Twitter advert

[Vader]

But is can never represent farmers if they do not go along to meetings and discuss these issues.
I had 40 years of it going to meetings with perhaps 1 in 10 of the local farmers represented and that was usually dad, who was not really in touch with the real world.
I see complaints on here every day from people about the NFU but they would not consider either going to meetings or paying a sub, then they wonder why it does not represent them

Maybe if the nfu took note of what members said and got some ppl in charge who are not more bothered about the greasy pole climb, then more farmers might go to meeting and pay subs.

Most farmers who are not in the nfu quit because nfu don't listen or support. Not hard to work out.....

 

[primmiemoo]

Just catching up with this thread. My initial thoughts from the ad were that if a child of mine refused to get me a pint of milk, they would be out on their ear...

It says it is vegan, and supplimented with Vit D. I wrote to them and asked them the source of the Vit D but they did not reply. Most Vit D is obtained from sheeps wool...

There is an allegedly vegan source for Vit D that's derived from algae grown in vats. It's being touted as having a much lower carbon footprint than the the reliable version derived from sheep's wool. Some sort of magical process in a laboratory makes the plant derived supplement usable in the human body. Sheep gain their Vit D from plants the natural way they've bodily evolved to, obvs.

There are cute diagrams in the following ~

Vegan Vitamin D3: how is it made and what are the benefits?

Vitamin D3 is the most effective form of vitamin D, and is now available in a form suitable for vegans and with reduced environmental impact. Find out more.

www.healthspan.co.uk

So that's all absolutely fine, then?

 

[DaveGrohl]

There is an allegedly vegan source for Vit D that's derived from algae grown in vats. It's being touted as having a much lower carbon footprint than the the reliable version derived from sheep's wool. Some sort of magical process in a laboratory makes the plant derived supplement usable in the human body. Sheep gain their Vit D from plants the natural way they've bodily evolved to, obvs.

There are cute diagrams in the following ~

Vegan Vitamin D3: how is it made and what are the benefits?

Vitamin D3 is the most effective form of vitamin D, and is now available in a form suitable for vegans and with reduced environmental impact. Find out more.

www.healthspan.co.uk

So that's all absolutely fine, then?

Sounds lovely doesn’t it? Trouble is, vit D is a fat soluble vitamin and the body absorbs it best when consumed alongside a food with fat in it. Like milk. Not that the vegan algae munchers will realise this.

 

[primmiemoo]

Sounds lovely doesn’t it? Trouble is, vit D is a fat soluble vitamin and the body absorbs it best when consumed alongside a food with fat in it. Like milk. Not that the vegan algae munchers will realise this.

But everyone in the picture about the algae is wearing a white coat. It's got to be better!

Would the canola be the right sort of fat to aid supplemented Vit D?

 

[melted welly]

But everyone in the picture about the algae is wearing a white coat. It's got to be better!

How do you know they’re not in some sort of asylum?

 

[melted welly]

See the OAT-LIE gobshites have come out with another ad on YouTube, inferring milk gives you a dose of the sh1!s.

Must be pretty desperate if the best ad campaign they can come up with is slagging off the competition.

 

[Poncherello1976]

Quite a good article in the Telegraph. It maybe behind a pay wall though. If I had a paper copy I would take a picture and put it up.
Oat milk article in Telegraph

 

[Lili]

Quite a good article in the Telegraph. It maybe behind a pay wall though. If I had a paper copy I would take a picture and put it up.
Oat milk article in Telegraph

There are ways round paywalls!​

​

The truth about the great oat milk ‘con’​

Plant-based dairy alternatives have grown in popularity but the industry still has a lot of work to do for our health and for the planet

ByBoudicca Fox-Leonard27 January 2022 • 5:00am

While dairy isn’t vital to good health, concerns have been raised about how switching to a plant-based diet makes it harder to reach the required levels of nutrients and vitamins CREDIT: AsiaVision/ Getty
It used to be a simple choice between gold and silver top: today, a shopping catalogue wouldn’t go amiss when deciding what milk to buy.
Rice, coconut, soya, almond, cashew, oat and even potatoes (now available in Waitrose) jostle for space on our supermarket shelves, in our fridges at home and on our cereal.
In 2019 the global market for plant-based milk was valued at $16,130.9 million (with soy milk and almond milk each representing 40 per cent) and is anticipated to reach $41,061 million by 2025.
As we try to work out what’s best for our health, and that of the planet, many of us have been tempted away from cow’s milk. This year Veganuary expects to have reached the milestone of two million participants since its launch in 2014.
It has grown in popularity partly because of health credentials and issues surrounding animal welfare but, for a growing proportion, the main reason cited for taking part is environmental concerns.
But is it really saving the planet?

