- Location
- Owaka, New Zealand
I am learning just how much "not looking bad" stops people. Everything we do here probably looks terrible to most people who look over the fence, because their own picture is just so different.Clients prefer to see their land farmed in a certain way perhaps? For someone unused to it, drilling into a load of green matter/cover crop doesn't look right?
I do think that farmers set a really low bar for themselves. in terms of what they see as possible, in terms of what they see as "enough profit to carry on another year" and relate a lot of it back to: more produce to sell=better chances
few wish to see that a farmer somewhere else in the world with massive risks and low costs can generally achieve much better business KPIs with a system they aren't familiar with, and explain it away so they don't need to be responsible for pee-poor-performance despite "great yields"