Written by cpm
A new payment-by-results agronomy service is being developed with UK growers, informed by a recent Nuffield Scholarship. CPM reports. Many farm businesses may want to work with people who are prepared to put their money where their mouths are. By Rob Jones Last year, BASF and Bayer both announced plans for “outcome-based pricing”, where they share in the upside of a product with a pleasing performance but you pay less for one that falls flat (see CPM, Dec 2019). Now the model has been turned to agronomy advice. The Agrii Farm Partnership (AFP) is centred on technical crop performance and uses a risk-share model, based on data from the company’s long-established grower benchmarking group. Mark Dewes believes growers and agronomy providers are ready to move beyond advice and support paid for either per ha or in the price of inputs. “My experience over the years, as both an independent and company agronomist, convinces me that forward-looking growers and agronomy providers are ready to move well beyond the traditional models of advice and support paid for either per ha or in the price of inputs,” insists Mark Dewes, responsible for developing and introducing the new business model. “That’s especially important…
The post Agronomy advice – Only pay for what you gain? appeared first on cpm magazine.
Continue reading on CPM website...
If you are enjoying what you read then why not considering subscribing:
