Written by William Kellett
Exporters will have the opportunity to showcase high-quality pork from the UK in the valuable Chinese market next week, at Asia’s largest food and beverage show.
The Agricultural and Horticultural Development Board (AHDB) will once again have a presence at SIAL China – a major exhibition which sets the benchmark for overseas companies stepping into the Asian marketplace.
As well as providing valuable market insight, trends and innovations of the food industry, the three-day event, which starts today (May 18), presents a significant networking opportunity for exporters looking to grow their business in this all-important region.
Due to ongoing travel restrictions, AHDB’s stand will be hosted by its China-based representative Holly Chen, who will be joined by UK pork exporters China-based team.
By attending the show, AHDB is looking to add value to farm businesses and continue boosting red meat exports to the country.
AHDB export manager Susan Stewart said:
“China remains a key market for our pork exports and despite the challenges of the last year, AHDB is committed to exploring all potential opportunities within this region and continuing to develop strong relationships to support trade between the UK and China.”
The value of pork exports has risen over the last few years, rising 46% in 2020 – up from £191 million in 2019, to £279 million.
As part of its ongoing export activities in China, AHDB will also be hosting a media event on May 21, which will see members of the Chinese press sample four UK pork dishes, prepared by Chef Su at the restaurant in the Sofitel hotel.
As well as tasting pork from the UK, the attendees will also have the opportunity to learn more about UK pork production through a virtual greeting from AHDB’s head of Asia Pacific Jonathan Eckley.
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