Arla marketing genius!

[Cows 'n grass]

http://www.ncl.ac.uk/press/news/2016/02/organicandnon-organicmilkandmeat/

It does also say that organic is better on omega 3 levels but doesn't give any details on seasonal variations.

 

[Sid]

Found it. That was a review of avaliable research not new data.

1998,2009,2011 and 2014 are the referenced papers. Alot of work has been done to increase iodine levels. Mine have gone from borderline to top of the ideal range. But I'd never had an issue with low iodine in the herd.
Another point is that a herd is all fed the same diet unlike the human population where each individual has a different diet.

 

[lizness]

I think this is marketed at toddlers probably in competition with the powdered baby 'follow on' milks.

 

[jade35]

Hope Sid is going to love this promotion of Organic milk

https://farmer.arla.com/news/2017/a...e-first-branded-organic-milk-range-in-the-uk/



Arla launches new campaign to celebrate first branded organic milk range in the UK
20/02/2017

Arla, the farmer-owned dairy company, is launching a new campaign, ‘The Might of Nature’. The campaign promotes its first branded organic range, which launched in November last year, with the aim to make organic milk accessible for all.

The new campaign for Arla’s first branded organic product coincides with the resurgence of organic in the UK and will also drive understanding of Arla’s point of difference as a farmer-owned company.

The TV ad, ‘The Deal’ was created by Wieden + Kennedy and will air in the UK on Monday 20th February with spots during ITV’s Loose Women and Emmerdale. It was shot at an organic farm in Devon owned by one of Arla’s owner farmers and shows how ‘The Might of Nature’ and the care, skill and determination of the Arla organic farmer come together in a bottle of Arla Organic Farm Milk. The £4m campaign will be fully-integrated across print, outdoor, digital and social.

Click on the video below to view the TV advertisement.

(Am unable to embed the video so please follow the link above )



Charlotte Lawson, Brand Manager at Arla UK commented “Since the initial launch at Tesco stores in November, Arla Organic Farm Milk has been well received by consumers, with the aim of making organic milk a more mainstream choice for all. Together with The Might of Nature campaign and placements in further stores, we expect to see more shoppers rethink their choices and make the move to organic”.

Arla Organic Farm Milk was the latest addition to the Arla portfolio which has seen significant innovation in the last two years. The launch was in line with its ambitious business strategy for the Arla brand to become a household name by 2020 and sees the farmer-owned business engage consumers in its organic story, through a comprehensive marketing campaign in the New Year.

The most recent additions to the Arla branded fresh milk portfolio includes Arla B.O.B, the skimmed milk that tastes as good a semi-skimmed. Arla Farmers Milk was created to give shoppers the opportunity to pay a little extra on each bottle to help Arla farmers. Finally, Arla Big Milk has added Iron, Vitamin D and Vitamin A, providing parents an easy and convenient way of giving their children the vitamins and minerals they need.

Arla Organic Farm Milk 2-litre semi-skimmed and whole milk formats are available in Tesco and Asda stores (rsp: £1.75).

 

[Cows 'n grass]

How about this one?

 

[jade35]

How about this one?
View attachment 474628

You've been out shopping again @Cows 'n grass ?

Arla Foods UK ‏@ArlaFoodsUK Feb 16


Add vit D to food to stop cold & flu say scientists https://goo.gl/Zq8ppO Glass of @Asda Vit D is half adult’s recommended daily intake

https://www.linkedin.com/pulse/star...ietrangeli?trk=prof-post&utm_source=twitter&u

Tapping into the trend for products which suit a variety of lifestyles, we worked with Asda in early January to launch Asda Vitamin D Milk, the UK’s only vitamin D enriched product in the milk category for adults.

The fresh milk is for the health-conscious looking to top-up their daily intake of the sunshine vitamin, especially during the winter months when one-fifth of the UK population have low levels of vitamin D according to Public Health England.

 

[bar718]

Shame no one watched food unwrapped on channel 4 tonight about the making of vitamin D . They said about 100 children a year in the uk are diagnosed with rickets , if this milk helps along with other food additives prevent this then it can only be good .

 

[jade35]

Shame no one watched food unwrapped on channel 4 tonight about the making of vitamin D . They said about 100 children a year in the uk are diagnosed with rickets , if this milk helps along with other food additives prevent this then it can only be good .

The gentleman being interviewed was not very happy with the interviewer pretending to drop the jar

 

[jade35]

The Organic Trade Board AGM 2017 and Arla's Tomas Pietrangeli was one of the speakers.
https://www.organictradeboard.co.uk/Our Work/

https://twitter.com/hashtag/GrowOrganic17

Arla Foods UK‏ @ArlaFoodsUK Mar 1

On organic, @T_Pietrangeli @ArlaFoodsUK says 'Supermarkets are willing to listen and interest is growing' #GrowOrganic17


Arla Foods UK Retweeted
Tomas Pietrangeli‏ @T_Pietrangeli Mar 1



There is a massive opportunity to grow organic dairy market in the UK is my key message today #OTB @organicukfood @ArlaFoodsUK

 

[jockthethistle]

Are ARLA sales really down 30 odd percent ... !! Thoughts members please. ta. jtt

 

[llamedos]

I see they are to trial the new 'Fizzy Milk' in the UK
@farmer on a bike any more details as to when it will launch?

 

[Courier]

I generally buy "Organic" milk , because it is the first through the plant after cleaning and less likely to develop the "Off" taints which develop over time and I have had with Tesco's own brand.

 

[jerseycowsman]

Maybe milk was more natural 40 years ago?

Do not use that word "natural". There is absolutely nothing natural about anything humans produce, unless it's a wild fish or a deer shot in the highlands!

 

[Sid]

Do not use that word "natural". There is absolutely nothing natural about anything humans produce, unless it's a wild fish or a deer shot in the highlands!

https://www.arlafoods.co.uk/brands/

Perhaps you should ping an email off then?

 

[bar718]

https://www.arlafoods.co.uk/brands/

View attachment 581954

Perhaps you should ping an email off then?

Or one to a firm that claims its cows are always free range implying that there cows are never housed .

 

[Pilgrimmick]

here's a tip, you can get free vitamin D from the sun....

Ssshhhhhh, keep that bl**dy quiet, or they will tax it!

 

[Sid]

Or one to a firm that claims its cows are always free range implying that there cows are never housed .

Arla organic i presume you mean?

 

[bar718]

Arla organic i presume you mean?

No a totally different firm , in fact one that I think you are involved with .

 

[Sid]

No a totally different firm , in fact one that I think you are involved with .

We don't, at the momment , put anything on product to that effect.
Ah the one your company called on for information on organic grazing periods?

 

[bar718]

We don't, at the momment , put anything on product to that effect.
Ah the one your company called on for information on organic grazing periods?

But what about your adverts , or doesn't that count .