Red Tractor review ? How ?

[Charles.]

You are all looking at it from the farming/business point of view. RT is supposed to set a certain standard for the consumer. Trouble is the consumer could not care less. As one friend said, when asked about Red Tractor "well, they are all green tractors around here"!
And if you complain about those standards, such as cutting and packaging (joint of beef that was offcuts stuffed into a net), RT is not interested at all.
So in reality, who is it for?

Correct, majority of consumers go on price and to a lesser extent quality. If the prices are about the same they are more likely to buy RT label at the moment until RT is exposed for what it is. It doesn't benefit the farmer because RT scheme has decreased farm income and requires about a week's labour to satisfy the scheme. The people selling the produce with the RT label on it in the supermarket benefit, the people who give lucrative backhanders to RT benefit and everyone employed by RT benefit, jobs for the boys!

 

[tullah]

Correct, majority of consumers go on price and to a lesser extent quality. If the prices are about the same they are more likely to buy RT label at the moment until RT is exposed for what it is. It doesn't benefit the farmer because RT scheme has decreased farm income and requires about a week's labour to satisfy the scheme. The people selling the produce with the RT label on it in the supermarket benefit, the people who give lucrative backhanders to RT benefit and everyone employed by RT benefit, jobs for the boys!

A total disgrace

 

[Steevo]

It seems laughable that Red Tractor exists based upon the idea that farmers cannot be allowed to self-assure despite farmers having a legal obligation to do so irrelevant of whether RT exists.

And yet when they themselves have been caught out with their own dealings, they wish to be able to self-assure/self-certify their own independent "review".




The next person who has a "non-conformance" on their Red Tractor inspection - it might be worth asking if you can carry out your own review into the non-conformance and decide whether you have met the requirements.

 

[cb387]

Very good editorial from Andrew Meredith in FW today. Clearly illustrates what a shambles the review is

 

[Same95]

Lets,all write and inform RT as off new years day we are all out

I agree, we should set a date! Save the trouble of a review.

 

[Drillman]

red tractor doing a review on itself, well we all know how that one is gonna pan out.

Stupid thing is they could have had a good and successful partnership with UK AG but we know now they can’t be trusted as they spoilt it by been greedy. And as a result more people will pull out of the scheme as its credibility drops and folks find other ways to sell there products.

The interesting bit would be to see how many acres of cereals are rt assured and how many cattle and sheep and compare those figures with 5- 10 years ago. I suspect there will be a downwards trend. Especially on the livestock side.

 

[Steevo]

Very good editorial from Andrew Meredith in FW today. Clearly illustrates what a shambles Red Tractor is

Fixed that for you.

 

[An Gof]

Very good editorial from Andrew Meredith in FW today. Clearly illustrates what a shambles the review is

 

[ajd132]

View attachment 1149888

The nfu are a complete and utter joke.
too busy telling farmers to #thankafarmer and hold up stupid #buymyturkey placard than actually doing anything.

I didn’t think it was possible for red tractor and the nfu to discredit themselves anymore after what’s gone on recently, but they have now sunk to even deeper, more embarrassing and more ridiculous depths.

god help us!

 

[Leoch]

If olly blogs enters the nfu ring he can forget about his utube channel

 

[principal skinner]

MB and TB we all know you are reading this. You are both a joke and an utter disgrace to the industry. Shame on you.

 

[steveR]

Very good editorial from Andrew Meredith in FW today. Clearly illustrates what a shambles the review is

Excellent piece.

 

[TelesnaAg]

Independence of Red Tractor review under threat - Farmers Weekly

Industry leaders have warned a pledged independent review into Red Tractor’s governance risks becoming a “whitewash”, after it emerged the assurance body

www.fwi.co.uk

So both AHDB and NFU have promised independent reviews into Red Tractor to dampen the flames caused by the farmer outrage over Greener Farm commitment plans

It's easy to promise such things but HOW do you do them INDEPENDENTLY ?

The NFU's track record is not good here, the last review they did into import "gatekeeper" standards with Tom Bradshaw and AIC was an absolute whitewash that concluded what it set out to whilst ignoring a lot of very inconvient facts ........ "we need red tractor". Once finished Tom was given a place on the AFS board ............... you could hardly make up such nepotism or conflict of interest !


If these reviews become yet another lip service sham I think the fallout will be massive - Farmers will resign on mass from Red Tractor and NFU and I reckon it would trigger calls for a vote on AHDB C&O sector closure. This is a pivotal moment in UK agricultures future IMO

Rumours even abound that RT themselves want to appoint who does the reviews. ........... they REALLY do have zero self awareness don't they


The reviews were promised separately - so AHDB will do one and so will NFU .......... or will they ? would it not make sense to just do one single review ? would that not be a watering down of a promise ? Did @Levy Believer Tom Clarke not tell us recently that independence was the AHDB's unique trait that make them worth a levy rise ?

WHO can lead such a review ? They can't possibly be connected to NFU or AHDB and remain independent, should a high court judge be appointed maybe ?


Conformation bias is almost impossible for humans to avoid there is a absolutely massive amount of farmer opinion and sentiment on TFF around this subject so if farmers views are to be truly represented in this review (s) how can that be achieved without conformation bias becoming a problem ?

I think this is a absolutely fantastic opportunity to use the power of AI - it has no opinion or conformation bias but is capable of reading every single word every said on the subject and analysing / quantifying every bit of data and sentiment from every single farmer to ever make comment upon it all. It could truly represent ALL farmers in these reviews in a way thats never been done before and can never be argued as bias

This technology exist, it's REALLY smart, and I would like to offer it to both AHDB and NFU to use in their reviews in hope that they will consider farmers views above all else

You can get 3rd party companies to review, ime they normally miss the mark, ive been involved in reviewing reviews and yes the odd learning but the lack of experience always shows up.

There best bet is to hire 3rd party, get 100 farmer names in hat from various industy and pick out random, then carry out review.

Alternatively i can review on my way home from isle of man next year, for a reasonable sum .

Ant...

 

[soapsud]

An in-house review wont inspire wider confidence because of RT's own in-built self-reinforcing logic.

RT has its own governance rules. Has it broken them? No.

Does it decide what's best for its subscribers even when those subscribers object to those decisions? Yes.

These two reasons mean RT acted properly and above board, no matter what anyone says.

There's one hope: the review's recommendations to change RT's current procedural rules.

 

[Hindsight]

View attachment 1149888

Cannot beat a bit of parody. Repeat parody is most effective tool if the subjects are thick skinned.

 

[Grass And Grain]

An in-house review wont inspire wider confidence because of RT's own in-built self-reinforcing logic.

RT has its own governance rules. Has it broken them? No.

Does it decide what's best for its subscribers even when those subscribers object to those decisions? Yes.

These two reasons mean RT acted properly and above board, no matter what anyone says.

There's one hope: the review's recommendations to change RT's current procedural rules.

One would imagine any recommendations will only be minor changes

 

[soapsud]

One would imagine any recommendations will only be minor changes

Cue BFU

 

[ajd132]

I now think a revue is completely pointless.
The nfu and ahdb need to set up a basic tick box, equal to legislation scheme.

Red tractor as a company is utter poison and needs to cease to exist.

 

[graham mc]

i was told once by someone with connections to the nfu that if you have a high profile social media account that pretty much is a no go for the nfu

i think maybe the martin williams guy might be the one who does best out of the 3

 

[Grass And Grain]

I now think a revue is completely pointless.
The nfu and ahdb need to set up a basic tick box, equal to legislation scheme.

Red tractor as a company is utter poison and needs to cease to exist.

...which also recognises any local authority Food Standards inspection.