Case IH forms exclusive distribution alliance with Bednar FMT

Case IH forms exclusive distribution alliance with Bednar FMT

Case IH and Bednar FMT have announced a strategic distribution agreement that sees Bednar FMT supply its range of farm machinery exclusively through the Case IH dealer network.

With a strong focus on innovation, Bednar FMT currently exports its wide range of cultivation, drilling and fertilising equipment to 39 countries worldwide from its base in the Czech Republic. From 1st August 2020, in the UK and ROI markets, Bednar FMT will only distribute its range of farm equipment through Case IH dealers.

“We have entered into this relationship with one aim; to secure a well-respected, forward-thinking brand for our Case IH dealer network, enhancing the product offering they are able take to their customers,” said Paul Harrison, Business Director Case IH UK & ROI. “From a 2m topper to an 18.4m disc cultivator, Bednar offers a full range of agronomic solutions for mixed and arable farmers alike.”

In the UK and ROI division of Bednar, Managing Director Warren Rivers-Scott and his team will continue to be responsible for the sales, demonstrations and support of the Bednar equipment. However, Case IH and Bednar will work together at dealer, regional and national events, supporting the growth of both businesses through the Case IH dealer network.

On reaching this agreement Warren commented: “Despite being a well-known and well-respected brand in Europe, Bednar is a new name on the lips of many farmers in the United Kingdom and Republic of Ireland. Bednar is a family business that prides itself on its close relationships with farmers, we are sure that with the cooperation of Paul and his Case IH team, Bednar machines will quickly become a favourite in many fields around the countryside. This is a fantastic opportunity for Bednar, Case IH and its dealers. But most of all, it offers a progressive range of products to British and Irish growers.”

Paul added: “We look forward to working with Bednar FMT and firmly believe this relationship will bring both opportunity and franchise security to the Case IH dealer network.”

You can read this update from Bednar UK on TFF's AGVendor...

LIVE - DEFRA SFI Janet Hughes “ask me anything” 19:00-20:00 20th September (Today)

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Hello, I’m Janet Hughes. I’m the Programme Director for the Future Farming and Countryside Programme in Defra – the programme that’s phasing out the Common Agricultural Policy and introducing new schemes and services for farmers.

Today (20 September) between 7pm-8pm, I and some of my colleagues will be answering your questions about our work including the Sustainable Farming Incentive, Farming in Protected Landscapes, and our test and trials.

We’ll try to answer at least 15 of your top voted questions, so please vote on the questions you’d most like me to answer.

You can read more about our Future Farming policy on our blog.

I’ve answered some of your questions previously: you can watch the videos on...