Where did my steak come from.

[Old Boar]

I had to change my labels by order of Trading standards on the "Wild Boar Traditional Sausage" to "Wild Boar pork Traditional Sausages."

Because of course a Wild Boar may not be made of pork....

 

[Old Boar]

Did you get a reply yet @willdevon ?

 

[yellowbelly]

Because of course a Wild Boar may not be made of pork....

Am I missing something here?
What else can it be possibly be made of

 

[Steevo]

Am I missing something here?
What else can it be possibly be made of

If Findus made one....

 

[kiwi pom]

I heard back from the Advertising Standards today. I feel they have missed the point entirely.

Our decision


While we acknowledge different people may have different views on an ad, in making our assessment we must consider how the ad is likely to be interpreted by the wider audience. In this instance, while we can understand your concern, we consider most consumers will appreciate there are various stages involved in producing meat that is available to purchase, and will be unlikely to interpret the statement “from farm to fork” literally. We note that the ad makes no reference to this being a service for consumers to use and consider most consumers are likely to appreciate this is an internal system in which they assure they check every stage of a products journey and are therefore able to assure that the food has been born, grown, prepared and packed in the UK. Within the context of an ad for Red Tractors quality assurance scheme we consider most consumers are likely to interpret the claim as a reference to the connection between quality farming standards and the food we eat. We have no reason to believe that Assured Food Standards do not hold such information and for those reasons, the ad does not break the rules on the basis you suggest.

I will take it further with them. What is the point of RT if only RT inspectors can follow a beast? The supermarkets are the ones sticking the labels on the meat, and they should also be able to find out the origins of the meat. RT do not know where the meat goes once it is packed, as they are not looking over my shoulder at what meat I buy in the supermarket (well, I hope not!).

And from the NFU website --
“The Red Tractor Assurance scheme means that shoppers can trace their food from farm to fork.

I think NFU had better change this....

I really don't understand what you find confusing about this.
If the product is tracked all the way from the farm of origin to the supermarket and all steps in the chain can prove this through trace backs and system audits then the customer knows it has been as much as humanly possible traced from farm to fork.
If your whole complaint is on the basis that no one follows you home from the supermarket and sees you actually put it on your fork and eat it, then you're just being ridiculous.

 

[willdevon]

Did you get a reply yet @willdevon ?

Yes i did. The ASA dismissed my complaint on the basis that since i was complaining about the use of the Red Tractor on packaging, that was outside their remit. i.e. they only look at advertising.

To my mind the fundamental issue is that RT claim 'farm to fork traceability' and that is not correct. Surely a RT meat supplier needs to take this up with RT? Surely RT are collecting monies based on misrepresentation? Perhaps RT could explain on here how their marketing claims of farm to fork are justified?

 

[Henarar]

And from the NFU website --
“The Red Tractor Assurance scheme means that shoppers can trace their food from farm to fork.

I think NFU had better change this....

@Guy Smith
is the NFU's stance to still be in awe at this uselessness ?

 

[llamedos]

Well, It is Red Tractor week. I hope you are all shouting it from the rooftops and helping RT with some free advertising
either that or, ask the consumer what the think RT means. Just dont mention the T word.

 

[Steevo]

Well, It is Red Tractor week. I hope you are all shouting it from the rooftops and helping RT with some free advertising
either that or, ask the consumer what the think RT means. Just dont mention the T word.

T word?

TRUTHFUL
TRUSTWORTHY

 

[deere66]

Traceability

 

[Steevo]

Traceability

you weren't supposed to utter THAT word!!

 

[Whitewalker]

Best way to know where your steak come from is your own animal through a small local abattoir then through your local butcher and into your own freezer. We did this for the first time this year. Grass fed Angus , no stress well cared for simple meat. I now don't enjoy any other beef but our own. No offence to anyone.

 

[jade35]

Looks like someone is listening (but not Red Tractor) - heard on Radio Cornwall this morning but finding a good link has been difficult hence the four links below
@llamedos



https://www.facebook.com/ProjectProvenance/
https://twitter.com/eversfieldorg?lang=en


http://www.bbc.co.uk/news/live/uk-e...nnel=social&ns_source=twitter&ns_campaign=bbc
8:45
Smartphone app to help consumers track food


BBC Spotlight

A Devon farm has started experimenting with new technology to make it easier for shoppers to know exactly where their food's come from.

A new mobile phone app's just been launched - and a simple scan of a new digital label will show how the product's been processed and transported, even showing pictures of the animals and the farm they lived on.

plus

http://www.fwi.co.uk/news/smartphone-technology-used-to-track-organic-bacon.htm

 

[Steevo]

Looks like someone is listening (but not Red Tractor) - heard on Radio Cornwall this morning but finding a good link has been difficult hence the four links below
@llamedos



https://www.facebook.com/ProjectProvenance/
https://twitter.com/eversfieldorg?lang=en


http://www.bbc.co.uk/news/live/uk-e...nnel=social&ns_source=twitter&ns_campaign=bbc
8:45
Smartphone app to help consumers track food


BBC Spotlight

A Devon farm has started experimenting with new technology to make it easier for shoppers to know exactly where their food's come from.

A new mobile phone app's just been launched - and a simple scan of a new digital label will show how the product's been processed and transported, even showing pictures of the animals and the farm they lived on.

plus

http://www.fwi.co.uk/news/smartphone-technology-used-to-track-organic-bacon.htm

Good stuff! This in itself shows another side of this - competition! Something RT really doesn't have any of. Competition is healthy....even if it is from the SA!

 

[Netherfield]

Here's a sirloin joint, would you send it out looking like that, the dirt is on the inside of the bag not outside.

 

[llamedos]

Not sure what the issue is here. Your post says that the auditors can trace the product back. Are you really expecting that every Joe public can have access to all the records through the supply chain!!! The reply from RT looks pretty clear to me.

RT claim that they can trace meat back from farm to fork - a clain repeated several times through their website - they have been asked to do that - nobody has aked for access to records through the supply chain, all that they have asked is - which farm did this steak come from? The OP would have been very happy if hehad got a response along the lines of "Clartiehole Farm" Geordieland

The response from RT is indeed clear - they have been caught with thier knickers down.

Hi George.
Welcome.
So you joined the forum 11 months ago and your only two posts are the two above.
Who are you spying for?

Why would 'Joe Public' not want to test a claim made on the web site, why is it like getting blood form a stone trying to get a helpful reply from RT, perhaps this should be re worded George

Every stage of the Journey is checked, Our systems ensure that all food can be traced right back to the original British Farms for you by our auditors......

View attachment 564098

Had either of us received a helpful reply at the get go, then perhaps the matter would have been dropped, but if those within the farming community have to keep on asking loaded questions before we start to get anywhere, how is this going to look to 'Joe Public' .


As I have said from the start, I am happy to follow a beast through production, more than willing to be proved wrong, but at each and every turn, every question, both RT & Aldi, have provided no assurance that a piece of steak can indeed be traced, or my leg of lamb for that matter...
Speak to abattoir workers,& the waters become even more un clear.


Trust the Tractor? No, not yet.

Joe public ? that will be our customers then ? why should they matter in a scheme WE pay for to give them confidence in the food we produce ............................

How to defend the indefensible
https://www.theguardian.com/busines...supermarket-chicken-fiddles-food-safety-dates

To quote the narrator "and he has also changed the reference number where the animals were slaughtered"

Trust the tractor?