Well if brexit has altered trade deals red tractor needs to alter to match them as well.
remember being a red tractor member does NOT achieve any sort of premium over imports.
All red tractor is is another layer of cost between the producer and end user. Money that would be better spent on other things.
So if the price of RT and non RT produce to the farmer is the same, just walk away from it. No point in incurring cost for no return. That seems reasonable to me.
But this lunacy of launching another brand “brown tractor“ produce, is laughable. It will be the official British low standard, muck, unsafe, produce in the eyes of the consumer. Its very existence will taint all British food in the public eye. Madness of the highest possible order.
You guys need to go into a dark room and rethink this whole thing. You mainly voted for low cost/standard food to come in to your market, when you gave your tick to Nigel.
The ONLY available strategy now is to double down on RT. Market it properly and try drive a premium price for it. Probably won’t work though except on a niche basis. Chickens do tend to come back to the farmyard to roost in my experience.