What influences you the most when purchasing a new tractor?

[Blandy]

Dear Sir or Madam,

I am currently undertaking my final year at Harper Adams University in order to complete a degree in Agricultural Engineering with Marketing and Management; this means I am now required to complete an Honours Research Project.

As such I am undertaking research into the consumer buying decision process when purchasing a new tractor within the UK.

I would be extremely grateful if you could spare a few moments to answer the survey I have enclosed. I understand that time is precious, and truly appreciate you taking the time to provide this information.

Thank you in advance for your assistance.

QUESTIONNAIRE IS VERY SHORT LESS THAN 3 MINUTES LINK BELOW

https://www.surveymonkey.co.uk/r/WHXD7X7

 

[Chae1]

Your questionnaire doesn't work very well on a smart phone. I filled most of it out then realised I had to scroll along as more options on right.

 

[FarmyStu]

Dear Sir or Madam,

I am currently undertaking my final year at Harper Adams University in order to complete a degree in Agricultural Engineering with Marketing and Management; this means I am now required to complete an Honours Research Project.

As such I am undertaking research into the consumer buying decision process when purchasing a new tractor within the UK.

I would be extremely grateful if you could spare a few moments to answer the survey I have enclosed. I understand that time is precious, and truly appreciate you taking the time to provide this information.

Thank you in advance for your assistance.

QUESTIONNAIRE IS VERY SHORT LESS THAN 3 MINUTES LINK BELOW

https://www.surveymonkey.co.uk/r/WHXD7X7

Done it. I'm not a farm owner though so left those bits blank. I also never noticed the expected reliability to be a purchasing factor. It would be my main deciding factor.

 

[bluegreen]

Im not a farmer, however the simple answer appears to be, "I want what my neighbours got" !!
Which means Deere or Fendt.................Yaaaaaaaawwwwwwwwwwwnnnnnn!

Farmers are like sheep, they have a herd mentality

 

[Michael S]

Well it was simple as promised!

Michael

 

[Jim B]

What bluegreen said.

 

[Andrew]

Done.
Most important is dealer support. Second is comfort in my opinion.

 

[holwellcourtfarm]

I had a look but stopped as I don't buy new tractors. Our last new one was in 1993.

I only got as far as the second page but putting social factors first is wrong - for me at least. I'm a bit of a tractor tart (will try any make if the rest adds up so long as dealer support is there).

The starting point is always the power (ie size of tractor). The technical aspects / specification are the key criteria but, critically for me, perceived reliability is missing from the list.

Good luck with the survey and research.

Ian.

 

[TripleSix]

The Colour.

 

[joe soapy]

lenth of warrenty.
Actually warrenty might not be that important, I just want complete assurance that no crap
components or faulty design have been incorporated into into a tractor we might have paid good money for

 

[warksfarmer]

Dear Sir or Madam,

I am currently undertaking my final year at Harper Adams University in order to complete a degree in Agricultural Engineering with Marketing and Management; this means I am now required to complete an Honours Research Project.

As such I am undertaking research into the consumer buying decision process when purchasing a new tractor within the UK.

I would be extremely grateful if you could spare a few moments to answer the survey I have enclosed. I understand that time is precious, and truly appreciate you taking the time to provide this information.

Thank you in advance for your assistance.

QUESTIONNAIRE IS VERY SHORT LESS THAN 3 MINUTES LINK BELOW

https://www.surveymonkey.co.uk/r/WHXD7X7

Lots of people don't 'purchase' tractors any more. They are hired.

Hired tractor decisions are different again so your missing a chunk of the market out by not incorporating that into the research as its a market that is growing yearly.

 

[nick...]

Back up is most important,probably why there are a lot of john deeres about.also peoples opinions on here aswell
Nick...

 

[MrNoo]

Reliability, dealer and how you get on if any problems, cost, power, comfort, I did find myself having to think about economy and to be fair it isn't high on my list, maybe it should be.
We've been blue for years, I like the product, the back up/support is good and it does what it says on the tin. Have no desire to keep up with the Jones next door and buy green, for a start I cannot justify spending what a small house costs on a tractor.

 

[Darren]

Im not a farmer, however the simple answer appears to be, "I want what my neighbours got" !!
Which means Deere or Fendt.................Yaaaaaaaawwwwwwwwwwwnnnnnn!

Farmers are like sheep, they have a herd mentality

Not at all. Got a Zetor coming in demo next week. Not many of them around here

 

[Blandy]

Lots of people don't 'purchase' tractors any more. They are hired.

Hired tractor decisions are different again so your missing a chunk of the market out by not incorporating that into the research as its a market that is growing yearly.

lenth of warrenty.
Actually warrenty might not be that important, I just want complete assurance that no crap
components or faulty design have been incorporated into into a tractor we might have paid good money for

Good point, taken on board. thank you for feedback

 

[Sebastian]

Hot saleswomen / promo girls.

 

[Dan7626]

If it comes with a new pair of overalls and a keyring

 

[Sebastian]

If it comes with a new pair of overalls and a keyring

No deal without a cap included too.

 

[joe soapy]

Just wasted a few hours and pounds fixing wheel bearings on the teagle 8080 for the
second time whilst in our ownership since new.
You would think a reputation was worth more than the saving achieved by using cheap seals,
totaly unsuited for a machine that works in an often hostile enviornment

 

[holywell farmer]

The Colour.

looks !