put more info in, but I am not very good at this sort of thing.

Good Morning,

Yesterday evening I was looking on Twitter and noticed your promoted adverts that came up. My wife sometimes uses your products and so it caught my eye as the shot went past. I would like to discuss with someone the adverts please as they appear to be very misleading, and do not seem to contain much truth in them.



I am a beef and arable farmer and appreciate there is a market for all sorts of products in the United Kingdom and around the world. I actually grow Oats and so am happy to see a demand for Oat Milk as I would hope that would increase the marketing ability of the oats that I grow. I grow Oats to help with the rotation of my crops, to help provide sustainable food and to provide care for my soils. So I would like to reiterate my point about having nothing against oat milk. What I do have a problem with is the way you have chosen to market/advertise your milk. I do not believe it is a them against us situation as I think there is enough room in the market place for all sorts of ‘milk’ if people so choose.



My problem is with the spreading of lies and untruths about the meat and dairy industry. Surely you are better to put across and explain how good your product is, not to knock down the competition with lies.

To say that the meat and dairy industry emits more CO2 than the worlds planes, trains, cars, boats etc, is wildly inaccurate, not true and not very helpful. Yes, livestock does emit CO2, but this is all part of the carbon cycle and balances it self out. Livestock emits CO2 and plants absorb it and so it goes round. Transport emits CO2 from carbon that has been locked up for millions of years and so it is adding to the problem. On top of that the grass lands sequester extra carbon and lock it up in the soil. Most grassland is permeant pasture and so not cultivated, and releasing carbon in to the atmosphere. I would even say that most permeant pasture is not even sprayed or has much inorganic fertiliser applied to it. This grassland generally is not able to produce arable crops, like oats, as it tends to be on mountainous, hilly, wet land unsuitable for arable.



Not withstanding this, I have touched on the notion that eating/drinking highly processed food stuffs is good for us. Meat and dairy are a good natural foodstuff for humans without being highly processed, and used in in a sustainable way will benefit not just humans, but also the climate of this planet.



I have made a complaint to the ASA about your advert(s) and hopefully they will see through the lies you are putting out. I would like to see you working with farmers and not alienating them in the future.

You say that maybe you could have written the letter better, I would say many of us wouldn’t have been able to do as well as you have, thank you for your efforts.

 

[jondear]

Looking at all the comments on its twatter page most are angry with its lies!

 

[Poncherello1976]

I saw another of their adverts this morning. Looked at the comments. Most were dismissing the ad, and saying how rubbish it was, and also that their product was not very good.

 

[Bramble]

Congratulations, we should all follow your lead.

Quite why Oatly need to include the beef industry in a discussion about milk I’m not not sure??

 

[milkloss]

I reckon we need to keep an eye out........ the rabid lefties are feeling bold after their efforts to change the narrative over the water.

 

[Bramble]

Oatly seem quite happy to accept $150million from US investment fund Blackstone, whose CEO has made substantial donations to Mr Trump (great environmental credentials!)

Oatly even have a piece on their website trying to justify this investment partner, during which it mentions the damage soya is doing to the rainforest. Great advert for soya milk then!!!

WHAT A BUNCH OF HYPOCRITES

 

[BM2016]

I see a lot of Beef and Dairy farms in those orange and Red areas.......

For any of those people that suggest that we are the issue I usually show them this map. ... https://naei.beis.gov.uk/emissionsapp/ change the setting to carbon dioxide emissions. There isn't usually much of a comeback for that.

Great letter! Hope that the ASA actually do something about it.

 

[white_stuffed]

Their headline statistic is wrong. 24% is the global fig. for all agriculture from the latest IPCC stats. Livestock emissions are within that total, approx half globally. Which makes it less than 'transportation' as a sector.

Also note this important sentence from the IPCC report: This estimate does not include the CO2 that ecosystems remove from the atmosphere by sequestering carbon in biomass, dead organic matter, and soils, which offset approximately 20% of emissions from this sector.

I'll put something together for ASA.

 

[white_stuffed]

Updated 2016 stats were used in this graphic which makes oatly's statistic even more off the mark

In its 5th Assessment Report (AR5), the Intergovernmental Panel on Climate Change (IPCC) provided a similar breakdown of emissions by sector. However, this was based on data published in 2010. The World Resources Institute therefore provides an important update of these figures.