Are farmers moving away from Land Rover?

Nithsdale

Member
Livestock Farmer
seen a advert for a swb shogun for £22995 plus vat a month ago cant find it now , thought it was good value when they were quoting there pick up prices on here , need a double cab for the kids any way . cant find the link for the shogun now


SWB only tows 3000kg.

LWB tows the 3,500kg same as the leading pickups - or Land Rover. Mitsubishi website has then on for £28k starting list price.

You can buy a new basic Isuzu d-max single cab 4x4 pickup or the Ford Ranger equivalent for around £16-£17,000 list.
 

GTB

Never Forgotten
Honorary Member
SWB only tows 3000kg.

LWB tows the 3,500kg same as the leading pickups - or Land Rover. Mitsubishi website has then on for £28k starting list price.

You can buy a new basic Isuzu d-max single cab 4x4 pickup or the Ford Ranger equivalent for around £16-£17,000 list.
You shouldn't be afraid of buying a pickup. We had defenders for many years but went for a pickup in the end and haven't regretted it at all. You soon learn that a pickup can do almost everything a defender can but can also do things a defender can't such as stick a dumpy bag or pallet in the back.

The only thing that a defender can do better than a pickup is going off road in rough terrain i.e. Crossing gullies or climbing over old hedge banks etc. On steep grass banks I reckon the pickup has more grip.
 

oldoaktree

Member
Location
County Durham
Taken from Auto Express web site

The new Land Rover Defender will arrive in 2018 and one of the JLR bosses who's driven it has high hopes
The long-awaited new generation of Land Rover Defender has now reached an advanced enough stage of development for the company’s boss to have driven the vehicle - and Dr Ralf Speth promises the end result will be “even more capable” than the iconic off-roader it replaces.

Land Rover has suffered delays as it has tried to get the new version of its classic 4x4 to production. The British brand has been struggling to work out how it can deliver the sort of off-road capability and versatility that is at the core of Land Rover’s DNA, while still making money out of a car that sells in relatively small numbers.

Jaguar Land Rover boss Dr Ralf Speth has now admitted for the first time that the basic design and engineering work is now settled enough for him to have tried the new Defender. “I have driven test mules already,” he said, “and also tried the car against competitors, in on- and off-road environments. It’s sensational.”



When asked if the Defender could be genuinely profitable - or if Land Rover is considering building it at a slight loss to ‘legitimise’ the brand values that sell thousands of Range Rovers, Evoques and Discovery Sports, Speth said, “The new vehicle, as with all our vehicles, has to make money. It will be a sensational vehicle and I think there will be a lot of demand for it.”

Speth indicated that the Defender will share components with other Land Rovers in a bid to cut costs - and that this will extend to being built alongside other cars. “We’re already doing this now,” he said. “We used the modular architecture and elements of our chassis for weight reduction to make the new Discovery a better-handling car. We will do so also in the future because we always learn.” When asked if the Defender would go down the production line with other models, he replied, “Yes, you can assume that.”



 

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Danllan

Member
Location
Sir Gar / Carms
Jonas

A few pointers

The Beckham question doesn't allow you to say whether you are positively or negatively affected by brand endorsement

Are you not wanting to know what features / abilities a future Defender owner would seek and a price benchmark?

It is "affect" not "effect"

Quite apart from the fact that what you've written in re' LR's is entirely correct... if you're going to comment on correct / incorrect use of the English language, you should be sure to use the correct punctuation, particularly full stops :).
 

JP1

Member
Livestock Farmer
It isn't so much as farmers moving away from LR it's more a case of LR moving away from farmers. I know someone who works there and the farming and military markets aren't lucrative enough.
Surely that's fair enough. I doubt any motor manufacturer made much money out of the MOD or the Post Office TBH.

There's nothing stopping anyone offering to buy the Defender presses like the Shah of Iran bought the Hillman Hunter presses from Rootes.

There's nothing stopping the Union of Allied Farmers collaborating on a new Defender to back the market expectations of the farming community. If Ford couldn't justify it, I doubt the UAF could.

Interesting that the Auto Express are still using a picture of the DC100 concept in their last article.

Interesting that LR are maybe upping the PR ante again after the Ineos 2020 announcement of intentions.

Maybe by 2020, we may have the choice of a slightly SUVesque SWB European styled Tonka Toy from Landrover with a wide dealer network and the niche workhorse Ineos. As an all-round vehicle (i.e. one that isn't welded to a stock trailer and looks smart and is nice to drive distance), I may be tempted by a Listermint green DC100 and combine the running costs of two or more vehicles in to one.

Who knows in the wonderful Paul Nuttall lite vision of post Brexit Great Britain, we get the joy of exporting flagged products around the globe and we can take advantage of world sales derived standard 4x4 pickups to take the bashing on our own poor UK farms?










I bet a few UK farmers buy them though ;)
 

Nithsdale

Member
Livestock Farmer
You shouldn't be afraid of buying a pickup. We had defenders for many years but went for a pickup in the end and haven't regretted it at all. You soon learn that a pickup can do almost everything a defender can but can also do things a defender can't such as stick a dumpy bag or pallet in the back.

The only thing that a defender can do better than a pickup is going off road in rough terrain i.e. Crossing gullies or climbing over old hedge banks etc. On steep grass banks I reckon the pickup has more grip.


I'm not scared of buying a pickup - looked at plenty through the summer.

But brother, dad and I discussed what we like about the Defender and what we really want from its replacement.

We agree a 4x4 van would suit us better than a pickup. A Shogun is really the direct replacement for a Defender hard top, currently. Its main job here is errands for the farm, and towing the livestock trailer. We like being able to lock things in the back if we are away somewhere, but have the versatility to put rams/calves in there too.

Any off roading we do is minimal, on the inbye ground (usually lamping). Mostly because the hill is too inaccessible for most things bigger than a quad bike. So aslong as ground clearance is good, and it has MT tyres it will do anything we need.
 

GTB

Never Forgotten
Honorary Member
I'm not scared of buying a pickup - looked at plenty through the summer.

But brother, dad and I discussed what we like about the Defender and what we really want from its replacement.

We agree a 4x4 van would suit us better than a pickup. A Shogun is really the direct replacement for a Defender hard top, currently. Its main job here is errands for the farm, and towing the livestock trailer. We like being able to lock things in the back if we are away somewhere, but have the versatility to put rams/calves in there too.

Any off roading we do is minimal, on the inbye ground (usually lamping). Mostly because the hill is too inaccessible for most things bigger than a quad bike. So aslong as ground clearance is good, and it has MT tyres it will do anything we need.
How big is the back of a swb shogun? And what towing capacity?
 

Nithsdale

Member
Livestock Farmer
How big is the back of a swb shogun? And what towing capacity?


SWB is no good - see my earlier post, only tows 3,000kg.

The LWB commercial tows 3,500kg (y) it will effectively be like driving a Defender 110. But the rear floorspace is almost flat - instead of having the box wheel arches running full length like a Defender. Both have rubber mat flooring (in the back at least), with a steel bulkhead behind the seats, which is meshed on the top half.
 

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