Oatly has been in trouble for a 'misleading' advert CREDIT: Gabby Jones/Bloomberg
This week the Advertising Standards Authority banned certain adverts by the Swedish company Oatly which it found had misled consumers over the environmental benefits of switching from dairy to plant-based milk.
The brand has seen its popularity soar alongside that of other plant based milks, and is set to become a $10bn brand. However the ASA took issue with a number of figures used in the company’s advertising, as well as the claim that cutting dairy and meat from our diets was the single biggest lifestyle change people could make to reduce their environmental impact. They ruled it was a misleading claim based on a single expert; a food sustainability researcher from the University of Oxford — who had also qualified it with the word “probably”, which was omitted from the advert.
Many studies have demonstrated how meat and dairy contributes to carbon emissions – accounting for 14.5 per cent of all man-made emissions, according to the UN – but some believe cutting animal foods out and replacing them with plant-based alternatives does not have the effect some would have us believe.
“For a very long time the impact has been exaggerated,” says Jayne Buxton, the author of The Great Plant Based Con, published later this year, “and the nutritional costs of the diet understated or even ignored. As a result we have this overwhelmingly dominant narrative that's taken hold that most people think the best way to improve the planet and personal health is to go vegan.”
While she says she is no great carnivore, Buxton’s book examines the vested interests in shaping the narrative around plant-based products.
“We’ve heard time and again that cutting meat and dairy will have the biggest environmental impact but, if you look at the facts, the single biggest change you could make is to forego a flight. Or you can reduce the use of your car. Or you can eliminate all food waste from your home.”
She refers to studies that have found that by reducing your meat and dairy you can reduce our personal carbon footprint by a maximum of two to six per cent. “Which really isn’t very much. There are far more impactful things you can do.”
Buxton acknowledges that when it comes to climate change many of us are trying to put our money where our mouth is by making consumer choices that we hope will make a difference, but says she would welcome a more nuanced conversation where the pros and cons are discussed without prejudice.
Almond milk, for example, is massively water intensive in drought-hit areas, while poorly-managed soy plantations contribute to deforestation. A 2020 study by Nottingham University and the Sustainable Food Trust determined that a kilogram of soya beans produces 13 pints of soy milk – but up to 150 pints of dairy milk if fed to a cow.
What type of milk do you drink? Poll
When it comes to the health and nutrition aspect, the plant-based milk industry has a lot of work to do.
While dairy isn’t vital to good health, concerns have been raised about how switching to a plant-based diet makes it harder to reach the required levels of nutrients and vitamins.
Professor Ian Givens, director of the Institute of Food, Nutrition and Health at the University of Reading, says cow’s milk is nutrient dense and an easy source of vital vitamins. A study published last year by his colleagues, which analysed the nutritional value of milk substitutes, showed plant-based milks to have a much lower protein content. Legume substitutions such as soya had the highest protein content of the lot but, says Givens, “it was still significantly lower than cow’s milk, which is not a big issue for adults but is one for young children”.
Cow’s milk was also richest in iodine, b12 and b2. There wasn't much difference in calcium, which Givens puts down to plant-based milks being fortified.
While vegans can have a healthy diet without dairy, he says they have to work harder to get vitamins such as B12 from synthetic sources. He flags up one worrying demographic, adolescent women, whom studies show to have very low intakes of calcium, magnesium iodine and iron, consistent with following a vegan diet. “One of the big issues in that period of life is bone development.”
Rethinking the milk industry is vital if we’re to address concerns about the environment, says Patrick Holden, founder of the Sustainable Food Trust.
Putting out the silage each morning on his organic dairy farm in Wales (the longest established in the country) he listens to the radio: “At the moment there are so many adverts for Veganuary and plant-based this and that.”
As well as being big business, he believes the popularity of plant-based products is a reaction to people being “rightly upset by intensive livestock production and since they don’t have the information to discriminate between the livestock products who are part of the problem and those that are part of the solution, the solution is to go vegan or vegetarian”.
However, he and Buxton agree that pasture-fed dairy can not only minimise carbon emissions but they can sequester carbon. “That’s really the holy grail that we should be looking for in the future,” says Buxton.
But how can milk compete while supermarkets treat it as a loss leader, setting farmers on a treadmill to intensify to lower prices, while the average plant-milk costs more than £1? (Although many coffee shops, such as Starbucks, have stopped charging extra for plant-based milks.)
My own milk drinking journey started with me abstaining from an animal welfare perspective and has seen me go full circle from silver topper to plant-based and back again. A committed milky tea drinker, I learnt to love soya and now am back on the udder. I’ve realised that things are rarely black and white – although I’ve learnt to love black tea (if only to avoid the problem entirely). As a consumer though, I choose organic milk and yogurt. Holden would like us to go further.
“Organic goes a long way towards delivering a lot of the things we’ve identified as important to sustainability, but I’d like us to have a labelling system that enables people to know what herd their milk comes from,” he says.
“I would like to see us drinking milk that’s been produced kindly and loving towards the cows. We need to know the story behind all the food we eat. And we don’t at the moment.”

