Lamb Burgers - marketing potential.

[Exfarmer]

I don't know anyone that would roast a leg of lamb,

Well my Wife regularly roasts them , fit for a King!
Actually regularly see knocked down full legs in Waitrose and always take them. Either that or out of local butchers
Cook them slow for 4-5 hours plenty of mint sauce, makes Ex a veryhappy bunny

 

[kiwi pom]

McDonald's did a lamb burger here a few years ago. I believe they dropped it because it didn't sell (why else would they?) despite a lot of advertising.
A lot of people on here say all you need to do is spend money on advertising and a product will sell, I don't think that's the case.
Not sure what the answer is though.

 

[Stewartry hill]

McDonald's in India sell lamb burgers because of the scared cow's

 

[Man_in_black]

McDonald's in India sell lamb burgers because of the scared cow's

I'd be scard too if I was about to be turned into a burger!!

 

[Henarar]

McDonald's did a lamb burger here a few years ago. I believe they dropped it because it didn't sell (why else would they?) despite a lot of advertising.
A lot of people on here say all you need to do is spend money on advertising and a product will sell, I don't think that's the case.
Not sure what the answer is though.

a better product

 

[Stewartry hill]

I'd be scard too if I was about to be turned into a burger!!

Sacred cows! Just a small mistake

 

[Old Boar]

I used to make them and sell them occasionally (Baagurs). They dont hold together as well as beef or pork, so I added ground oats, which helped, but they did take longer to cook and not smell as nice as a pork burger, even if you added a touch of mint. Everyone wanted a different level of mint, which is difficult to guess. Lamb sausages sold better and were easier to make and cook, so maybe a range of lamb sausages is the answer.

 

[exmoor dave]

I read today the the uk is Europe's largest consumer of ready meals.

Got to be a good outlet for lamb?

Get folk buying it ready to go rather than being scared to buy a meat they don't know what to do with.

 

[gone up the hill]

AHDB WONT be intrested in something like lamb burgers as for one the beef and lamb board wont do one thing that might take market share from other sectors ( aka chicken for example ) and 2 they are obsessed with taking the UK beef industry down a different road, aka high value meals like roasts etc and its very clear they want to do this as they are determined to change the UK grid into one that moves away from cheaper cuts/ meat ( like mince ) into one that ONLY rewards eating quality so thus very high value joints.

But of course the latter is a complete nonsense and basically is akin to coming to a V junction and the end of a road and even thou the market place is saying that you should go down the left road ( aka mince ) the AHDB knows better and takes you down the right road ( aka very high value joints/ mid week roasts etc ).

Ref lambs if they minced the cheaper joints and sold the legs etc whole then it would do a hell of a lot to address the balance of joints being sold and thus would mean that the likes of Morrisons would have NO excuse to be importing OZZIE legs under the guise of saying that they are only doing this as there is a inbalance of joints from UK lamb being sold and not enough UK legs readily avlieable.

 

[Devon James]

I read today the the uk is Europe's largest consumer of ready meals.

Got to be a good outlet for lamb?

Get folk buying it ready to go rather than being scared to buy a meat they don't know what to do with.

Waitrose do them with nz lamb. The British range!

 

[yellowbelly]

Have e-mailed this.....

As a lamb producer I am becoming aware that we appear to be missing out on a marketing opportunity for our meat. The current popular fast food chains ( McDonalds, Burger King etc) offer beef and chicken burger meals but none that I am aware of sell a lamb burger. Has anything been done to encourage these chains to try a lamb burger?

It would appear to me that there is a massive, untapped market on our doorstep for the lower value cuts of lamb.

I would appreciate your comments.

..........to Mike Whittemore, Head of Trade and Product Development at the AHDB to see what reaction we get.

 

[FonterraFarmer]

McDonald's did a lamb burger here a few years ago. I believe they dropped it because it didn't sell (why else would they?) despite a lot of advertising.
A lot of people on here say all you need to do is spend money on advertising and a product will sell, I don't think that's the case.
Not sure what the answer is though.

Few years ago, was a while back now, remember Mike "the burger" Moore, he was promoting Lamb burgers about 35 years ago!!!, I knew the british were a wee bit behind us , but 35 years, ffs

 

[exmoor dave]

Waitrose do them with nz lamb. The British range!

 

[Frank-the-Wool]

I have a suggestion to make.
Why do we not all get together and buy/rent a fast food outlet in a town/city where there is a decent population and set it up to just sell lamb?

That way we could experiment with selling it in different ways. It would need to be Halal certified so you at least get the biggest consumers through the door.
I can think of a number of ways of eating lamb and make the following suggestions for the menu.

Lamb chops with or without mint or red currant.
Use mutton chops, cut with a bandsaw and cooked in a spicy sauce. (Very popular in Bradford)
Thin slices of lamb rump flash fried put into Pita bread or soft rolls.
Slow roast shoulder cooked Moroccan style. (A bit like pulled pork)
Lamb steaks marinaded in mint.
Burgers either plain or a choice of added flavours. Need to experiment with added mutton and binders to make them stick together and not shrink too much. Need to analyse how much fat is in them to make the best burger.
Lamb and mint sausages. These are excellent but need mutton as well to stop them shrinking.
Strips of lamb marinaded in spices and flash fried and mixed with salad for a takeaway lunch box.
Kebabs of all sorts, but perhaps not a Doner!
Good old fashioned roast leg of lamb with everything.
Racks of lamb cooked slowly with red currant or mint dressing. These can be quite fat as they can be pre-cooked and left to stand for a while.

