Farmers earn more from YouTube than their crops

Clive

Staff Member
Arable Farmer
Location
Lichfield
Wow that was a long read missed a few days

AHDB struggle to engage with farmers as most see them as some one who takes there money
I my self didn’t really get what they did till attending some of the things they put on as a nfu roll few years ago
The people they have working for them are mostly from farming stock and really do understand the industry
But because of the historic set up being funded by a government organisation they actually don’t know who pays there wages
And what they want from them
Some of the resources they have produced over the years is fantastic
But f**k me it can be hard to find as there is so much
They approached me and a few others with large social acc to see if we can help them get closer to farmers and hopefully get farmers more engaged in steering them in the right direction so farmer’s actually get value for there Levies
I personally think if we lost them it would be bad for the industry
But equally can see how in there current form it’s wasteful
There kind of like putting on a big buffet and no one knows where it is at the party because it’s not in the same room
Half gets eaten the rest gets binned
Wasteful
How can they engage better with farmers so farmers know how to use them effectively and steer them for the future ?
Should they be on here ?
The traditional methods of adverts in Fg and fw are scandalously expensive and if a picture tells a 1000 words videos/streams must show a million
Do we carry on with streams ?
What topics do people want to see ?

Long post and change of subject perhaps but think was needed
Any feed back be good
Thanks in advance

i’m just not sure who the audience is supposed to be ? a massive % of ag youtube demographic is kids that love a shiny tractor (who doesn’t! ) not professional farmers looking for data, research and the knowing exchange that may just help them improve their business

if AHDB were serious about wanting to engage with actual farmers they would have spent the last 10 yr all over this site, they have had minor involvement but generally stay well away from TFF ……. yet spend thousands with Farmers Weekly online which has a MUCH smaller audience …… there is no logic there whatsoever

more farmers (uk an ireland ) visit TFF daily than any other source of ag social media, or more that visit even the biggest of ag shows, read the most popular of magazine or frequent most other ag social media . There is loads they can do here to engage without any cost at all and I’ve lost count of meetings we have had over the years with them to try and find ways to help them engage

so why don’t they ?

IMO it’s simply, they fear two way knowledge transfer - ie they can’t cope with any critical feedback that is inevitable from a site like this, they take such feedback VERY personally and that ego gets in the way of potential to really do useful things with the data and research they spend our money on

or do they see TFF as a threat ? ie free facilitation of pier to pier knowledge makes them less relevant ?

or (like the nfu) do they see TFF as their potential downfall ? ie farmers eventually become able to independently organise themselves and vote to end these quangos as has happened to horticulture and potatoes recently ?

TFF has proven how useful it can be to DEFRA recently and how it can reach huge numbers of farmers very effectively and efficiently

honestly ……….. if you’re spending over 50 million a year doing farmer to farmer knowledge transfer and you have managed to all but ignore the single biggest online farming resource in the uk for over a decade now you are doing something VERY wrong AHDB !
 
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Farmer_Joe

Member
Livestock Farmer
Location
The North
i’m just not sure who the audience is supposed to be ? a massive % of ag youtube demographic is kids that love a shiny tractor (who doesn’t! ) not professional farmers looking for data, research and the knowing exchange that may just help improve their business

if AHDB were serious about wanting to engage with actual farmers they would have spent the last 10 yr all over this site, they have had minor involvement but generally stay well away from TFF ……. yet spend thousands with Farmers Weekly online which has a MUCH smaller audience

more farmers (uk an ireland ) visit TFF daily than any other source of ag social media, or more that visit even the biggest of ag shows, read the most popular of magazine or frequent most other social media . There is loads they can do here to engage without any cost at all and I’ve lost count of meetings we have had over the years with them to try and find ways to help them engage

so why don’t they ?

IMO it’s simply, they fear two way knowledge transfer - ie they can’t cope with any critical feedback that is inevitable from a site like this, they take such feedback VERY personally and that ego gets in the way of potential to really do useful things with the data and research they spend our money on

or do they see TFF as a threat ? ie free facilitation of pier to pier knowledge makes them less relevant ?

or (like the nfu) do they see TFF as their potential downfall ? ie farmers eventually become able to independently organise themselves and vote to end these quangos as has happened to horticulture and potatoes recently ?