 

[primmiemoo]

See the OAT-LIE gobshites have come out with another ad on YouTube, inferring milk gives you a dose of the sh1!s.

Must be pretty desperate if the best ad campaign they can come up with is slagging off the competition.

It's aimed at children and kidults. The old playground taunt taught to children by their vegan parents, but with lies about climate change overlaid. Is there a way to report these adverts in youtube, etc?

 

[melted welly]

It's aimed at children and kidults. The old playground taunt taught to children by their vegan parents, but with lies about climate change overlaid. Is there a way to report these adverts in youtube, etc?

ASA I’d imagine. And give oatly a wind up on Twitter. Their pre-pubescent account manager seemed a bit deflated yesterday

 

[white_stuffed]

I photographed the side of this Oatly pack (bought into work by a colleague)

. I think the marked statement goes against the ASA ruling (copied below). Time to report them again??

2. Upheld

Ads (c) and (d) stated “The dairy and meat industries emit more CO2e than all the world’s planes, trains, cars, boats etc., combined.

We acknowledged the reports Oatly had referenced stated that greenhouse gas emissions were higher for the meat and dairy industry than the transport industry, by 0.1 gigatonnes CO2e. However, we noted the assessments of the environmental impact of the meat and dairy and transport industries had taken into account different parts of their life cycles. The evidence for the environmental impact of the meat and dairy industry took into account the full life cycle, whereas the evidence for the transport industry took into account part of the life cycle; accounting only for the emissions coming directly from using the vehicle. Because equivalent parts of the life cycle had not been accounted for in the emissions figures used to support the claim, the claim overstated the emissions from the meat and dairy industry compared to the transport industry. The difference in emissions between the meat and dairy industry and the transport industry was very small compared to the calculated emissions of 7.1 gigatonnes CO2e and 7.0 gigatonnes CO2e, respectively. We considered it was extremely unlikely that the claim would have been supported if they had used equivalent and full life cycle analysis as implied by the ad. Because the claim would be understood by consumers as based on equivalent and full life cycle analyses when that was not the case, we considered the claim was misleading.We acknowledged that Oatly had told us the claim wouldn’t be repeated. Also, they had amended a similar claim on their website to make clear the nature of the comparison, which we considered was unlikely to mislead consumers because it contained a comprehensive explanation of the comparison.

We concluded that, because the claim would be understood by consumers as based on equivalent and full life cycle analyses when that was not the case, ads (c) and (d) were misleading.

On that point ads (c) and (d) breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation), 11.1 11.3 and 11.4 (Environmental claims).