UK supermarket to make plant-based food range cost the same as meat equivalents

[primmiemoo]

Now Birds eye are getting in on the act with their pea based "Green Cuisine"

At least we grow quite a lot of peas in the UK..

Before potatoes were introduced to Europe, marrowfat peas were a staple in the diet, so ground peas aren't really a problem. Just hope the modern UK crop gets a good farm gate price.

 

[melted welly]

Human waste has all the inputs we bought in it BUT it's treated as trash and thrown away into the sea.

And there’s the next thing, a lot of it can’t be used coz we’re all dozed up on medication and antibiotics to treat all manner of ills, and these pass thru into the waste. Do we want to put that back on the land, bugger up the biology even more. It’s all messed up

I’m convinced a lot could be solved by just going outside for a walk and stopping eating processed food. Big link between gut health and mental health. But pharmaceuticals need to be sold too......

 

[wanton dwarf]

And there’s the next thing, a lot of it can’t be used coz we’re all dozed up on medication and antibiotics to treat all manner of ills, and these pass thru into the waste. Do we want to put that back on the land, bugger up the biology even more. It’s all messed up

I’m convinced a lot could be solved by just going outside for a walk and stopping eating processed food. Big link between gut health and mental health. But pharmaceuticals need to be sold too......

I doubt the medicines would be remain in a viable form IF they didn't mix water drainage from roofs & gullies with sewerage. Of course those chemicals are in the environment today.

If rocksalt can be processed into PK and methane into Nitrogen - I would have thought sewerage could be processed.

 

[Cowabunga]

Of course it will get cheaper, at the moment it sells at a premium as a novelty food trading on highly dubious health claims. Soon the consumer will get wise to the fact that this dross, is the highly processed product of mega corporations, with the health benefits of eating a tub of margarine.
Those who frequent the low budget burger/kebab chains will appreciate this mixture of colourings, flavourings, fortifiers, textured mush, while the rest of us will continue to buy proper real food.

Trouble is that 'the rest of us' are a dying breed, literally. We are the older generation. The younger generation which will soon dominate the market are more into change and novel foods and less of the meat and two veg. The burger chains and restaurants take a very high proportion of the meat we produce and if a significant proportion of, for instance, mince beef is replaced by non-meat-'meat', that will very significantly disrupt the meat market and the price we receive for livestock.

 

[Johnnyboxer]

Trouble is that 'the rest of us' are a dying breed, literally. We are the older generation. The younger generation which will soon dominate the market are more into change and novel foods and less of the meat and two veg. The burger chains and restaurants take a very high proportion of the meat we produce and if a significant proportion of, for instance, mince beef is replaced by non-meat-'meat', that will very significantly disrupt the meat market and the price we receive for livestock.

[emoji106]

 

[Macsky]

Economics of scale are taking place with meat alternatives, in a few years your average meat free sausage will cost the same as a Meat sausage - subsidies play a role as well.

UK supermarket to make plant-based food range cost the same as meat equivalents

UK supermarket chain the Co-op is to price match its own-brand plant-based food range against equivalent meat products to help shoppers adopt “flexitarian” diets, it has announced.

www.independent.ie

This isn't a meat bashing post, I eat meat but I am aware that vegetarian and vegan alternatives will become cheaper as the scale of manufactoring increases.

‘This isn’t a meat bashing post’......Lie

If you’re not a vegan I’ll eat my hat

Supposing that processed carp was a fraction of the cost of real meat, it still wouldn’t be value for money!

 

[Cowabunga]

‘This isn’t a meat bashing post’......Lie

If you’re not a vegan I’ll eat my hat

Supposing that processed carp was a fraction of the cost of real meat, it still wouldn’t be value for money!

No, but if the taste, texture and price is right, it will sell like hot cakes as a direct substitute to various cuts of real meat. Don't ignore the threat to your livelihood and don't say in future that you weren't warned. Ignore it at your peril. People are already being actively discouraged from eating meat from many different directions and that momentum will gather pace very quickly over coming years. Farmers are also being encouraged or primed to repurpose their grassland to grow trees and cultivate wildlife, weeds, pests and tourism rather than produce food. The writing is there on the wall. All you have to do is read and understand what it means. Forewarned is forearmed.

 

[Macsky]

No, but if the taste, texture and price is right, it will sell like hot cakes as a direct substitute to various cuts of real meat. Don't ignore the threat to your livelihood and don't say in future that you weren't warned. Ignore it at your peril.

Oh calm down, I think we’re all quite aware of the threat, but I have a bit more faith in the quality of my product. The truth will out on this frankenscheisse.

 

[Wellytrack]

I first watched Soylent Green as a teenager, It left a life long impact.

It’s a warning, not a training manual.

 

[Wellytrack]

Economics of scale are taking place with meat alternatives, in a few years your average meat free sausage will cost the same as a Meat sausage - subsidies play a role as well.