TFF has proven how useful it can be to DEFRA recently and how it can reach huge numbers of farmers very effectively and efficiently

honestly ……….. if you’re spending over 50 million a year doing farmer to farmer knowledge transfer and you have managed to all but ignore the single biggest online farming resource in the uk for over a decade now you are doing something VERY wrong AHDB !
Nailed it there,

Bigs hats off to @Janet Hughes Defra for making it work, she has had some stick but pushed through and given some really useful advice to people and made using the forum work,

I’ve never read farmers weekly and I’m 40 has always seemed completely pointless.

The adhb do have some good research stuff which I’ve read on sheep ailments health and feeding but I see no value in anything else they have done at all.
 
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Ben B

Member
Mixed Farmer
I watched that this morning, hell of a set up with a lot of investment in kit. Seemed like they were mainly Irish lads working for him, I thought I’d give them a call and see if I could get out there but then I remembered I’m old and fairly useless
Only employs Irish and kiwi's Ausies too lazy for him. That's what he told Dad when they chopped home. 500 ac's of proper heavy chopping In 3 days. Ran 8am till 1am everyday. Previous job t ours they ran almost all night according to the pit man.
 

mtx.jag

Member
Location
pembs
4 1/2 ft high Italian rye grass and clover. No lawn clipping here. S##t feed but that was the first we could get on the ground with machinery in 3 months.
I just leave that there 🤠

E7B1FD5C-6E4B-4BC9-88B0-4B7CEE057980.png
 

nick...

Member
Arable Farmer
Location
south norfolk
i’m just not sure who the audience is supposed to be ? a massive % of ag youtube demographic is kids that love a shiny tractor (who doesn’t! ) not professional farmers looking for data, research and the knowing exchange that may just help improve their business

if AHDB were serious about wanting to engage with actual farmers they would have spent the last 10 yr all over this site, they have had minor involvement but generally stay well away from TFF ……. yet spend thousands with Farmers Weekly online which has a MUCH smaller audience

more farmers (uk an ireland ) visit TFF daily than any other source of ag social media, or more that visit even the biggest of ag shows, read the most popular of magazine or frequent most other social media . There is loads they can do here to engage without any cost at all and I’ve lost count of meetings we have had over the years with them to try and find ways to help them engage

so why don’t they ?

IMO it’s simply, they fear two way knowledge transfer - ie they can’t cope with any critical feedback that is inevitable from a site like this, they take such feedback VERY personally and that ego gets in the way of potential to really do useful things with the data and research they spend our money on

or do they see TFF as a threat ? ie free facilitation of pier to pier knowledge makes them less relevant ?

or (like the nfu) do they see TFF as their potential downfall ? ie farmers eventually become able to independently organise themselves and vote to end these quangos as has happened to horticulture and potatoes recently ?

TFF has proven how useful it can be to DEFRA recently and how it can reach huge numbers of farmers very effectively and efficiently

honestly ……….. if you’re spending over 50 million a year doing farmer to farmer knowledge transfer and you have managed to all but ignore the single biggest online farming resource in the uk for over a decade now you are doing something VERY wrong AHDB !
You have hit the nail firmly on the head and there will be organisations who will certainly not like the truth.great post @Clive
nick...
 

Cowabunga

Member
Location
Ceredigion,Wales
Mines the same,using the chrome browser,if I use safari I get ads.
On the iPad I tend to use their app. Come to think of it, I don’t actually recall whether I had to zap ads on the iPad or not. My main machine is the iMac and I almost always used Safari to watch on that. I am also happy using Chrome but it never occurred to me that the ad behaviour or occurrence might differ with the browser used.

That’s something that someone might like to test on their iPad and Mac and even on their PC’s. Please report back. I can’t test it now because I pay to view, so don’t get ads on any of my devices.
 

Lofty1984

Member
Mixed Farmer
Location
South wales
On the iPad I tend to use their app. Come to think of it, I don’t actually recall whether I had to zap ads on the iPad or not. My main machine is the iMac and I almost always used Safari to watch on that. I am also happy using Chrome but it never occurred to me that the ad behaviour or occurrence might differ with the browser used.

