Press Complaints Commission rules badger TB image in Farmers Weekly is misleading

JP1

Member
Livestock Farmer
I think the solution is staring you in the face.

Get some good photos and forward them to farmers weekly.

Job done.

GUTH - thanks for the mention , its always nice to help you with your excess of forum bile. I'm still waiting for that PM ( still getting plenty of others) or that phone all. Happy to talk.
With respect Guy, I'm a little disappointed with your reply. If I'm honest it comes over as a bit flippant.

I tagged you in to this thread as I felt @Walterp was making a valid suggestion.

There may well be many farmers making their own independent cases (many in truly dire lock down with TB) and many will have made studies, taken photos, made submissions and lobbied hard.

The FW is not the right audience for any photo or other case to be made. The public need to be educated and the Government lobbied for action

The advantage of an NFU commissioned photo campaign could be a considered brief and planning and effective management and distribution (public or private) of said photography and as part of a co-ordinated approach.

TB now affects a massive part of the livestock farming country of Great Britain and is travelling through the wildlife vector at 6-15 miles per year. Even us folks in the East should be very concerned and now.
 

Guy Smith

Member
Location
Essex
JP

Have you seen this?


The NFU shot, edited and distributed it.( But thanks must also go to David Barton.) its been hugely successful with lots of hits and viewings.

The NFU puts a lot of time, energy and resources into getting messages out about the TB issue. Far more than any other organisation.

The problem in this instance is that the FW dropped a bit of a clanger because it used a photo from an artificial situation giving the impression it was not. Predictably the antis, who as An Goff says, seem to have little else to do saw an opportunity to make trouble. Thereby the FW got its knuckles rapped unfairly by the PCC for a technicality and the antis jumped on it to milk it for what it was worth.

If the FW had asked the NFU for one of their photos it would have been provided. But in life people make mistakes and rather than ranting on and on about it I think its best to stay constructive. I'm sure if farmers offered good photos to the FW it would stop it happening again. If you think this is me being flippant then I'm sorry but I'm being serious.

In life when you have a problem you can either try to solve it or you can lash out trying to blame someone else for it.
 

JP1

Member
Livestock Farmer
JP

Have you seen this?


The NFU shot, edited and distributed it.( But thanks must also go to David Barton.) its been hugely successful with lots of hits and viewings.

The NFU puts a lot of time, energy and resources into getting messages out about the TB issue. Far more than any other organisation.

The problem in this instance is that the FW dropped a bit of a clanger because it used a photo from an artificial situation giving the impression it was not. Predictably the antis, who as An Goff says, seem to have little else to do saw an opportunity to make trouble. Thereby the FW got its knuckles rapped unfairly by the PCC for a technicality and the antis jumped on it to milk it for what it was worth.

If the FW had asked the NFU for one of their photos it would have been provided. But in life people make mistakes and rather than ranting on and on about it I think its best to stay constructive. I'm sure if farmers offered good photos to the FW it would stop it happening again. If you think this is me being flippant then I'm sorry but I'm being serious.

In life when you have a problem you can either try to solve it or you can lash out trying to blame someone else for it.

Not only seen the David Barton film but promoted it here, Twitter and anyone else that will listen.

That is not why I queried your earlier post.

I am more than well aware of the antis - been on the receiving end via Twitter etc.

I applaud the #TB free Britain campaign

What I'm saying on this thread is backing what @Walterp was suggesting. On a wider remit, I would be very interested to know and understand what the NFU strategy is with regard to TB and the one-sided lobby.

When I sit through the enclosed "lecture" from AHVLA, it would appear the farming community argument is already lost
 

Attachments

  • PDF 11th March 2014- Pymoor Stckman's Club TB Presentation.pdf
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Guy Smith

Member
Location
Essex
Our policy is to do exactly as WalterP suggests. We have a stock of images including badgers in fields with cows in 'real' situations which we are prepared to share where appropriate.
 

JP1

Member
Livestock Farmer
Our policy is to do exactly as WalterP suggests. We have a stock of images including badgers in fields with cows in 'real' situations which we are prepared to share where appropriate.
Well that's good. i have learned something.

May I ask:

What is the NFU position with regard to alpaca controls?

What is the NFU position with regard to compulsory TB testing of roadkill badgers and deer?
 
