That's interesting. The only adverts for UBCO bikes I've seen over here are very much aimed at the leisure and commuting market.
I wonder if the uprated gearing hasn't made it to the UK?
It would be interesting to see if the Farm model has different specs, but I don't think so. For sure, it looks much better...
I guess the marketing is down to their perceived customer base? Most prefer a quad here I'll guess.