That’s something that someone might like to test on their iPad and Mac and even on their PC’s. Please report back. I can’t test it now because I pay to view, so don’t get ads on any of my devices.
I used the app on my iPhone and get loads of ads
 

icanshootwell

Member
Location
Ross-on-wye
Been to Vegas twice once as a young man with little money then a few years later with a bit more and I believe it’s one of those places you have to visit to get it ! I enjoyed both visits in different ways .
Hotel was just over there so we’ll just walk took half an hour 🙈🙈😂😂 everything so over scaled it’s unbelievable
Did you get married there or go gambling 😘
 
i’m just not sure who the audience is supposed to be ? a massive % of ag youtube demographic is kids that love a shiny tractor (who doesn’t! ) not professional farmers looking for data, research and the knowing exchange that may just help them improve their business

if AHDB were serious about wanting to engage with actual farmers they would have spent the last 10 yr all over this site, they have had minor involvement but generally stay well away from TFF ……. yet spend thousands with Farmers Weekly online which has a MUCH smaller audience …… there is no logic there whatsoever

more farmers (uk an ireland ) visit TFF daily than any other source of ag social media, or more that visit even the biggest of ag shows, read the most popular of magazine or frequent most other ag social media . There is loads they can do here to engage without any cost at all and I’ve lost count of meetings we have had over the years with them to try and find ways to help them engage

so why don’t they ?

IMO it’s simply, they fear two way knowledge transfer - ie they can’t cope with any critical feedback that is inevitable from a site like this, they take such feedback VERY personally and that ego gets in the way of potential to really do useful things with the data and research they spend our money on

or do they see TFF as a threat ? ie free facilitation of pier to pier knowledge makes them less relevant ?

or (like the nfu) do they see TFF as their potential downfall ? ie farmers eventually become able to independently organise themselves and vote to end these quangos as has happened to horticulture and potatoes recently ?

TFF has proven how useful it can be to DEFRA recently and how it can reach huge numbers of farmers very effectively and efficiently

honestly ……….. if you’re spending over 50 million a year doing farmer to farmer knowledge transfer and you have managed to all but ignore the single biggest online farming resource in the uk for over a decade now you are doing something VERY wrong AHDB !

The fact of it is that the 50 million figure is just puff the magic dragon and entirely imaginary- in reality it has no value. ADHB should be disbanded and the levy money refunded.

If farmers want to access commercially valuable information and expertise they should do what every other industry has to do, pay for it with their own money and make their own choice about what is and what is not valuable to their business.

The NFU, if they had any sense would be pushing for the same model.

It's like the recommended lists and fungicide trial data. I know a lot of the audience of this forum would consider this stuff useful information. But then I know a lot of people who happen to grow cereals who could not care any less- their primary business will be milk or beef production and they rely on external advisors to provide the information needed as necessary (if ever- I cannot recall many dairy farmers ever asking me about a fungicide strategy for their wheat or barley)- in effect, they are paying for this of course.

Any kind of mandatory levy should be stopped. It is morally and professionally wrong to force producers to pay this. Any organisation involved with agricultural research or knowledge transfer or the like should be paid via voluntary subscription or charge a consultancy fee, etc. NIAB manage to make this model pay and I know serious arable farmers who would sooner pay NIAB money for trial data than rely on anyone else for advice. Ditto as with Kite consulting, Promar, dairy research/advisory groups (cripes their names escape me now) and the like. All businesses which are clearly valued or they simply would not exist.
 
Seen the recent Ollys video - good job he’s buying another tractor with all the work he has to do, now he’s got his contractor min tilling all his fields, seeding for him, spreading fert, silage bailing, straw bailing, carting his fodder & sugar beat and even carting his barley into the shed.
I’m amazed his 155R can manage spreading muck, rolling and wrapping all in one year. 🤯
 

kiwi pom

Member
Location
canterbury NZ
SUMO weight blocks on the other side of the world?
Is there nobody in New Zealand that's handy with a welder?
Quite a bit of stuff makes it here from Europe, especially the likes of silage trailers. There's even a lot of Marshall bale/silage feeder trailers around here.
Not hard to make but cheaper/easier to import a lot of stuff perhaps.
A lot of stuff is very expensive here.
On the other hand, Prattley is based in the small town I live and sell livestock handling kit all over the world 🤷‍♂️
 

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