Milk your moments

[maen]

I have reservations about how AHDB is spending their (our) money on advertising milk. A £ I million is a drop in the ocean in terms of advertising.
Bearing in mind the recent bad press about non payment of farmers milk supplying the service sector was inevitable under lockdown. Bad timing increased production lower demand. Meanwhile the remaining supply sectors have been stable.
Are AHDB just a spent force fluttering in the breeze?

 

[buffalo_soldier]

Chap I know who knows a thing or 2 reckons generic advertising of milk is a waste of time and money.

In the first instance, everybody knows what milk is and there is no real alternative.
Secondly, you are up against the likes of coke for advert space and their budgets just for advertising the stuff is greater than the whole dairy sectors income.

Money would be better spent on proving health benefits, which coke cannot do.

He got a point I think.

 

[Scholsey]

Dont need to see adverts to make people buy milk just adverts to help educate those that do!

Is AHDB organising meetings at the moment? No, are the staff furloughed? probably! are we still paying a extortionate amount as a levy? YES

When you think the freshways etc guys getting single figure pence for milk still had to pay a levy on it its beyond a joke! Levys should only be payable on produce sold over a agreed cost of production, say, milk at 26ppl? beef lamb grain etc all at a agreed price. If there isnt enough levy to pay for the staffs company cars, gym memberships and inflated salaries then get rid

 

[jerseycowsman]

Chap I know who knows a thing or 2 reckons generic advertising of milk is a waste of time and money.

In the first instance, everybody knows what milk is and there is no real alternative.
Secondly, you are up against the likes of coke for advert space and their budgets just for advertising the stuff is greater than the whole dairy sectors income.

Money would be better spent on proving health benefits, which coke cannot do.

He got a point I think.

Once you’ve established the health benefits, how do you let people know about them if you’re not going to spend anything on advertising?

 

[Headless chicken]

For once I think they’ve got it right. This isn’t about selling milk this is about selling people happiness and making them think the link is milk.
It’s about your grandmother you’ve not seen for months being able to have a brew with you in the garden and ofcourse your adding milk.

the best way to sell a product is to make someone need what you have.

 

[early riser]

Chap I know who knows a thing or 2 reckons generic advertising of milk is a waste of time and money.

In the first instance, everybody knows what milk is and there is no real alternative

Soya milk? Coconut milk? Oat milk?

They certainly aren’t cutting back on advertising

 

[buffalo_soldier]

Once you’ve established the health benefits, how do you let people know about them if you’re not going to spend anything on advertising?

Generic advertising as part of levy funds use is what I'm on about.

 

[buffalo_soldier]

Soya milk? Coconut milk? Oat milk?

They certainly aren’t cutting back on advertising

I'm not sure on the figure but liquid dairy must be in the 90%+ of market share.
Not many products enjoy that lack of competition.

Edit: imagine how easy it would be to blow the competition out of the water with proven health and environmental credentials.

 

[ilovemilk90]

think that they also spend a huge amount of resources on research for all branches of farming in Nutrition, management, benchmarking, welfare etc.. for Dairy, beef, sheep and arable.
I would hardly class that as floating in the wind.

 

[buffalo_soldier]

Dunno, I don't really engage with them. Should be a subscription service really.

I think just over half of the collected levy comes back out to us. The rest they spend on themselves.
So our £1m advert has cost us around £2m.

They were at one point spending that much on cars for themselves.

 

[Sandpit Farm]

Dunno, I don't really engage with them. Should be a subscription service really.

I think just over half of the collected levy comes back out to us. The rest they spend on themselves.
So our £1m advert has cost us around £2m.

They were at one point spending that much on cars for themselves.

It actually cost you £200k as far as I am aware.

AHDB £200k
DairyUK £200k
Other industry £100k
DEFRA £500k

I'm not defending the advert but it's important to put the cost into perspective.

 

[westwards]

Anyone who thinks they do a great job should read this !! It really is a job for the boys with huge wages, its a little to late to start advertising now should have been going on for years.

https://www.gov.uk/government/consu...ture-development-board-ahdb-request-for-views

 

[buffalo_soldier]

It actually cost you £200k as far as I am aware.

AHDB £200k
DairyUK £200k
Other industry £100k
DEFRA £500k

I'm not defending the advert but it's important to put the cost into perspective.

So significantly less than they spend on cars for themselves then?

 

[buffalo_soldier]

Anyone who thinks they do a great job should read this !! It really is a job for the boys with huge wages, its a little to late to start advertising now should have been going on for years.

https://www.gov.uk/government/consu...ture-development-board-ahdb-request-for-views

I don't recall ever seeing a consultation, they must have kept that well hidden.

 

[Sandpit Farm]

I don't recall ever seeing a consultation, they must have kept that well hidden.

It was everywhere. It was even on here. If you didn't submit your response, perhaps you should consider giving them a call. It is often easier to just rant on here but if you aren't getting value for your levy - you have to take some responsibility for that. Sorry but I see this all the time and I find it a bit annoying.

AHDB do annoying stuff but there are things that are quite useful.

 

[buffalo_soldier]

It was everywhere. It was even on here. If you didn't submit your response, perhaps you should consider giving them a call. It is often easier to just rant on here but if you aren't getting value for your levy - you have to take some responsibility for that. Sorry but I see this all the time and I find it a bit annoying.

AHDB do annoying stuff but there are things that are quite useful.

Crumbs, don't want to annoy anyone.
I may well have been sent something I guess, anything with ahdb on it tends to get 'filed' without being looked at.

Quick scan of that report says 70odd% of respondents wanted them to do some form of advertising. So that's where this ad has come from. Farmer driven. Can't say they ain't listening.