I always think lamb is very good cold, sliced thinly on white bread and butter with a little red currant sauce. Mint is too strong for cold lamb. An outlet like Subway might work for this.

I am sure many of you will have other ideas for the menu.
When we have our outlet up and running and taking business from Macdonalds and BK then we can sell the best products to them and make a fortune.
Or set up our own chain of outlets and we will be rich and all lambs will be worth a £100.00

 

[yellowbelly]

I have a suggestion to make.
Why do we not all get together and buy/rent a fast food outlet in a town/city where there is a decent population and set it up to just sell lamb?

That way we could experiment with selling it in different ways. It would need to be Halal certified so you at least get the biggest consumers through the door.
I can think of a number of ways of eating lamb and make the following suggestions for the menu.

Lamb chops with or without mint or red currant.
Use mutton chops, cut with a bandsaw and cooked in a spicy sauce. (Very popular in Bradford)
Thin slices of lamb rump flash fried put into Pita bread or soft rolls.
Slow roast shoulder cooked Moroccan style. (A bit like pulled pork)
Lamb steaks marinaded in mint.
Burgers either plain or a choice of added flavours. Need to experiment with added mutton and binders to make them stick together and not shrink too much. Need to analyse how much fat is in them to make the best burger.
Lamb and mint sausages. These are excellent but need mutton as well to stop them shrinking.
Strips of lamb marinaded in spices and flash fried and mixed with salad for a takeaway lunch box.
Kebabs of all sorts, but perhaps not a Doner!
Good old fashioned roast leg of lamb with everything.
Racks of lamb cooked slowly with red currant or mint dressing. These can be quite fat as they can be pre-cooked and left to stand for a while.

I always think lamb is very good cold, sliced thinly on white bread and butter with a little red currant sauce. Mint is too strong for cold lamb. An outlet like Subway might work for this.

I am sure many of you will have other ideas for the menu.
When we have our outlet up and running and taking business from Macdonalds and BK then we can sell the best products to them and make a fortune.
Or set up our own chain of outlets and we will be rich and all lambs will be worth a £100.00

How much are you looking for?

 

[FonterraFarmer]

Waitrose do them with nz lamb. The British range!

B@#%tards, I hope every customer has to buy a bottle of Central Otago red to go with it!

 

[llamedos]

 

[Kiwi Pete]

View attachment 474062

There you go, guys and girls.. put your mouse where your mouthpiece goes and give mcD a minute of your time!
Ps if you snuck a bit of that cheap kiwi lamb into mince, would leave more shelf frontage for you to market proper UK lamb in your supermarkets.. just leave this here

 

[Christoph1945]

An ad campaign based in the big cities.... two pronged attack.

Number 1- Market the 'Lambwich'. Aren't something like 7 million sarnies consumed in the UK every day? I bet your average worker is fed up with variations on chicken. Plus a lambwich tastes fantastic.

Number 2- Lamb is one of the few meats that basically all religious groups eat. Look around you on the tube in London- catering at the office, even dinner parties in friendship groups must be a chuffing nightmare for religious/dietary reasons. I can see a nice tasteful advert about a Christian/Jew/Muslim etc. all sitting down to a nice bit of lamb. And for dessert....world peace!

An interesting concept but wouldn't they all be too busy fighting and killing each other, to eat? But then again, when we all sit down with "The Lamb" we shall have piece!

Sorry; I just couldn't resist that!

As "Townies" me and the Mrs have never considered a lamb burgers, or even lamb sausages but would be more than happy to try both. I can't recall seeing either on sale in the supermarkets but then we are generally seeking out free-from products. We do buy in lamb at Easter or Christmas and will frequently by three or four legs for putting in the freezer. I roasted a leg of lamb only last week and it made several meals and what was left on the bone made for a superb stew; or what Liverpudlians call scouse.

Who said "Lambwhich"?

Perhaps that's the way to go? A new concept on the age old butty; eaten on the hoof! The photograph of the fish on a bun fare put me off the idea but it did bring back memories of seven months spent working in Muslim Turkey way back in the seventies. It was in the days before one could cross the Bosporus by bridge and one had to catch a ferry when travelling to Istanbul, from Asiatic Turkey.

There would often be guys fishing with hand lines and they would catch a fish, prepare it, and then cook portions on a large platter placed over a fire in an old oil drum. Cutting a fresh bloomer into four; they then sliced into your piece of bloomer and placed a piece of fish and salad in it. You never in your life tasted such fish!

"Lambwich" sounds good; yes I'll have a Lambwich! Any being served at my local farmers markets? Where are my local farmer's markets?

I can see it now....................farmer makes appetising video of farmer's market where "Lambwiches" are being served in the evening under the glow of electric lighting. In amongst the general noise and laughter one can hear "can I have a 'Lambwich' mummy"? Better than a hog-roast. For Muslims, anyway! It could go viral on T'internet.

Eat your heart out Ronald Mc Donald.

 

[spin cycle]

anyone who does home kills will know that lamb does not really lend itself to making mince....it's really only the neck/belly+a few bits.....rest makes chops/joints which are to valuble to mince ....apart from the ribs which is incredibly fiddly to bone/mince

IMO you'd need fully grown sheep....but they couldn't be much more money to make it viable