UK supermarket to make plant-based food range cost the same as meat equivalents

UK supermarket chain the Co-op is to price match its own-brand plant-based food range against equivalent meat products to help shoppers adopt “flexitarian” diets, it has announced.

www.independent.ie

This isn't a meat bashing post, I eat meat but I am aware that vegetarian and vegan alternatives will become cheaper as the scale of manufactoring increases.

Do you write a column in the Guardian George?

 

[Drillman]

I can’t work out why the “I don’t want to eat meat brigade” want to eat stuff that isn’t meat but looks like meat

nowt wrong with fruit and veg at all imo but enjoy it for what is rather than trying to make it into something that you didn’t want??

 

[Macsky]

I can’t work out why the “I don’t want to eat meat brigade” want to eat stuff that isn’t meat but looks like meat

nowt wrong with fruit and veg at all imo but enjoy it for what is rather than trying to make it into something that you didn’t want??

Because they can’t fight their natural instinct to eat natural food.

 

[Tarw Coch]

I can’t work out why the “I don’t want to eat meat brigade” want to eat stuff that isn’t meat but looks like meat

nowt wrong with fruit and veg at all imo but enjoy it for what is rather than trying to make it into something that you didn’t want??

Perhaps it’s their sub concious reminding them than they’re omnivores not herbivores

 

[GeorgeC1]

I can’t work out why the “I don’t want to eat meat brigade” want to eat stuff that isn’t meat but looks like meat

nowt wrong with fruit and veg at all imo but enjoy it for what is rather than trying to make it into something that you didn’t want??

They like the taste of meat but don't agree with slaughter, which is fair enough why are people saying im a vegan lol

 

[Cowabunga]

They like the taste of meat but don't agree with slaughter, which is fair enough why are people saying im a vegan lol

Yes, more and more people think that way. To tell you the truth, I try to put the slaughter of the animals out of my mind as much as possible because although I am a copious and enthusiastic meat eater, I find the thought of the animals being slaughtered quite distasteful. In a hundred year's time I suspect people then will look back at it as being quite barbaric. However, those animals would never have existed and be appreciated and pretty-well pampered by the majority of farmers if not for their produce, be it meat, milk or eggs. I'm fairly sure that cattle generally really like being alive while they are.

 

[The Seeker]

The way I see it is that no slaughter, no animals kept by farmers , no sheep or cows or anything much in the fields.! Yes a dream for some but how many billions of acres don’t have stock on in this world ? Seems daft to take stock of perfectly good ground.

 

[DaveGrohl]

Yes, more and more people think that way. To tell you the truth, I try to put the slaughter of the animals out of my mind as much as possible because although I am a copious and enthusiastic meat eater, I find the thought of the animals being slaughtered quite distasteful. In a hundred year's time I suspect people then will look back at it as being quite barbaric. However, those animals would never have existed and be appreciated and pretty-well pampered by the majority of farmers if not for their produce, be it meat, milk or eggs. I'm fairly sure that cattle generally really like being alive while they are.

Sounds like you secretly want to be a vegan, so why don't you crack on?

 

[Macsky]

Yes, more and more people think that way. To tell you the truth, I try to put the slaughter of the animals out of my mind as much as possible because although I am a copious and enthusiastic meat eater, I find the thought of the animals being slaughtered quite distasteful. In a hundred year's time I suspect people then will look back at it as being quite barbaric. However, those animals would never have existed and be appreciated and pretty-well pampered by the majority of farmers if not for their produce, be it meat, milk or eggs. I'm fairly sure that cattle generally really like being alive while they are.

You take the organised slaughter of the animals versus death by predation in nature, it doesn’t seem quite so distasteful then! What a pile of pansies we’re turning into in the west!

 

[Humble Village Farmer]

because it’s driven by a desire to have total control of the market, not some noble quest to save the planet.

It’s meat today, fish/seafood going same way, be veg grown in actual soil next, then fruit that’s grown outside.

Same with the chemical job, big Corps worried that their bread and butter of ‘icides have their days numbered so they’re pushing for the smaller niche biological products that have been the work of the small guys, to require registration, the cost of which will make it hard for smaller companies to survive and push that “technology” into the hands of those who can afford to sell it. Then suddenly it will work as the glossy pamphlets start appearing with positive graphs.

It is hard not to become disillusioned with the way things are going. None of this alternate meat/faux outrage over livestock emissions is to do with making the environment, or people better or healthier, it is all about making money to feed the investors.

We grew food without chems or fert for thousands of years and (steered by policy, technological advancement and incentives) we’ve slowly fudgeed things up over the last 70 or so, so that now we’re totally reliant on inputs to produce our outputs.

it’s not right.

You are so right. Struggling to press like because the whole thing is so tragic.

 

[Humble Village Farmer]

‘This isn’t a meat bashing post’......Lie

If you’re not a vegan I’ll eat my hat

Supposing that processed carp was a fraction of the cost of real meat, it still wouldn’t be value for money!

Define cost. Demand for soya destroys rainforest