Location
Devon
How the hell is this Clip connected to the thread Guy :scratchhead: if anything the NFU is like the old man sat on his own shown at the end of this clip....

Good to hear the NFU has a bank of photos about TB affected farmers(y) but instead of waiting for magazines like the FW etc to come and ask the NFU for some that they can print why doesn't the NFU directly approach/ build a relship with publications like the FW so that they ask the NFU and not some agency for pictures to print??
 

Guy Smith

Member
Location
Essex
Its the concept of fragmentation within lobbying groups. This is a humourous exploration involving satire.

The NFU is not an image library for the Ag press but is always happy to help out.
 

Clive

Staff Member
Arable Farmer
Location
Lichfield
Now I'm confused !

If badgers in the same fuels are proveably something that happens then why have the PCC upheld the compliant against farners weekly ?
 

The Ruminant

Member
Livestock Farmer
Location
Hertfordshire
Still waiting for that direct message or phone call GUTH.
He's explained he's too busy (although somehow he found time for 100 posts on here in the past seven days!!! Oh and he had time to send me a PM when I suggested he stop looking for other people to blame and start make the changes himself.)

Sorry, off-thread....

I agree with other posters, if we could all take photographs whenever we see badgers and cattle together, it's irrefutable evidence that the two species do come into regular contact.

A montage of such photos alongside the "complaints" from the antis may also appeal to the national press, as they like nothing more than fomenting trouble between two arguing factions.
 

llamedos

New Member
Now I'm confused !

If badgers in the same fuels are proveably something that happens then why have the PCC upheld the compliant against farners weekly ?

Simply because they used a stock picture that happened to be taken in a controlled environment.
 

Guy Smith

Member
Location
Essex
Now I'm confused !

If badgers in the same fuels are proveably something that happens then why have the PCC upheld the compliant against farners weekly ?
Because its a photo of an artificial situation ( I.e. the badgers were fenced in with the cows in a badger sanctuary) purporting to be a photo of a non artificial situation. Tne fact it reflects the actuality is an irrelevant point, its still a breach of PCC conduct requiring a note of correction. Its not unlike the BBC a few years ago being hauled over the coals for using actors to say something that had actually been said.

If the FW had used a picture of completely wild badgers with cows or had explained that the photo had been taken at a badger sanctuary where they were kept in artificial situations then there would not have been any issue.

A daft ruling in this case but you can understand why they have the rule that stops journalists staging photos even if the staged event did actually happen.
 

llamedos

New Member
As has been said, perfect opportunity here for all members to start taking pictures of brock in with their cattle around their yards. Use it in your favour.
 

Clive

Staff Member
Arable Farmer
Location
Lichfield
Because its a photo of an artificial situation ( I.e. the badgers were fenced in with the cows in a badger sanctuary) purporting to be a photo of a non artificial situation. Tne fact it reflects the actuality is an irrelevant point, its still a breach of PCC conduct requiring a note of correction. Its not unlike the BBC a few years ago being hauled over the coals for using actors to say something that had actually been said.

If the FW had used a picture of completely wild badgers with cows or had explained that the photo had been taken at a badger sanctuary where they were kept in artificial situations then there would not have been any issue.

A daft ruling in this case but you can understand why they have the rule that stops journalists staging photos even if the staged event did actually happen.

So airbrushing of models to create an artificial reality is fine but replicating a scene that is real isn't ?

How very strange !

I feel fw deserve some support here, as above I suggest every farmer and library picture of a badger with livestock is bombarded at every source of social media available, don't rely on the NFU to to this, if you have such pics now is the time to use them to help educate maybe use a common hashtag like #brockandstock
 
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Guy Smith

Member
Location
Essex
is it not appropiate for the NFU to now use those pictures then.
That's not what I said but to elucidate - if we were happy about the circumstances we would, and have, helped out with images. I doubt very much we would provide images to the likes of Dom Dyer.
 

llamedos

New Member
So airbrushing of models to create an artificial reality is fine but replicating a scene that is real isn't ?

How very strange !

I feel fw deserve some support here, as above I suggest every farmer and library picture of a badger with livestock is bombarded at every source of social media available, don't rely on the NFU to to this, if you have such pics now is the time to use them to help educate maybe use a common hashtag like #brockandstock

There in lies the rub with the antis, farmers are seen on Social media, taking pictures of everything and anything, yet tales of brocknstock are very much seen as anecdotal..........
 

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