Innovation and environment predicted as key trends for dairy farming in 2022

Written by Iain Hoey from Farm Business

Kare-Gunnar Floystad, business development manager at N2 Applied, has predicted that innovation, environmental concerns, precision farming and greenwashing will be key issues for dairy farmers in 2022.

Ms Floystad predicted that UK policy that supports innovation beyond changes in land use will be a central change in the dairy industry, suggesting that this year will be marked with developments in green policy.

“This is the year when we will hopefully see what a post-Brexit UK agriculture policy really looks like – with great hopes for a new subsidy regime that protects businesses and livelihoods, but also helps to transition to more sustainable long-term practices,” she said.

With regards to the environment, she noted rising inflation across Europe and higher living cost becoming a pressure point for British food production, with fertilizer costs and energy bills to be put under strain.

She said: “The post-COP26 spotlight will be on how we can feed an ever-growing population effectively without harming the planet as we have in the past, which will need a balance of those priorities and long-term investment.”

Ms Floystad noted the aftershocks of Brexit is a continuing pressure on the industry, with rising costs and labour shortages set to persist: “This will also increase the focus on making farming more resilient to such problems by becoming more efficient and sustainable – we expect precision and carbon farming to rise further up the agenda as the economic and environmental benefits become clearer and more tangible.”

And finally she noted the increasing public and investor concerns about greenwashing and the demand for brand transparency: “With more scrutiny on their claims – which means more to gain as well as more to lose – we expect the most progressive producers and retailers to increase their investment in new ‘sustainable’ products and practices.”

Get Our E-Newsletter - breaking news to your in-box twice a week
See e-newsletter example
Will be used in accordance with our Privacy Policy

Continue reading on the Farm Business Website...

Latest Poll on TFF

  • Yes

    Votes: 22 15.1%
  • No

    Votes: 124 84.9%

JCB launches Fastrac ‘iCon’

  • 143
  • 0
Written by Charlotte Cunningham from CPM Magazine

JCB has launched new Fastrac 4000 and 8000 Series tractors with an all-new electronics infrastructure which is claimed to deliver higher levels of performance. According to JCB, the new Fastrac iCon operator environment has three key features: iConfigure – creating a bespoke control experience for every operator iConnect – integrating advanced precision agriculture technology iControl – redefining operation through new driveline software The 175hp to 348hp (133kW to 260kW) Fastracs feature the new iCon armrest console and touch-screen display to provide flexibility in operator allocation and operator information, as well as a new transmission control strategy to enhance operator comfort and powertrain efficiency, says the manufacturer...